Top Talent like Chynna are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Chynna V.

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • New York, NY, US
Top Earner
Digital Marketing
Problem Solving
Campaign Marketing
Email Marketing
Global Marketing
Consulting
Strategic Planning
A/B Testing
User Personas
Journey Mapping
Competitive Analysis
Creative Marketing
Start-ups
Instagram
Critical Thinking
Market Research
Analytical Thinking
YouTube Analytics
Zoho Campaigns
Brand Development
Brand Strategy
Analytics
Data Analysis
Digital Strategy
Market Analysis
Integrated Marketing
Marketing Strategy
Retargeting
Advertising
LinkedIn Ads
Adobe Creative Suite
Trend Forecasting
Mobile Marketing
Facebook Ads
Social Ad Campaigns
Social Media Marketing
Marketing Analytics
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles
Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Proven Digital Marketing leader with over seventeen years in diverse industries, including Technology, Media, Architecture, Interior Design, Real Estate, and Health and Wellness. I've led comprehensive global channel management, resulting in a 34% YoY growth in bookings and a 25% YoY increase in orders. As Founder and Director of Jade Digital Team, successfully implemented paid Google and social ad strategies, surpassing demand generation targets by 40% for an EdTech company and achieving a 400% increase in leads for a tech-based real estate firm.

Projects

CRM Data Management and Email Optimization

Spearheaded comprehensive initiatives to optimize CRM database data, refine email lists, and devise strategic audience segmentation. Through meticulous data management and cleansing processes, coupled with targeted optimizations, I successfully elevated email open rates for all lists by over 30% and achieved segmentation rates surpassing 50%.See More

Driving Results: Google Ads Optimization Impact

By meticulously refining UI content, alongside strategic adjustments in keywords and targeting strategies, significant boosts in performance metrics and conversions were consistently achieved. - Conversions: +82% - Impressions: +24% - CTR: +26% - Avg. CPC: -31%See More

Elevating Engagement: Meta Paid and Organic Demand Generation Strategy

Meta paid and organic demand generation strategy led to substantial increases in profile visits on Facebook (+49%) and Instagram (+106%) platforms. By seamlessly integrating paid advertising efforts with strategic content optimization, I successfully amplified user engagement and interaction across Meta social media channels.See More

Obtaining Results: Facebook Demand Generation Advertising Campaign

Facebook Campaign results

Amplifying Reach: Meta Paid and Organic Demand Generation Strategy

Achieved increases in impressions on Facebook (+369%) and Instagram (+100%) pages. By strategically blending paid advertising initiatives with organic content optimization, I maximized brand visibility and engagement across Meta platforms.See More

Work History

J

Founder & Director of Strategy

Jade Digital TeamProvided marketing leadership, growth strategy, design direction, MarTech Consulting and process improvement for start-ups, small, medium, and large companies across multiple industries. Services include growth strategies, demand generation, lead generation, A/B testing, UI/UX content, social media strategy, content creation, user journey creation/optimization, branding strategy and development, market research, website design and mapping, SEO/SEM, paid Google and social ad strategy, and email marketing. Accomplishments: * Led paid Google and social ad strategies, surpassing demand generation targets for an EdTech company by 40% in one month and increasing leads for a tech-based real estate firm by 400%. * Developed clients’ media plans, ad strategies, rapid A/B testing schedules, and automations, resulting in a 56% increase in conversions, a 226% increase in email open rates, and a 20% reduction in spend. * Strategically allocated budgets for maximum impact and alignment with organizations' objectives. * Created a data-driven audience segmentation strategies, customizing messages across channels for an optimized customer experience in a multi-channel marketing landscape.
M

Growth Marketing (Contract)

McAfee Jan 2023 - Feb 2024 • 1 yr 2 mosMarketing Campaign Management User Experience (UX)/UI B2C Marketing Landing Page Optimization Customer Journey Mapping A/B Testing Product Road Mapping Customer Acquisition
C

Vice President of Marketing

CESS, LLCFeb 2021 - Nov 2022 • 1 yr 10 mosMarketing Leader, Health and Wellness Online Media Startup. Worked closely with the CEO to establish robust marketing processes and procedures for the organization. Managed and implemented all digital campaigns, while also creating and maintaining digital analytics and SEO reporting structures. Accomplishments: * Crafted a social media strategy for existing assets, including a podcast and new YouTube show, resulting in a 100% increase in the Instagram following rate. Relaunched the YouTube channel and introduced a new series, achieving a 25% increase in subscribers within one month. * Oversaw daily newsletters, advertiser emails, and email subscription nurture campaign. Implemented strategies that improved open rates by 175% and a 100% increase in click-through rates. * Conducted product market research to reorganize subscription products, achieving a 10x increase in revenue. Conducted research leading to the identification of two new target markets, projecting a five-year market potential of over $20M.
H

Marketing

HNTBMar 2018 - Jan 2021 • 2 yrs 11 mos
S

Marketing Team Lead, Buildings, Tri-State Region

StantecJun 2015 - Apr 2018 • 2 yrs 11 mos
T

Marketing & Communications

The RBA GroupJun 2014 - Jun 2015 • 1 yr 1 mo
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 3 times.
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.
Chynna has received Kudos for:
Teamwork (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

University of Miami

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy
Proven Digital Marketing leader with over seventeen years in diverse industries, including Technology, Media, Architecture, Interior Design, Real Estate, and Health and Wellness. I've led comprehensive global channel management, resulting in a 34% YoY growth in bookings and a 25% YoY increase in orders. As Founder and Director of Jade Digital Team, successfully implemented paid Google and social ad strategies, surpassing demand generation targets by 40% for an EdTech company and achieving a 400% increase in leads for a tech-based real estate firm.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Chynna are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Chynna V.

Growth Marketing Manager • Email Marketing Specialist • Product Marketing Manager • New York, NY, US
Top Earner
Digital Marketing
Problem Solving
Campaign Marketing
Email Marketing
Global Marketing
Consulting
Strategic Planning
A/B Testing
User Personas
Journey Mapping
Competitive Analysis
Creative Marketing
Start-ups
Instagram
Critical Thinking
Market Research
Analytical Thinking
YouTube Analytics
Zoho Campaigns
Brand Development
Brand Strategy
Analytics
Data Analysis
Digital Strategy
Market Analysis
Integrated Marketing
Marketing Strategy
Retargeting
Advertising
LinkedIn Ads
Adobe Creative Suite
Trend Forecasting
Mobile Marketing
Facebook Ads
Social Ad Campaigns
Social Media Marketing
Marketing Analytics
Marketing
Available for hire fromNegotiable
Contracts
Full-Time Roles

Projects

CRM Data Management and Email Optimization

Spearheaded comprehensive initiatives to optimize CRM database data, refine email lists, and devise strategic audience segmentation. Through meticulous data management and cleansing processes, coupled with targeted optimizations, I successfully elevated email open rates for all lists by over 30% and achieved segmentation rates surpassing 50%.

Driving Results: Google Ads Optimization Impact

By meticulously refining UI content, alongside strategic adjustments in keywords and targeting strategies, significant boosts in performance metrics and conversions were consistently achieved. - Conversions: +82% - Impressions: +24% - CTR: +26% - Avg. CPC: -31%

Elevating Engagement: Meta Paid and Organic Demand Generation Strategy

Meta paid and organic demand generation strategy led to substantial increases in profile visits on Facebook (+49%) and Instagram (+106%) platforms. By seamlessly integrating paid advertising efforts with strategic content optimization, I successfully amplified user engagement and interaction across Meta social media channels.

Obtaining Results: Facebook Demand Generation Advertising Campaign

Facebook Campaign results

Amplifying Reach: Meta Paid and Organic Demand Generation Strategy

Achieved increases in impressions on Facebook (+369%) and Instagram (+100%) pages. By strategically blending paid advertising initiatives with organic content optimization, I maximized brand visibility and engagement across Meta platforms.

Work History

J

Founder & Director of Strategy

Jade Digital TeamProvided marketing leadership, growth strategy, design direction, MarTech Consulting and process improvement for start-ups, small, medium, and large companies across multiple industries. Services include growth strategies, demand generation, lead generation, A/B testing, UI/UX content, social media strategy, content creation, user journey creation/optimization, branding strategy and development, market research, website design and mapping, SEO/SEM, paid Google and social ad strategy, and email marketing. Accomplishments: * Led paid Google and social ad strategies, surpassing demand generation targets for an EdTech company by 40% in one month and increasing leads for a tech-based real estate firm by 400%. * Developed clients’ media plans, ad strategies, rapid A/B testing schedules, and automations, resulting in a 56% increase in conversions, a 226% increase in email open rates, and a 20% reduction in spend. * Strategically allocated budgets for maximum impact and alignment with organizations' objectives. * Created a data-driven audience segmentation strategies, customizing messages across channels for an optimized customer experience in a multi-channel marketing landscape.
M

Growth Marketing (Contract)

McAfee Jan 2023 - Feb 2024 • 1 yr 2 mosMarketing Campaign Management User Experience (UX)/UI B2C Marketing Landing Page Optimization Customer Journey Mapping A/B Testing Product Road Mapping Customer Acquisition
C

Vice President of Marketing

CESS, LLCFeb 2021 - Nov 2022 • 1 yr 10 mosMarketing Leader, Health and Wellness Online Media Startup. Worked closely with the CEO to establish robust marketing processes and procedures for the organization. Managed and implemented all digital campaigns, while also creating and maintaining digital analytics and SEO reporting structures. Accomplishments: * Crafted a social media strategy for existing assets, including a podcast and new YouTube show, resulting in a 100% increase in the Instagram following rate. Relaunched the YouTube channel and introduced a new series, achieving a 25% increase in subscribers within one month. * Oversaw daily newsletters, advertiser emails, and email subscription nurture campaign. Implemented strategies that improved open rates by 175% and a 100% increase in click-through rates. * Conducted product market research to reorganize subscription products, achieving a 10x increase in revenue. Conducted research leading to the identification of two new target markets, projecting a five-year market potential of over $20M.
H

Marketing

HNTBMar 2018 - Jan 2021 • 2 yrs 11 mos
S

Marketing Team Lead, Buildings, Tri-State Region

StantecJun 2015 - Apr 2018 • 2 yrs 11 mos
T

Marketing & Communications

The RBA GroupJun 2014 - Jun 2015 • 1 yr 1 mo
Reviews
Exceeds Expectations
Exceeds ExpectationsRecommended by clients 3 times.
Exceeds Expectations
Top EarnerHas earned $10k+ on Pangea.
Chynna has received Kudos for:
Teamwork (1)

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.

Education

University of Miami

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.