Top Talent like Cesar are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cesar Byström

Product Designer • New York, NY, US
Design Strategy
User Research
Prototyping
UI/UX Design
UX Strategy
User-Centered Design
Available for hire fromNegotiable
Contracts
Product Designer | Specializing in A/B Testing, Prototyping, User Behavior Research
As a UX and Product Designer with 4 years of experience, I specialize in creating data-driven, user-centered solutions that drive growth and engagement. My journey began in corporate law and evolved through entrepreneurship, equipping me with a unique approach to identifying and solving user pain points. I’m passionate about creating intuitive, impactful designs that align with user needs and business goals. My design philosophy combines analytical insight with empathy, striving to turn complex challenges into clear, valuable experiences. Let’s connect if you’re interested in discussing how data-driven UX design can elevate product growth, conversion, and engagement. I’m always open to networking and exploring opportunities to create impactful, user-centered experiences.

Projects

Re- design of Atlassian platform product tour

Re-design pages to increase awareness of the Atlassian platform for enterprise buyers through improved navigation, platform education, and social proof while streamlining UX and shortening the path to “Contact Sales"See More

Signup Experiment for Jira Software

With over 80% of desktop visits driven by paid searches—and a 5.1% conversion rate—the Jira Software Paid Product Tour page relied on its hero section to convert users. Yet, prioritizing the signup form over value communication left visitors unsure how Jira Software could help them, reducing both engagement and conversions. The experiment aimed to showcase the product’s benefits and maintain or enhance signup performance.See More

Interactive Demo

Led cross-functional design experiment aimed at increasing user signups to Jira Software through an interactive board. By combining product demo with marketing, the project provided hands-on experience to showcase Jira's value.See More

Work History

A

Product Designer, Growth

AtlassianFull-time EmployeeJan 2023 - Jul 2024 • 1 yr 7 mos• Drove a 60% lift in Jira Software Tour sign-ups via iterative, data-driven design experiments. • Applied heatmaps and scroll-depth data to refine IA and CTAs, boosting engagement and conversion quality. • Embedded rapid-prototyping cadence, collaborating with PMs, engineers, and analysts to validate hypotheses.
A

Product Designer, Platform Team

AtlassianFull-time EmployeeFeb 2022 - Dec 2022 • 11 mosLed the end-to-end redesign of Atlassian Platform webpages—clarifying value, streamlining navigation, and boosting conversions. Reduced bounce rate by 40% (80 → 40%) and influenced $662 K in new pipeline.
F

Product Designer

FinlitiMar 2021 - Jan 2022 • 11 mos• Simplified complex finance concepts into gamified, interactive modules. • Conducted user research (surveys, usability tests) and translated findings into a prioritized design roadmap. • Established consistent IA and navigation patterns across desktop and mobile.
M

Corporate Paralegal

Morrison & Foerster LLPJul 2019 - Jul 2020 • 1 yr 1 mo• Managed legal/tax workflows for 15+ clients—state filings, cap-table updates, and dissolution planning. • Translated complex regulations into action plans that minimized liabilities and accelerated shutdowns
T

Co Founder

Tailored ForwardMay 2015 - Jan 2018 • 2 yrs 9 mos• Founded a DTC e-commerce business, employing a build-measure-learn methodology to assess market interest and validate demand for tailored fashion products. • Designed and implemented a direct-to-consumer marketing strategy, achieving initial traction and customer acquisition through iterative product development and user feedback. • Oversaw end-to-end business operations, from product sourcing and logistics to customer relationship management.

Education

S

Springboard

Professional Certificate, UX/UI Design2020 - 2021
C

California State University, Northridge

Bachelor of Arts, Political Science; Public Policy & Management

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product Designer | Specializing in A/B Testing, Prototyping, User Behavior Research
As a UX and Product Designer with 4 years of experience, I specialize in creating data-driven, user-centered solutions that drive growth and engagement. My journey began in corporate law and evolved through entrepreneurship, equipping me with a unique approach to identifying and solving user pain points. I’m passionate about creating intuitive, impactful designs that align with user needs and business goals. My design philosophy combines analytical insight with empathy, striving to turn complex challenges into clear, valuable experiences. Let’s connect if you’re interested in discussing how data-driven UX design can elevate product growth, conversion, and engagement. I’m always open to networking and exploring opportunities to create impactful, user-centered experiences.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Cesar are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cesar Byström

Product Designer • New York, NY, US
Design Strategy
User Research
Prototyping
UI/UX Design
UX Strategy
User-Centered Design
Available for hire fromNegotiable
Contracts

Projects

Re- design of Atlassian platform product tour

Re-design pages to increase awareness of the Atlassian platform for enterprise buyers through improved navigation, platform education, and social proof while streamlining UX and shortening the path to “Contact Sales"

Signup Experiment for Jira Software

With over 80% of desktop visits driven by paid searches—and a 5.1% conversion rate—the Jira Software Paid Product Tour page relied on its hero section to convert users. Yet, prioritizing the signup form over value communication left visitors unsure how Jira Software could help them, reducing both engagement and conversions. The experiment aimed to showcase the product’s benefits and maintain or enhance signup performance.

Interactive Demo

Led cross-functional design experiment aimed at increasing user signups to Jira Software through an interactive board. By combining product demo with marketing, the project provided hands-on experience to showcase Jira's value.

Work History

A

Product Designer, Growth

AtlassianFull-time EmployeeJan 2023 - Jul 2024 • 1 yr 7 mos• Drove a 60% lift in Jira Software Tour sign-ups via iterative, data-driven design experiments. • Applied heatmaps and scroll-depth data to refine IA and CTAs, boosting engagement and conversion quality. • Embedded rapid-prototyping cadence, collaborating with PMs, engineers, and analysts to validate hypotheses.
A

Product Designer, Platform Team

AtlassianFull-time EmployeeFeb 2022 - Dec 2022 • 11 mosLed the end-to-end redesign of Atlassian Platform webpages—clarifying value, streamlining navigation, and boosting conversions. Reduced bounce rate by 40% (80 → 40%) and influenced $662 K in new pipeline.
F

Product Designer

FinlitiMar 2021 - Jan 2022 • 11 mos• Simplified complex finance concepts into gamified, interactive modules. • Conducted user research (surveys, usability tests) and translated findings into a prioritized design roadmap. • Established consistent IA and navigation patterns across desktop and mobile.
M

Corporate Paralegal

Morrison & Foerster LLPJul 2019 - Jul 2020 • 1 yr 1 mo• Managed legal/tax workflows for 15+ clients—state filings, cap-table updates, and dissolution planning. • Translated complex regulations into action plans that minimized liabilities and accelerated shutdowns
T

Co Founder

Tailored ForwardMay 2015 - Jan 2018 • 2 yrs 9 mos• Founded a DTC e-commerce business, employing a build-measure-learn methodology to assess market interest and validate demand for tailored fashion products. • Designed and implemented a direct-to-consumer marketing strategy, achieving initial traction and customer acquisition through iterative product development and user feedback. • Oversaw end-to-end business operations, from product sourcing and logistics to customer relationship management.

Education

S

Springboard

Professional Certificate, UX/UI Design2020 - 2021
C

California State University, Northridge

Bachelor of Arts, Political Science; Public Policy & Management

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.