Christina Makoyawo

Open to relocation

E-Commerce

Retargeting

TikTok Management

Mobile Marketing

Instagram

Digital Marketing

TikTok

Later

Promotional Marketing

SQL

Paid Ads

Available for hire fromNegotiable

Contracts

Digital Marketing Director | Engagement Specialist | Data Analyst

Seasoned marketing leader with 8+ years of experience and adept at driving digital marketing strategies and social media campaigns that enhance brand engagement and ROI. Proven track record in leading teams, developing product marketing strategies, and optimizing paid media campaigns.

Projects

Christina Makoyawo | Work Portfolio

Showcases my expertise in digital marketing, social media strategy, and paid media, highlighting successful campaigns and creative executions. Through case studies and visuals, my ability to craft data-driven strategies that drive engagement and brand growth is reflected. Explore my portfolio to see how I blend analytical insight with creative storytelling to deliver impactful marketing solutions.See More

Work History

Digital Marketing Director

CLIX Inc. (Start-up)Aug 2022 - Aug 2024 • 2 yrs 1 moPartnered with creative and led creative ideation sessions to develop campaign narratives and strategies to ensure paid ads reflected social voice, audience culture, and storytelling goals. Automated re-marketing email campaigns with A/B testing, expanding e-marketing mailing lists by 50%. Optimized email marketing strategies to enhance CTR, driving a 30% increase in website traﬃc. Implemented automated email series and retargeting campaigns as part of lifecycle messaging. Composed bi-weekly performance reports to analyze results and refine paid and organic campaign strategies.

Marketing Manager

Digital Media ManagementJun 2017 - Jan 2022 • 4 yrs 8 mosCreated platform-native content strategies for Netflix and Hulu, resulting in total 7M+ organic impressions across digital projects. Led brand voice evolution and social storytelling strategy across a community of 750+ followers Built creator campaign programs with 15+ influencers, driving 40% lift in brand visibility and authentic engagement. Delivered strategic presentations to client partners, fueling the successful launch of a creator incubator platform. Collaborated on branded digital initiatives like Qantas Airways’ seasonal travel pop-up site and influencer activation content aggregation. Reported social performance insights directly to the CEO + VP, influencing brand growth and future content strategy opportunities.

Brand Content Manager

Digital Media ManagementJun 2017 - Nov 2019 • 2 yrs 6 mosDeveloped innovative brand content strategy to foster engagement for our growing digital audience which led to 30% growth in our online communities in a span of 7 months. Curated editorialized influencer content for digital campaigns for agency clients Hulu, Prime Video, Starz and HBOMax. Used A/B testing to create new e-communications strategy for partnership and brand e-newsletters which garnered 50% sustained open rate. Provided weekly analytics reports to compare and to track progress, growth and learnings amongst all social media brand accounts. Managed several social media accounts for DMMs celebrity, lifestyle and athleisure brands (Instagram, Facebook, Twitter, Snapchat and YouTube). Cultivated a strong outreach list and daily communication efforts with top tier lifestyle influencers and digital content creators which led to ongoing content production.

Publicist

KCDOct 2016 - Dec 2017 • 1 yr 3 mosOversaw production and high level press for celebrity & influencer check-in for Glamour's Women of the Year Awards show, WOTY media summit and experiential events. Coordinated brand sponsorship and press packets for clients and influencers. Additional assignments include: Balmain x Beats by Dre collaboration and the Archival Versace x William Vintage/Farfetch collaboration. Clients included Balmain, Beats by Dre, Maxfields LA.

Communications Specialist

Tracy ReeseNov 2014 - Nov 2015 • 1 yr 1 moCreated and managed all original public relations and social media content and digital strategy to ensure consistent brand awareness and digital placements. Supervised and managed all sample trafficking in an efficient and timely manner. Developed and maintained an extensive network of contacts in the entertainment, fashion and lifestyle industry. Maintained daily communication with press, magazine editors, photographers, publicists, style bloggers and celebrity stylists. Edited and distributed press releases and media alerts while coordinating seasonal press appointments and all press and celebrity mailings. Brand clients included Michelle Obama, Tracee Ellis Ross, Sarah Jessica Parker, Kert Washington.

Education

Penn State University

Bachelors, Media Studies/Communications

Miss Porter's School

High School Diploma

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