Katie Maxwell

Campaign Management

A/B Testing

SQL

CRM

Microsoft Office

Python

Event Coordination

Content Strategy

Data Analysis

WordPress

Critical Thinking

Market Research

Available for hire fromNegotiable

Contracts

Digital Marketing Manager | Growth & Brand Engagement | Data-Driven Paid Media for Hospitality & Live Events

Creatively-driven Digital Marketing Manager with 6+ years in the hospitality and live entertainment sectors, adept at crafting data-driven paid media campaigns that enhance brand awareness and customer engagement. Experienced leading cross-functional teams across Google, META, TikTok, and festival activations for 11+ concepts, including Windy City and Lonestar Smokeout. Passionate about leveraging research, storytelling, and testing to inform strategy and drive growth for brands in dynamic, guest-focused environments.

Work History

Digital Marketing Manager

Lettuce Entertain You RestaurantsSpearheads multi-platform paid advertising initiatives across Google, META, TikTok, and delivery platforms; implements data-driven A/B testing strategies, optimizing landing page conversions. Executes high-impact sales campaigns and reporting analysis for Windy City & Lonestar Smokeout festivals, managing budgets in excess of $15,000. Orchestrates live festival communications for 50,000+ attendees through integrated platforms, SMS, push notifications and on-screen displays ensuring seamless guest experience and real-time engagement. Crafts compelling promotional content across SMS, social media, and web platforms for restaurant and festival portfolio (11+ concepts), driving awareness and customer acquisition. Leads store-specific initiatives pertaining to special events, activations and customer loyalty.

Digital Marketing Specialist

Lettuce Entertain You RestaurantsDec 2023 - Dec 2024 • 1 yr 1 moPioneered new digital marketing role at divisional level, implemented paid social strategy and achieved 506.7 ROAS by effectively managing budgets in excess of $10,000. Led end-to-end campaign management from creative briefing to performance analysis. Facilitated cross-functional partnerships to enhance social media initiatives while maintaining precise budget controls and performance analytics.

Divisional Digital Marketing Intern

Lettuce Entertain YouJun 2023 - Dec 2023 • 7 mosStreamlined menu management workflows between operations and graphics teams while conducting comprehensive digital platform audits to maintain brand consistency and promotional accuracy.

Royalties Intern

Hachette Book GroupMay 2019 - Aug 2019 • 4 mosAnalyzed author royalty statements and executed payment reconciliation process, resolving $329,000 in outstanding payments and identifying $50,000+ in unmatched wire transfers through cross-departmental collaboration.

Education

University of Iowa

Bachelor of Arts - BA, Economics & International Business2015 - 2019

University of Massachusetts Amherst

Bachelor of Business Management, Business Management2013 - 2014

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