Top Talent like Cher are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Cher Carlton

Community Manager
Content Marketing Manager
Growth Marketing Manager
Los Angeles, CA, US
Creative Marketing
Account Executive
Community Management
Content Strategy
Content Creation
Marketing
Copywriting
Social Media Marketing
Available for hire fromNegotiable
Contracts
Marketing Lead | Community & Creator Growth Strategist | Digital Campaign Director
Community and Creator Marketing leader with 5+ years of experience building and scaling engaged digital ecosystems across Instagram, TikTok, Discord, and emerging platforms. Proven track record of driving engagement, creator partnerships, and revenue growth for CPG, hospitality, and lifestyle brands. Experienced in developing community systems, UGC programs, influencer pipelines, and cross-functional marketing initiatives that translate cultural insight into measurable brand impact.

Projects

From concept to kitchen — bringing chef stories to life

One of my favorite recent projects at Matfer Bourgeat USA was producing our video with Chef Yuri Szarzewski of Partage in Las Vegas. We didn’t just film a recipe, we captured the technique, philosophy, and artistry of a chef who’s worked in Michelin-starred kitchens, all while showcasing the performance of the Matfer Bourgeat Black Carbon Steel Pan. From pre-production planning and shot lists to coordinating on-site with our production team, my role was to ensure we told a story that resonated with both industry professionals and serious home cooks highlighting the craft of cooking as much as the cookware itself.See More

How a Chef Seasons for Success | Chef David Kuo x Matfer Bourgeat

Produced and directed a chef-led spotlight with Chef David Kuo of Little Fatty and Fatty Mart to highlight Matfer Bourgeat’s Black Carbon Steel Pan. Led concept development, pre-production coordination, and on-site execution at Little City Farm, focusing on authentic storytelling around seasoning, sustainability, and chef-trusted cookware. Delivered long- and short-form content across social, YouTube, and e-commerce platforms to drive brand authority and product education.See More

Work History

M

Marketing Lead

Matfer Bourgeat USAContract EmployeeA premier French cookware brand used by Michelin-starred chefs and luxury hospitality groups worldwide. • Led digital marketing and web-focused initiatives that elevated product education and conversion, partnering cross-functionally with Product, Sales, Creative, and eCommerce teams to align website content, landing pages, and user flows with KPIs. • Concepted, produced, and optimized multi-platform video and digital campaigns (Black Carbon Steel, Exoglass, Amazon Creator Connections), using performance insights to refine messaging, creative assets, and calls-to-action. • Implemented A/B testing across content formats, visuals, and copy to increase engagement, click-through rates, and customer understanding of product value. • Developed content sourcing systems incorporating chef testimonials, user-generated content, and press features to strengthen brand storytelling and trust. • Managed department workflows, collaborated with cross-functional teams, and contributed to digital strategies that supported product launches and ongoing campaigns
F

Community Manager

Friendship Vending CompanyContract EmployeeMar 2020 - Oct 2024 • 4 yrs 8 mosVending University: an online community that provides courses, books, and guides to equip aspiring vending machine owners with the tools and resources needed to launch a successful vending business. • Managed a large-scale online community across Discord, Instagram, and learning platforms, optimizing onboarding flows, engagement touchpoints, and content cycles to increase retention and participation. • Built engagement systems, monthly programming, and lifecycle communications based on behavioral data, audience segmentation, and community feedback. • Analyzed member activity and funnel drop-off points to refine community experience, reduce friction, and strengthen conversions through the DM sales funnel.
C

Digital Creator + Community Manager

Cher Good Eats Former digital blog, turned food storytelling & restaurant recommendation page across various social media channels. Based in Los Angeles, the @chergoodeats page highlights elevated dining experiences, casual eateries, hole-in-the-walls, street foods, and everyday snacks. • Built and managed a multi-platform digital ecosystem (TikTok, Instagram, blogs, web touchpoints) that scaled into a high-engagement food and dining community, reaching 149K+ members • Developed full-funnel content strategies including landing page updates, blog features, calls-to-action, and optimized link-in-bio pathways aligned to traffic, engagement, and conversion goals. • Drove measurable platform growth using iterative testing, performance reviews, and audience analytics, resulting in a 568% increase in TikTok views and 313% increase in Instagram engagement • Created UGC-driven campaigns, sourced community reviews, and leveraged audience insights to improve content relevance and on-page performance. • Collaborated with restaurant partners, media entities, and national food brands to produce cross-functional creative content aligned with campaign goals.
D

Celsius Energy (Agency Partner)

Digital Communities Manager Contract EmployeeAug 2024 - Feb 2025 • 7 mosGlobal CPG company behind Celsius®, Alani Nu®, and Rockstar®, leading performance energy brands with a strong social-first and community-driven presence. • Supported social media and digital community strategy across Instagram, TikTok, Facebook, and X for a multi-brand CPG portfolio (Celsius®, Alani Nu®, Rockstar®). • Contributed to KPI monitoring frameworks, response workflows, and community engagement guidelines to ensure brand voice consistency and high-volume moderation standards. • Assisted in planning and maintaining social content calendars in alignment with campaign initiatives, brand partnerships, and cultural moments. • Collaborated with cross-functional marketing teams to align social community efforts with paid media, influencer activations, and product launches. • Reviewed creator content and social deliverables to ensure alignment with brand guidelines, tone of voice, and campaign objectives. • Tracked social performance metrics and trend insights to inform engagement strategies and platform-specific activations.
U

Operations Manager

USC Village and Lyon Fitness CenterPart-time EmployeeAug 2017 - May 2020 • 2 yrs 10 mosLocated at the University of Southern California.Two primary gyms for the South Los Angeles neighborhood. Strong student and local neighborhood membership presence. • Exceeded club membership sales and renewal goals by 15% through creative selling strategies, targeted marketing, and customer education. •Oversaw day-to-day facility operations, ensuring seamless execution by training, supervising, and developing a high-performing student • Designed and implemented marketing campaigns that promoted new classes and membership packages, driving increased participation and revenue.
H

Social Media and Graphic Design Intern

Hype and ViceInternAug 2018 - May 2019 • 10 mosCombines on-trend fashion with university brands to create officially licensed college apparel for women across the nation! Clothing to wear for tailgates and gamedays or to lounge around your dorm. • Grew Pinterest audience from 100K to 1.2M monthly viewers in 60 days by creating trend-driven content and optimizing keywords for targeted discovery. • Developed multi-platform social content strategies that boosted engagement and expanded the brand’s presence across US college campuses. • Produced digital campaigns tailored to individual universities, spotlighting student culture and driving campus-based apparel sales.

Education

U

University of Southern California

Bachelor of Science - BS, Pre-Dentistry Studies2016 - 2020
U

University of Southern California

Bachelor of Arts - BA, Media Arts & Practice (Cinematic Arts)2016 - 2020
F

Franklin High School , Seattle

High School Diploma, N/A2014 - 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Marketing Lead | Community & Creator Growth Strategist | Digital Campaign Director
Community and Creator Marketing leader with 5+ years of experience building and scaling engaged digital ecosystems across Instagram, TikTok, Discord, and emerging platforms. Proven track record of driving engagement, creator partnerships, and revenue growth for CPG, hospitality, and lifestyle brands. Experienced in developing community systems, UGC programs, influencer pipelines, and cross-functional marketing initiatives that translate cultural insight into measurable brand impact.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Cher are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Cher Carlton

Community Manager
Content Marketing Manager
Growth Marketing Manager
Los Angeles, CA, US
Creative Marketing
Account Executive
Community Management
Content Strategy
Content Creation
Marketing
Copywriting
Social Media Marketing
Available for hire fromNegotiable
Contracts

Projects

From concept to kitchen — bringing chef stories to life

One of my favorite recent projects at Matfer Bourgeat USA was producing our video with Chef Yuri Szarzewski of Partage in Las Vegas. We didn’t just film a recipe, we captured the technique, philosophy, and artistry of a chef who’s worked in Michelin-starred kitchens, all while showcasing the performance of the Matfer Bourgeat Black Carbon Steel Pan. From pre-production planning and shot lists to coordinating on-site with our production team, my role was to ensure we told a story that resonated with both industry professionals and serious home cooks highlighting the craft of cooking as much as the cookware itself.

How a Chef Seasons for Success | Chef David Kuo x Matfer Bourgeat

Produced and directed a chef-led spotlight with Chef David Kuo of Little Fatty and Fatty Mart to highlight Matfer Bourgeat’s Black Carbon Steel Pan. Led concept development, pre-production coordination, and on-site execution at Little City Farm, focusing on authentic storytelling around seasoning, sustainability, and chef-trusted cookware. Delivered long- and short-form content across social, YouTube, and e-commerce platforms to drive brand authority and product education.

Work History

M

Marketing Lead

Matfer Bourgeat USAContract EmployeeA premier French cookware brand used by Michelin-starred chefs and luxury hospitality groups worldwide. • Led digital marketing and web-focused initiatives that elevated product education and conversion, partnering cross-functionally with Product, Sales, Creative, and eCommerce teams to align website content, landing pages, and user flows with KPIs. • Concepted, produced, and optimized multi-platform video and digital campaigns (Black Carbon Steel, Exoglass, Amazon Creator Connections), using performance insights to refine messaging, creative assets, and calls-to-action. • Implemented A/B testing across content formats, visuals, and copy to increase engagement, click-through rates, and customer understanding of product value. • Developed content sourcing systems incorporating chef testimonials, user-generated content, and press features to strengthen brand storytelling and trust. • Managed department workflows, collaborated with cross-functional teams, and contributed to digital strategies that supported product launches and ongoing campaigns
F

Community Manager

Friendship Vending CompanyContract EmployeeMar 2020 - Oct 2024 • 4 yrs 8 mosVending University: an online community that provides courses, books, and guides to equip aspiring vending machine owners with the tools and resources needed to launch a successful vending business. • Managed a large-scale online community across Discord, Instagram, and learning platforms, optimizing onboarding flows, engagement touchpoints, and content cycles to increase retention and participation. • Built engagement systems, monthly programming, and lifecycle communications based on behavioral data, audience segmentation, and community feedback. • Analyzed member activity and funnel drop-off points to refine community experience, reduce friction, and strengthen conversions through the DM sales funnel.
C

Digital Creator + Community Manager

Cher Good Eats Former digital blog, turned food storytelling & restaurant recommendation page across various social media channels. Based in Los Angeles, the @chergoodeats page highlights elevated dining experiences, casual eateries, hole-in-the-walls, street foods, and everyday snacks. • Built and managed a multi-platform digital ecosystem (TikTok, Instagram, blogs, web touchpoints) that scaled into a high-engagement food and dining community, reaching 149K+ members • Developed full-funnel content strategies including landing page updates, blog features, calls-to-action, and optimized link-in-bio pathways aligned to traffic, engagement, and conversion goals. • Drove measurable platform growth using iterative testing, performance reviews, and audience analytics, resulting in a 568% increase in TikTok views and 313% increase in Instagram engagement • Created UGC-driven campaigns, sourced community reviews, and leveraged audience insights to improve content relevance and on-page performance. • Collaborated with restaurant partners, media entities, and national food brands to produce cross-functional creative content aligned with campaign goals.
D

Celsius Energy (Agency Partner)

Digital Communities Manager Contract EmployeeAug 2024 - Feb 2025 • 7 mosGlobal CPG company behind Celsius®, Alani Nu®, and Rockstar®, leading performance energy brands with a strong social-first and community-driven presence. • Supported social media and digital community strategy across Instagram, TikTok, Facebook, and X for a multi-brand CPG portfolio (Celsius®, Alani Nu®, Rockstar®). • Contributed to KPI monitoring frameworks, response workflows, and community engagement guidelines to ensure brand voice consistency and high-volume moderation standards. • Assisted in planning and maintaining social content calendars in alignment with campaign initiatives, brand partnerships, and cultural moments. • Collaborated with cross-functional marketing teams to align social community efforts with paid media, influencer activations, and product launches. • Reviewed creator content and social deliverables to ensure alignment with brand guidelines, tone of voice, and campaign objectives. • Tracked social performance metrics and trend insights to inform engagement strategies and platform-specific activations.
U

Operations Manager

USC Village and Lyon Fitness CenterPart-time EmployeeAug 2017 - May 2020 • 2 yrs 10 mosLocated at the University of Southern California.Two primary gyms for the South Los Angeles neighborhood. Strong student and local neighborhood membership presence. • Exceeded club membership sales and renewal goals by 15% through creative selling strategies, targeted marketing, and customer education. •Oversaw day-to-day facility operations, ensuring seamless execution by training, supervising, and developing a high-performing student • Designed and implemented marketing campaigns that promoted new classes and membership packages, driving increased participation and revenue.
H

Social Media and Graphic Design Intern

Hype and ViceInternAug 2018 - May 2019 • 10 mosCombines on-trend fashion with university brands to create officially licensed college apparel for women across the nation! Clothing to wear for tailgates and gamedays or to lounge around your dorm. • Grew Pinterest audience from 100K to 1.2M monthly viewers in 60 days by creating trend-driven content and optimizing keywords for targeted discovery. • Developed multi-platform social content strategies that boosted engagement and expanded the brand’s presence across US college campuses. • Produced digital campaigns tailored to individual universities, spotlighting student culture and driving campus-based apparel sales.

Education

U

University of Southern California

Bachelor of Science - BS, Pre-Dentistry Studies2016 - 2020
U

University of Southern California

Bachelor of Arts - BA, Media Arts & Practice (Cinematic Arts)2016 - 2020
F

Franklin High School , Seattle

High School Diploma, N/A2014 - 2016

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.