Chynna V.

Top Earner

Digital Marketing

Product Marketing

Growth

Business Strategy

Cross-functional collaboration

HubSpot

Group Leadership

Zoho Flow

Troubleshooting

Conflict Resolution

API

Zapier

Automation Testing

Consumer Behavior

Process Optimization

UX Writing

Business Analytics

Chatbots

Campaign Management

User Flows

Automation

Database Management

Data Management

Mobile Ad Campaigns

Business Operations

Google Studio

Web Analytics

MailChimp

Google Search Ads

Advising

Digital Advertising

Instagram Ads

Ads Manager

SMS Marketing

SQL

Technology

Problem Solving

Campaign Marketing

Email Marketing

Global Marketing

Consulting

Strategic Planning

A/B Testing

User Personas

Journey Mapping

Competitive Analysis

Creative Marketing

Start-ups

Instagram

Critical Thinking

Market Research

Analytical Thinking

YouTube Analytics

Zoho Campaigns

Brand Development

Brand Strategy

Analytics

Data Analysis

Paid Ads

Google Ads

Digital Strategy

Market Analysis

Integrated Marketing

Marketing Strategy

Retargeting

Advertising

LinkedIn Ads

Adobe Creative Suite

Trend Forecasting

Mobile Marketing

Facebook Ads

Marketing Analytics

Marketing

Available for hire fromNegotiable

Contracts

Full-Time Roles

Experienced Digital Marketing Leader | Data-driven l Growth & Content Strategy

Proven Digital Marketing leader with over 18 years in diverse industries, including Technology, Media, Real Estate, Finance, Insurance, Architecture, Interior Design, and Health and Wellness. I've led comprehensive global channel management, resulting in a 65% YoY growth in revenue. As Founder and Director of Jade Digital Team, successfully implemented paid Google and social ad strategies, surpassing demand generation targets by 70% and achieving a 400% increase in leads for a tech-based real estate firm.

Projects

CRM Data Management and Email Optimization

Spearheaded comprehensive initiatives to optimize CRM database data, refine email lists, and devise strategic audience segmentation. Through meticulous data management and cleansing processes, coupled with targeted optimizations, I successfully elevated email open rates for all lists by over 30% and achieved segmentation rates surpassing 50%.See More

Driving Results: Google Ads Optimization Impact

By meticulously refining UI content, alongside strategic adjustments in keywords and targeting strategies, significant boosts in performance metrics and conversions were consistently achieved. - Conversions: +82% - Impressions: +24% - CTR: +26% - Avg. CPC: -31%See More

Elevating Engagement: Meta Paid and Organic Demand Generation Strategy

Meta paid and organic demand generation strategy led to substantial increases in profile visits on Facebook (+49%) and Instagram (+106%) platforms. By seamlessly integrating paid advertising efforts with strategic content optimization, I successfully amplified user engagement and interaction across Meta social media channels.See More

Obtaining Results: Facebook Demand Generation Advertising Campaign

Facebook Campaign results

Amplifying Reach: Meta Paid and Organic Demand Generation Strategy

Achieved increases in impressions on Facebook (+369%) and Instagram (+100%) pages. By strategically blending paid advertising initiatives with organic content optimization, I maximized brand visibility and engagement across Meta platforms.See More

Work History

Digital Marketing Consultant, Digital Transformation

EquitableContract EmployeeDrove digital transformation initiatives within the insurance and financial sector, focusing on client conversion to eDelivery through strategic omnichannel marketing and collaborative cross-functional partnerships.

Founder & Director of Strategy

Jade Digital TeamProvided marketing leadership, growth strategy, design direction, MarTech Consulting and process improvement for start-ups, small, medium, and large companies across multiple industries. Services include growth strategies, demand generation, lead generation, A/B testing, UI/UX content, social media strategy, content creation, user journey creation/optimization, branding strategy and development, market research, website design and mapping, SEO/SEM, paid Google and social ad strategy, and email marketing. Accomplishments: * Led paid Google and social ad strategies, surpassing demand generation targets for an EdTech company by 40% in one month and increasing leads for a tech-based real estate firm by 400%. * Developed clients’ media plans, ad strategies, rapid A/B testing schedules, and automations, resulting in a 56% increase in conversions, a 226% increase in email open rates, and a 20% reduction in spend. * Strategically allocated budgets for maximum impact and alignment with organizations' objectives. * Created a data-driven audience segmentation strategies, customizing messages across channels for an optimized customer experience in a multi-channel marketing landscape.

Growth Marketing (Contract)

McAfee Jan 2023 - Feb 2024 • 1 yr 2 mosMarketing Campaign Management User Experience (UX)/UI B2C Marketing Landing Page Optimization Customer Journey Mapping A/B Testing Product Road Mapping Customer Acquisition

Vice President of Marketing

CESS, LLCFeb 2021 - Nov 2022 • 1 yr 10 mosMarketing Leader, Health and Wellness Online Media Startup. Worked closely with the CEO to establish robust marketing processes and procedures for the organization. Managed and implemented all digital campaigns, while also creating and maintaining digital analytics and SEO reporting structures. Accomplishments: * Crafted a social media strategy for existing assets, including a podcast and new YouTube show, resulting in a 100% increase in the Instagram following rate. Relaunched the YouTube channel and introduced a new series, achieving a 25% increase in subscribers within one month. * Oversaw daily newsletters, advertiser emails, and email subscription nurture campaign. Implemented strategies that improved open rates by 175% and a 100% increase in click-through rates. * Conducted product market research to reorganize subscription products, achieving a 10x increase in revenue. Conducted research leading to the identification of two new target markets, projecting a five-year market potential of over $20M.

Marketing

HNTBMar 2018 - Jan 2021 • 2 yrs 11 mos

Marketing Team Lead, Buildings, Tri-State Region

StantecJun 2015 - Apr 2018 • 2 yrs 11 mos

Marketing & Communications

The RBA GroupJun 2014 - Jun 2015 • 1 yr 1 mo

Reviews

Exceeds ExpectationsRecommended by clients 3 times.

Top EarnerHas earned $10k+ on Pangea.

Chynna has received Kudos for:

Teamwork (3)

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Education

University of Miami

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