Top Talent like Christina are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Christina Makoyawo
Social Media Marketing Specialist • Creative & Brand Strategist • Growth Marketing Manager • Los Angeles, CA, US • Open to relocation
E-Commerce
Retargeting
Social Media
TikTok Management
Mobile Marketing
Instagram
Social Media Management
Digital Marketing
TikTok
Later
Promotional Marketing
SQL
Social Media Marketing
Paid Ads
Digital Marketing Director | Engagement Specialist | Data Analyst
Seasoned marketing leader with 8+ years of experience and adept at driving digital marketing strategies and social media campaigns that enhance brand engagement and ROI. Proven track record in leading teams, developing product marketing strategies, and optimizing paid media campaigns.
Work History
C
Digital Marketing Director
CLIXAug 2022 - Aug 2024 • 2 yrs 1 moCrafted and executed multi-channel marketing campaigns that amplified customer engagement by 40%, leading to a surge in website traffic by over 25,000 unique visitors in just three months post-launch. Created and streamlined paid search campaigns that increased website traffic by 45% and improved click-through rates and reduced cost per acquisition. Implemented automated social marketing tools which refined efficiency and reduced manual labor. Designed automated re-marketing email campaigns and leveraged A/B testing that grew return site visits by 40%. Proficient in performing weekly performance analytics to assess email campaign effectiveness and R.O.I. Implemented a comprehensive email marketing strategy with improved CTR, which led to a rise in website visits by 30%.D
Marketing Manager
Digital Media ManagementNov 2019 - Jan 2022 • 2 yrs 3 mosEnhanced digital brand content, driving a 70% uptick in online engagement and traffic post-strategy rollout, leading to 7M organic impressions. Crafted effective social marketing strategies for brand initiatives, leading to significant audience engagement across social channels. Established strategic partnerships with 15+ content creators, launching targeted branded campaigns for major platforms like Netflix and Hulu; revitalizing brand visibility by 40% across social media channels and engaged 250k new followers. Engineered 10 high-impact presentations that increased client engagement by 40% during meetings, resulting in the successful launch of the agency's incubator influencer platform and expanding market reach significantly. Key creative stakeholder in the development of Qantas Airways pop-up website promoting the AOR seasonal travel partnership and creator program. Led weekly social analytics meetings for the CEO tracking partnership campaigns and content production opportunities leading to the creation of the Creator Lab digital platform within 6 months.D
Brand Content Manager
Digital Media ManagementJun 2017 - Nov 2019 • 2 yrs 6 mosDeveloped innovative brand content strategy to foster engagement for our growing digital audience which led to 30% growth in our online communities in a span of 7 months. Curated editorialized influencer content for digital campaigns for agency clients Hulu, Prime Video, Starz and HBOMax. Used A/B testing to create new e-communications strategy for partnership and brand e-newsletters which garnered 50% sustained open rate. Provided weekly analytics reports to compare and to track progress, growth and learnings amongst all social media brand accounts. Managed several social media accounts for DMMs celebrity, lifestyle and athleisure brands (Instagram, Facebook, Twitter, Snapchat and YouTube). Cultivated a strong outreach list and daily communication efforts with top tier lifestyle influencers and digital content creators which led to ongoing content production.K
Publicist
KCDOct 2016 - Dec 2017 • 1 yr 3 mosOversaw production and high level press for celebrity & influencer check-in for Glamour's Women of the Year Awards show, WOTY media summit and experiential events. Coordinated brand sponsorship and press packets for clients and influencers. Additional assignments include: Balmain x Beats by Dre collaboration and the Archival Versace x William Vintage/Farfetch collaboration. Clients included Balmain, Beats by Dre, Maxfields LA.T
Communications Specialist
Tracy ReeseNov 2014 - Nov 2015 • 1 yr 1 moCreated and managed all original public relations and social media content and digital strategy to ensure consistent brand awareness and digital placements. Supervised and managed all sample trafficking in an efficient and timely manner. Developed and maintained an extensive network of contacts in the entertainment, fashion and lifestyle industry. Maintained daily communication with press, magazine editors, photographers, publicists, style bloggers and celebrity stylists. Edited and distributed press releases and media alerts while coordinating seasonal press appointments and all press and celebrity mailings. Brand clients included Michelle Obama, Tracee Ellis Ross, Sarah Jessica Parker, Kert Washington.Education
P
Penn State University
Bachelors, Media Studies/CommunicationsM
Miss Porter's School
High School DiplomaHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Digital Marketing Director | Engagement Specialist | Data Analyst
Seasoned marketing leader with 8+ years of experience and adept at driving digital marketing strategies and social media campaigns that enhance brand engagement and ROI. Proven track record in leading teams, developing product marketing strategies, and optimizing paid media campaigns.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Christina are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Christina Makoyawo
Social Media Marketing Specialist • Creative & Brand Strategist • Growth Marketing Manager • Los Angeles, CA, US • Open to relocation
E-Commerce
Retargeting
Social Media
TikTok Management
Mobile Marketing
Instagram
Social Media Management
Digital Marketing
TikTok
Later
Promotional Marketing
SQL
Social Media Marketing
Paid Ads
Work History
C
Digital Marketing Director
CLIXAug 2022 - Aug 2024 • 2 yrs 1 moCrafted and executed multi-channel marketing campaigns that amplified customer engagement by 40%, leading to a surge in website traffic by over 25,000 unique visitors in just three months post-launch. Created and streamlined paid search campaigns that increased website traffic by 45% and improved click-through rates and reduced cost per acquisition. Implemented automated social marketing tools which refined efficiency and reduced manual labor. Designed automated re-marketing email campaigns and leveraged A/B testing that grew return site visits by 40%. Proficient in performing weekly performance analytics to assess email campaign effectiveness and R.O.I. Implemented a comprehensive email marketing strategy with improved CTR, which led to a rise in website visits by 30%.D
Marketing Manager
Digital Media ManagementNov 2019 - Jan 2022 • 2 yrs 3 mosEnhanced digital brand content, driving a 70% uptick in online engagement and traffic post-strategy rollout, leading to 7M organic impressions. Crafted effective social marketing strategies for brand initiatives, leading to significant audience engagement across social channels. Established strategic partnerships with 15+ content creators, launching targeted branded campaigns for major platforms like Netflix and Hulu; revitalizing brand visibility by 40% across social media channels and engaged 250k new followers. Engineered 10 high-impact presentations that increased client engagement by 40% during meetings, resulting in the successful launch of the agency's incubator influencer platform and expanding market reach significantly. Key creative stakeholder in the development of Qantas Airways pop-up website promoting the AOR seasonal travel partnership and creator program. Led weekly social analytics meetings for the CEO tracking partnership campaigns and content production opportunities leading to the creation of the Creator Lab digital platform within 6 months.D
Brand Content Manager
Digital Media ManagementJun 2017 - Nov 2019 • 2 yrs 6 mosDeveloped innovative brand content strategy to foster engagement for our growing digital audience which led to 30% growth in our online communities in a span of 7 months. Curated editorialized influencer content for digital campaigns for agency clients Hulu, Prime Video, Starz and HBOMax. Used A/B testing to create new e-communications strategy for partnership and brand e-newsletters which garnered 50% sustained open rate. Provided weekly analytics reports to compare and to track progress, growth and learnings amongst all social media brand accounts. Managed several social media accounts for DMMs celebrity, lifestyle and athleisure brands (Instagram, Facebook, Twitter, Snapchat and YouTube). Cultivated a strong outreach list and daily communication efforts with top tier lifestyle influencers and digital content creators which led to ongoing content production.K
Publicist
KCDOct 2016 - Dec 2017 • 1 yr 3 mosOversaw production and high level press for celebrity & influencer check-in for Glamour's Women of the Year Awards show, WOTY media summit and experiential events. Coordinated brand sponsorship and press packets for clients and influencers. Additional assignments include: Balmain x Beats by Dre collaboration and the Archival Versace x William Vintage/Farfetch collaboration. Clients included Balmain, Beats by Dre, Maxfields LA.T
Communications Specialist
Tracy ReeseNov 2014 - Nov 2015 • 1 yr 1 moCreated and managed all original public relations and social media content and digital strategy to ensure consistent brand awareness and digital placements. Supervised and managed all sample trafficking in an efficient and timely manner. Developed and maintained an extensive network of contacts in the entertainment, fashion and lifestyle industry. Maintained daily communication with press, magazine editors, photographers, publicists, style bloggers and celebrity stylists. Edited and distributed press releases and media alerts while coordinating seasonal press appointments and all press and celebrity mailings. Brand clients included Michelle Obama, Tracee Ellis Ross, Sarah Jessica Parker, Kert Washington.Education
P
Penn State University
Bachelors, Media Studies/CommunicationsM
Miss Porter's School
High School DiplomaHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.