Christine Rubenstein

Brand Management

Writing

TikTok Management

TikTok

Salesforce

Canva

Instagram

Available for hire fromNegotiable

Contracts

Seasoned Social Media and Brand Marketing Specialist

Experienced social media and brand marketing professional with a background in media. Proven expertise in leading social media strategies, content management, and marketing coordination across top-tier organizations such as Microsoft, Xandr, and Time Inc. Strong capabilities in communications, content creation, and project management. Specializes in developing strategic social and marketing campaigns that drive lead generation, business impact, and customer engagement.

Projects

Unsponsored Content Podcast Producer and Creator

Objective: Xandr owned podcast updating and educating our followers and space on topics from CTV to career development in the ad tech space Strategy: Launch weekly with relevant topics that resonate with our followers and grow our engagement and following on social. Internally posted weekly on our newsletter Ran on LinkedIn and Instagram on Xandr social for over 1 year – episodes came out weekly on Spotify and Apple Podcasts. Executive Producer Conducted interviews, brainstormed concept and outcome, and handled all creative involved in the podcast See More

Brand and social lead for Xandr at AT&T

Objective: Educate and familiarize new audience through engagement tactics throughout brand launch Strategy: Create brand look and feel for all socials to become recognizable in the tech space See More

Do Knot Disturb CEO and Creator with best friend

Welcome to the DKD fam! Put your phone on do knot disturb and get ready to meet us! Best friends and self-care enthusiasts, we each discovered our love for movement in different ways. Christine fell in love with working out for the mental health benefits, as well as for the way it made her body feel daily. She has since become a pilates instructor, focused on movements that help you feel good. She even works with her own dad on ways he can move around within his own personal life, since being diagnosed with Parkinsons in 2018. Lauren discovered her love for pilates while prepping for her wedding. She continued to workout in different ways that felt good for her body and mind through her pregnancy, and is now in the postpartum phase, using movement to help regain her strength. Through both of our individual journeys, we discovered our need for go-to accessories designed with movement in mind. With our busy lifestyles, we like to grab our daily essentials, throw them on and look and feel our best. From the quality of our products to the way they look, we hope our pieces tie your whole outfit together. Do get moving, do your best and do knot disturb.See More

Work History

Senior Manager, Social Marketing

Microsoft• Plan, manage, coordinate, and execute content across all digital channels globally on Microsoft Advertising’s social channels, LinkedIn, Instagram, and YouTube • Develop business and manage campaigns on Microsoft’s Generative AI, CTV, SMB, Partner, and Retail Media narrative; communicate cross-functionally to guide internal stakeholders and external partners through a proposal, conception, and implementation of campaigns via Microsoft digital channels • Create and manage social media execution and strategies for major events at Microsoft Advertising, including pre, during, and post planning. Identify the correct message and creating awareness of Microsoft Advertising, our executives, and our purpose • Establish content pillars that reflect the core themes and key company priorities, introduced a new social content strategy that adapts to the fast-paced and dynamic nature of the social first landscape • Grew Microsoft Advertising social channels 25% YOY, doubling video views by 55%, increasing clicks by 33% and increasing total engagement rate by 11%

Communications + Social Content Manager

XandrJan 2018 - Jan 2022 • 4 yrs 1 mo• Oversaw Xandr’s official social media channels on Twitter, Instagram, and LinkedIn, curating and producing engaging social content optimized for digital platforms • Developed and executed brand launch of Xandr in 2018 on all social media channels • Built and grew followers on all social platforms launched in 2018 by over 300%, tripled engagement on Xandr social platforms from 1.6K% to 4.2K% in 3 years • Integrated sales and marketing campaigns into social media plans; worked with cross-functional teams at Xandr to execute • Managed daily content calendars across all platforms ensuring brand consistency and accuracy • Managed and produced Xandr’s official podcast “Unsponsored Content”

Tech/Telco Ad Sales & Marketing Regional Manager

Time Inc.Jan 2015 - Jan 2017 • 2 yrs 1 mo• Managed the Technology and Telecommunications department at Time Inc, supporting 2 Sales Directors, and 7 Sales Managers • Communicated with the 21+ brands at Time Inc. to complete RFPs, book Insertion Orders, worked on sales and marketing pitches, weekly estimate reporting, and SalesForce input • Assisted in the planning of 360 client/agency pitches including display, video, social and mobile with experiential and custom content integrations • Organized top client events internally and externally. Worked with venues to ensure efficient execution of all client events including Comcast, AT&T, Sprint, Google, & Samsung. Managed the PEOPLE book party and all related activities associated

Contributing Writer

Your Coffee BreakAug 2014 - Nov 2017 • 3 yrs 4 mos- Pitch ideas for up and coming articles for the fashion and celebrity section of the magazine - Compose articles for the fashion, lifestyle and celebrity sections of the magazine https://www.yourcoffeebreak.co.uk/author/christine-r/

Seacrest Studio's Radio Intern

CHOC Children'sFeb 2015 - May 2015 • 4 mos- DJed my own radio show and hosted my own television segments - Entertained and educated hospital patients as well as celebrity guests - Created show content, ran camera and microphones, edited and designed graphics and animations

Sales & Marketing Intern

Hearst MagazinesMay 2014 - Aug 2014 • 4 mos- Aided sales and marketing department with monthly competitive analyses and share of market tracking - Inputted data on Salesforce and researched brand parent companies using Media Radar - Participated in internal brainstorming meetings for both brand-focused programming and client-specific opportunities - Assisted in the creation of selling materials like sell sheets, monthly mailers, and other strategic tools to market Dr. Oz THE GOOD LIFE

Education

Chapman University

Bachelor of Arts, Communication Studies, English

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Seasoned Social Media and Brand Marketing Specialist

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

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