Caz Perez

Howdy, I’m Caz—I’m a senior-level creative with 15+ years of experience across branding, campaigns, and digital design. I’ve worked in both agency and in-house environments, led projects, mentored creatives, and helped shape the visual direction for everything from rebrands to web launches to social campaigns. I care about clear and consistent creative that feels thoughtful and aligned with the audience, the brand, and the moment. I enjoy working closely with teams, building trust, and pushing the work in a direction that feels intentional and grounded. I’m open to freelance and full-time roles, and I’m especially interested in working with companies in AI, tech, wellness, or mission-driven spaces like B Corps and women-led brands. I’m always looking to do good work with good people.

Projects

The Genius Brand | Brand Refresh

Role: Art Direction | Storyboarding | Web Design | Design ----- Genius had the product—mushroom-based supplements with real cognitive and physical benefits—but the brand lacked the emotional connection and visual identity needed to thrive in a DTC space. The challenge was to move from a functional Amazon-first presence to a premium, lifestyle-focused brand that felt smart, modern, and built for real people. Working closely with a Creative Director Copywriter, I helped shape the concept Mind Unlocks Body—a creative platform built around the mind-body connection and the everyday power of mental clarity. To explore the right look and feel, I developed stylescapes to guide early conversations and direction-setting. From there, I created keyframes, collaborated with animators and the production team to bring the videos to life, and crafted a new design system for desktop and mobile landing pages with elevated UI and flow. I also created a suite of social media assets and used AI-generated lifestyle imagery to help us build a premium visual world while staying within budget. The imagery emphasized the brand’s U.S.-grown, organically farmed mushrooms—without relying on earthy or crunchy cues. Backed by a larger team of incredible talent, our work repositioned Genius from a product you buy to a brand you believe in—elevated, focused, and ready for long-term growth.See More

Nature's Bakery | The Hike :30

Role: Art Direction | Storyboarding | Casting | Wardrobe ------ The Hike was created to position Nature’s Bakery as feel-good fuel for real-life adventures. Set on a family hike, the spot brought together warmth, quirk, and a touch of humor—centered around the idea of bringing “home” into nature to share a snack. I partnered with the copywriter to develop the concept and keyframes, helped select talent, and pulled together wardrobe and prop lists to align with the brand’s tone. On set, I collaborated closely with the production team, director, and client to bring our playful, branded world to life. The result: a lighthearted, wholesome campaign that felt as real and enjoyable as the bars themselves.See More

Sparkling Ice | Anything But Subtle Campaign

Role: Art Direction / Design / Conceptualization ------ Anything But Subtle was created to make Sparkling Ice stand out from the quiet, clean world of sparkling waters. Our team focused on bringing bold flavor to life—literally—through smashed fruit, punchy color, and energetic design. The campaign leaned into fun, flavor-forward visuals that felt vibrant, playful, and refreshingly different. I conceptualized and executed alongside a team of Art Directors, helping bring the Anything But Subtle vision to life across video, in-store POS, swag, activations, email marketing, social media, and supporting campaigns. I also collaborated closely with copywriters to shape and keyframe the Flavor Lab video series, ensuring the campaign’s bold, energetic tone carried through in every medium. Loud, juicy, and unmistakably Sparkling Ice—this campaign made flavor impossible to ignoreSee More

Tommyknocker Brewery Can Redesign

Role: Strategy | Conceptual Design | Art Direction | Packaging Design ------ Tommyknocker Brewery, a 28-year-old Colorado brand, needed a refresh to stay relevant in a changing market. Their packaging and website were outdated, speaking mostly to an older demographic (55–65), while the brand’s next generation of potential fans—urban 28–32 year olds with a love for mountain getaways—felt overlooked. I teamed up with my husband, Nate, to lead the art direction for this project. We worked alongside the leadership team and strategy partners at Ahead of the Curve to rethink the visual identity while keeping the Tommyknocker spirit alive. Our approach: • Brighten the color palette and clean up typography for a fresher, more modern look • Expand the size of the iconic Tommyknocker face for stronger brand recognition • Create playful collage-style illustrations to capture the energy of mountain towns • Redesign the website to reflect the updated vibe • Update in-house menus with a handcrafted, modern feel The result: a brand system that feels bold, fresh, and ready for a new generation—without losing the heart of what makes Tommyknocker, Tommyknocker.See More

American Standard Campaign

Role: Art Direction | Storyboarding | Casting | Wardrobe ------ This campaign reimagined American Standard through a more human, residential lens—shifting from a commercial tone to one rooted in real family life. We told the story of a family growing older in their home, highlighting how American Standard’s HVAC systems stand the test of time and seasons. I collaborated with a copywriter on the script and keyframes, developed the shot list, and helped select talent and wardrobe to reflect the story’s evolving timeline. On set, I worked closely with the production team to ensure visual consistency across the commercial, print, and social executions. The result: a heartfelt, multi-channel campaign that proved performance and comfort can go hand in hand.See More

Fantastic Fungi Website Design

Role: Art Direction / UI/UX Design ------ Fantastic Fungi needed a digital experience that felt as immersive and inspiring as the film—while also driving visitors to the shop to support the brand’s commercial goals. The challenge was to create a site that balanced storytelling, education, and e-commerce in a way that felt natural and engaging. Our solution was an interactive, scroll-driven website that draws viewers deeper into the world of fungi—both visually and conceptually. As users explore, they journey “underground” into the mycelium network, discovering content and products along the way. I co-led the art direction and design, crafting an organic, immersive visual system that blended film stills, bold typography, and rich textures. We built a structure that kept the shop easily accessible without sacrificing the sense of discovery—helping users feel connected to the natural world while seamlessly guiding them toward products and resources. The result: a site that feels like an extension of the film’s magic, designed to engage, educate, and inspire—while supporting the business’s growth.See More

Work History

Creative / Art / Design Director (Freelance)

Freelance

Creative Director | Co. Founder

Ember Design

Senior Art Director

Red Tettemer O'Connell + PartnersAug 2023 - Oct 2024 • 1 yr 3 mos

Senior Creative

ActBlueOct 2022 - Apr 2023 • 7 mos

Lead Print/Digital Designer

Warner Bros. DiscoveryFeb 2015 - Oct 2022 • 7 yrs 9 mos

Lead Designer

GarbMay 2011 - Feb 2015 • 3 yrs 10 mos

Contract: Graphic Designer

The Creative GroupSep 2009 - Feb 2011 • 1 yr 6 mos

Education

Savannah College of Art and Design

BFA, Graphic Design2004 - 2008

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