Chiara Cortesano

Creative & Brand Strategist

PR and Communications Specialist

Copywriter

New York, NY, US

Strategic Communications

Storytelling

Media Relations

Public Relations

Strategic Partnerships

Content Strategy

Campaign Management

Change Management

Crisis Management

Press Releases

Media Communications

Written Communication

Brand Management

Brand Development

Communication

Key Performance Indicators

Microsoft Office Suite

Monday.com

Asana

Cision

Meltwater

Available for hire fromNegotiable

Fractional Communications Lead | Corporate Reputation (12+ Yrs)

I’m a global communications strategist with 12+ years of experience shaping corporate narratives, executive visibility, and high-stakes messaging for iconic brands such as The Estée Lauder Companies and Tiffany & Co. Today, I serve as a fractional partner to founders and executives, translating complex business initiatives into polished, high-impact PR strategies and corporate storytelling that build immediate brand trust. My expertise spans executive speechwriting, media relations, and crafting compelling narratives around innovation, social impact and ESG initiatives. When I'm not helping leaders clarify their message, you can find me traveling, practicing my French, or walking my 4-year-old mini dachshund, Theo, around Greenpoint.

Projects

Climate Week NYC 2024: Global Thought Leadership & Multi-Channel Campaign

As the Global Communications Manager at The Estée Lauder Companies, I led the strategic messaging and execution of multi-channel campaigns for the company's presence at Climate Week NYC 2024. In a highly competitive landscape for sustainability communications, and without a major enterprise announcement to anchor our efforts, I developed a reputation-focused strategy that emphasized senior thought leadership, message discipline, and cross-channel amplification. I vetted, briefed, and supported the Chief Sustainability Officer and senior executives during seven high-profile panels and closed-door roundtables with organizations such as S&P Global. This involved creating executive talking points, scripts, briefing materials, and media-ready messaging. To extend our impact externally, I coordinated joint press releases and thought leadership content across LinkedIn and Instagram, which generated over 20,000 digital impressions. Internally, I led an enterprise-wide homepage takeover and developed editorial content aimed at boosting employee engagement and enhancing the visibility of our virtual events. This campaign strengthened ELC’s sustainability narrative, elevated the visibility of senior executives, and reinforced the company's credibility in a complex and highly scrutinized issue area.See More

Earth Day 2024: Integrated Sustainability Communications Campaign

As the Global Communications Manager at The Estée Lauder Companies, I led the strategic messaging and execution of an integrated Earth Day 2024 communications campaign focused on packaging sustainability. To make a complex sustainability topic more accessible and engaging, I developed a multi-channel strategy that translated ELC’s packaging progress into a clear corporate narrative across owned, earned, social, and internal channels. The campaign centered on the theme “Unpacking What’s Possible” and educated audiences on the importance of packaging sustainability through digestible storytelling, executive and subject-matter expert visibility, and coordinated content across platforms. Externally, I supported the launch of an ELCompanies.com feature, social content across LinkedIn, Instagram, and Facebook, and targeted earned media outreach to sustainability and trade outlets. The campaign generated approximately 94,000 social impressions, 4,600 engagements, 8 earned media articles, and 3.17M UVM, including an executive Q&A with Packaging Digest. Internally, I led employee-facing storytelling across MyELC, the ELC Learning Hub, newsletters, digital screens, and a global packaging event attended by 270 employees. The campaign strengthened understanding of ELC’s packaging sustainability strategy, drove measurable engagement, and extended the value of Earth Day content across internal and external channels.See More

Work History

Manager – Global Communications & Public Affairs

The Estée Lauder Companies (ELC)Jan 2022 - Aug 2025 • 3 yrs 8 mosLed global sustainability and corporate affairs communications, positioning executives as thought leaders and strengthening brand credibility through earned storytelling and cross-functional campaigns. Led ELC’s flagship Earth Day campaigns (2024 & 2025), generating 94K+ impressions, 3.17M UVM, 8 earned media articles, and a 270+ person global employee event; extended ROI by repurposing hero content year-round. Elevated CSO executive visibility by securing 14 external speaking opportunities in 2023 (up from 6 in 2022), 41 media placements, and a Fast Company CSO profile. Developed external communications strategy for ELC's AI and advanced technology initiatives; crafted messaging and partner storytelling for Bloomberg Businessweek feature highlighting ELC's Microsoft collaboration. Led ELC’s Climate Week NYC communications for three consecutive years across executive narrative, press materials, and multi-channel content, delivering 10+ executive engagements annually amid shifting sponsorship tiers. Led communications for ELC’s annual Social Impact & Sustainability Report, strengthening clarity and consistency of climate and social commitments across owned and earned channels. Drove cross-functional story mining with R&D, Supply Chain, and Brand Comms to spotlight packaging innovation (incl. the Tom Ford Plastic Innovation Prize), reinforcing broader corporate narratives. Managed and developed a direct report, advancing capabilities in media relations, internal communications, and social copywriting.

Assistant Manager – Global PR, Corporate Communications

Tiffany & Co.Feb 2016 - Dec 2021 • 5 yrs 11 mosDrove global PR and corporate communications across luxury, sustainability, and brand initiatives, partnering with senior leadership to strengthen reputation and deliver cohesive storytelling. Led PR strategy and press execution for corporate milestones and brand initiatives, increasing top-tier business, lifestyle, and trade coverage through proactive pitching and relationship management. Advanced Tiffany’s ESG storytelling (incl. diamond provenance and responsible sourcing), translating technical topics into clear narratives aligned to brand values and stakeholder expectations. Developed executive materials for the CEO, CSO, and senior leadership (speeches, messaging frameworks, interview briefs), supporting high-visibility moments across global markets. Built reporting dashboards and KPI frameworks to measure PR impact and sharpen future strategy.

Consultant – Global PR, Strategy & Development (Contract Role)

Tiffany & Co.Jan 2016 - Dec 2017 • 2 yrsDeveloped creative briefs, event directives, and press materials to enable consistent storytelling across regions and launches. Supported high-profile media and influencer moments in key markets, ensuring strong execution and partner experience.

Executive Assistant

SCOTT RUDIN PRODUCTIONSNov 2015 - Mar 2016 • 5 mos

Account Coordinator

BWR PUBLIC RELATIONSJun 2015 - Nov 2015 • 6 mos

Talent Relations Coordinator

TRIBECA ENTERPRISESJan 2015 - May 2015 • 5 mos

Junior Account Executive

PIVOTAL PUBLIC RELATIONSOct 2012 - Nov 2014 • 2 yrs 2 mos

Education

Flagler College

Bachelor of Arts, Communications (Public Relations & Advertising)

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