Christina Makoyawo

Social Media Marketing Specialist • Creative & Brand Strategist • Growth Marketing Manager • Los Angeles, CA, US • Open to relocation

E-Commerce

Retargeting

TikTok Management

Mobile Marketing

Instagram

Digital Marketing

TikTok

Later

Promotional Marketing

SQL

Paid Ads

Available for hire fromNegotiable

Contracts

Digital Marketing Director | Engagement Specialist | Data Analyst

Seasoned marketing leader with 8+ years of experience and adept at driving digital marketing strategies and social media campaigns that enhance brand engagement and ROI. Proven track record in leading teams, developing product marketing strategies, and optimizing paid media campaigns.

Projects

Christina Makoyawo | Work Portfolio

Showcases my expertise in digital marketing, social media strategy, and paid media, highlighting successful campaigns and creative executions. Through case studies and visuals, my ability to craft data-driven strategies that drive engagement and brand growth is reflected. Explore my portfolio to see how I blend analytical insight with creative storytelling to deliver impactful marketing solutions.See More

Work History

Digital Marketing Director

CLIX Inc. (Start-up)Crafted and executed multi-channel marketing campaigns that amplified customer engagement by 40%, leading to a surge in website traffic by over 25,000 unique visitors in just three months post-launch. Created and streamlined paid search campaigns that increased website traffic by 45% and improved click-through rates and reduced cost per acquisition. Implemented automated social marketing tools which refined efficiency and reduced manual labor. Designed automated re-marketing email campaigns and leveraged A/B testing that grew return site visits by 40%. Proficient in performing weekly performance analytics to assess email campaign effectiveness and R.O.I. Implemented a comprehensive email marketing strategy with improved CTR, which led to a rise in website visits by 30%.

Marketing Manager

Digital Media ManagementNov 2019 - Jan 2022 • 2 yrs 3 mosEnhanced digital brand content, driving a 70% uptick in online engagement and traffic post-strategy rollout, leading to 7M organic impressions. Crafted effective social marketing strategies for brand initiatives, leading to significant audience engagement across social channels. Established strategic partnerships with 15+ content creators, launching targeted branded campaigns for major platforms like Netflix and Hulu; revitalizing brand visibility by 40% across social media channels and engaged 250k new followers. Engineered 10 high-impact presentations that increased client engagement by 40% during meetings, resulting in the successful launch of the agency's incubator influencer platform and expanding market reach significantly. Key creative stakeholder in the development of Qantas Airways pop-up website promoting the AOR seasonal travel partnership and creator program. Led weekly social analytics meetings for the CEO tracking partnership campaigns and content production opportunities leading to the creation of the Creator Lab digital platform within 6 months.

Brand Content Manager

Digital Media ManagementJun 2017 - Nov 2019 • 2 yrs 6 mosDeveloped innovative brand content strategy to foster engagement for our growing digital audience which led to 30% growth in our online communities in a span of 7 months. Curated editorialized influencer content for digital campaigns for agency clients Hulu, Prime Video, Starz and HBOMax. Used A/B testing to create new e-communications strategy for partnership and brand e-newsletters which garnered 50% sustained open rate. Provided weekly analytics reports to compare and to track progress, growth and learnings amongst all social media brand accounts. Managed several social media accounts for DMMs celebrity, lifestyle and athleisure brands (Instagram, Facebook, Twitter, Snapchat and YouTube). Cultivated a strong outreach list and daily communication efforts with top tier lifestyle influencers and digital content creators which led to ongoing content production.

Publicist

KCDOct 2016 - Dec 2017 • 1 yr 3 mosOversaw production and high level press for celebrity & influencer check-in for Glamour's Women of the Year Awards show, WOTY media summit and experiential events. Coordinated brand sponsorship and press packets for clients and influencers. Additional assignments include: Balmain x Beats by Dre collaboration and the Archival Versace x William Vintage/Farfetch collaboration. Clients included Balmain, Beats by Dre, Maxfields LA.

Communications Specialist

Tracy ReeseNov 2014 - Nov 2015 • 1 yr 1 moCreated and managed all original public relations and social media content and digital strategy to ensure consistent brand awareness and digital placements. Supervised and managed all sample trafficking in an efficient and timely manner. Developed and maintained an extensive network of contacts in the entertainment, fashion and lifestyle industry. Maintained daily communication with press, magazine editors, photographers, publicists, style bloggers and celebrity stylists. Edited and distributed press releases and media alerts while coordinating seasonal press appointments and all press and celebrity mailings. Brand clients included Michelle Obama, Tracee Ellis Ross, Sarah Jessica Parker, Kert Washington.

Education

Penn State University

Bachelors, Media Studies/Communications

Miss Porter's School

High School Diploma

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Digital Marketing Director | Engagement Specialist | Data Analyst

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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