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Damiene Cain

Content Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US
Salesforce
Slack
Microsoft Excel
Social Media Management
Social Media Marketing
Growth Marketing
Metaverse
Semrush
Wix
Google Analyics
SEO
Available for hire fromNegotiable
Contracts
Full-Time Roles
Growth Marketing Expert | 6+ Years Exp. | 5x Growth for SMBs
Hey! I’m Damiene - Orange County’s #1 Growth Marketing Strategist. I'm a data-detangling growth marketer with 6+ years of experience. I create tailored strategies and integrate campaigns across multiple platforms, adapting them to global markets. My expertise in performance marketing spans Meta, Google/Bing, YouTube, X, and LinkedIn. With a diverse background in digital marketing, strategy, content creation, performance marketing, account management, and project management, I bring a comprehensive skill set and a client-centric approach to every project. Currently budgeting and optimizing $5M/yr in ad spend. Let's get to work!

Work History

V

Growth Marketing Strategist

VITRO, Creative Advertising AgencyJan 2019 - Present • 5 yrs 8 mosCurrent Clients - *The Good Feet Store, America’s Arch Support Company *Yaamava Resort and Casino at San Manuel *TOYO Tires, The Official Tire Sponsor for UFC *MISS CALIFORNIA USA Organization Key Accomplishments: -Orchestrated the digital rebrand of San Manuel Casino to Yaamava Resort & Casino at San Manuel -Increased email subscribers by 212% YoY (~32,000 to ~100,000) through customer opt-in pop ups, optimized welcoming messaging, founder messaging, product messaging with A/B testing CTA’s within the email flow driving audience engagement through Marketo -Drafted and implemented a comprehensive health and wellness newsletter content tailored to address specific product concerns, effectively engaging both prospective and existing customers by strategically linking content to key customer pain points -Built brand specific targeted audiences (LAL, Prospecting, RT) to create a 71% ROI through email marketing and customer lists -Lifted AOV by placing specifically featuring targeted products in email campaigns tailored to distinct customer segments: past purchasers, non-purchasers, and those considering a purchase, thereby influencing buying decisions -Managed and created marketing budgets totaling $1.7M monthly spend -Guided media teams in creating store specific Ad Sets optimizing for traffic which elevated CTR by 62% -Overhauled the social media marketing strategy for 15 new store openings across multiple DMA’s (California, Alabama, Kentucky) -Analyzed campaigns across multiple channels (FB/IG, PPC/Search, Radio, Display) to create weekly insight and optimization reporting to high key stakeholders -Interviewed, hired and coached junior media buyer teams on analyzing campaigns across multiple channels (Meta, PPC/Search, Radio, Display & OOH) to create weekly insight and optimization reporting to high key stakeholders for weekly client calls
R

Digital Marketing Manager / 5-Month Contract

Royal Medical CentersDec 2022 - May 2023 • 6 mos-Guided sales team in creating product specific ad sets optimizing for SEO traffic which elevated CTR by 90% in the first 44 days -Designed a UGC/Customer Lead Generation strategy that increased leads by 120% in my region by incorporating an ambassador program that paid current customers for every lead that converted -Performed competitor analysis, keyword research, and SERP analysis for inbound marketing blog efforts using Ahrefs to determine best practices and pivot direction for A/B testing -Allocated $1.5M Paid Search campaigns strategically across Google and Bing by understanding audience behavior; understanding target audience, determining where the audience spent most of their time and which channel drove the most conversions -Strategized media plan buildout which included managing multiple media teams, 3-prd party activations, & strict deadlines -Managed day to day digital analysis on campaign effectiveness and provided actionable results to CEO by weekly Zoom calls
H

Dual Property Digital Marketing Coordinator

HiltonJan 2017 - Mar 2020 • 3 yrs 3 mos-Managed, engaged and grew follower count by 103% using various social media tools and tactics like Sprout Social and Buffer, creating giveaways, discount codes driving brand engagement -Oversaw ad trafficking to outside agency for promotional material for hotel events and group sales targeting -Maintained and edited web presence across both properties optimizing for increased website traffic (eg, bookings) -Amplified brand website performance, resulting in a 44% increase MoM in conversion rates by refining SEO tactics to secure and maintain high search engine rankings -Elevated hotel rankings (from 12th and 15th to 3rd and 4th) on third-party review platforms through the establishment of a structured “5-star” review initiative which prompted guests to highlight their experience by mentioning front desk personnel for recognition

Education

University of Colorado Boulder

Bachelor's Degree, Business MarketingAug 2011 - Jun 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

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Recently Active
Growth Marketing Expert | 6+ Years Exp. | 5x Growth for SMBs
Hey! I’m Damiene - Orange County’s #1 Growth Marketing Strategist. I'm a data-detangling growth marketer with 6+ years of experience. I create tailored strategies and integrate campaigns across multiple platforms, adapting them to global markets. My expertise in performance marketing spans Meta, Google/Bing, YouTube, X, and LinkedIn. With a diverse background in digital marketing, strategy, content creation, performance marketing, account management, and project management, I bring a comprehensive skill set and a client-centric approach to every project. Currently budgeting and optimizing $5M/yr in ad spend. Let's get to work!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Damiene's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Damiene Cain

Content Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US
Salesforce
Slack
Microsoft Excel
Social Media Management
Social Media Marketing
Growth Marketing
Metaverse
Semrush
Wix
Google Analyics
SEO
Available for hire fromNegotiable
Contracts
Full-Time Roles

Work History

V

Growth Marketing Strategist

VITRO, Creative Advertising AgencyJan 2019 - Present • 5 yrs 8 mosCurrent Clients - *The Good Feet Store, America’s Arch Support Company *Yaamava Resort and Casino at San Manuel *TOYO Tires, The Official Tire Sponsor for UFC *MISS CALIFORNIA USA Organization Key Accomplishments: -Orchestrated the digital rebrand of San Manuel Casino to Yaamava Resort & Casino at San Manuel -Increased email subscribers by 212% YoY (~32,000 to ~100,000) through customer opt-in pop ups, optimized welcoming messaging, founder messaging, product messaging with A/B testing CTA’s within the email flow driving audience engagement through Marketo -Drafted and implemented a comprehensive health and wellness newsletter content tailored to address specific product concerns, effectively engaging both prospective and existing customers by strategically linking content to key customer pain points -Built brand specific targeted audiences (LAL, Prospecting, RT) to create a 71% ROI through email marketing and customer lists -Lifted AOV by placing specifically featuring targeted products in email campaigns tailored to distinct customer segments: past purchasers, non-purchasers, and those considering a purchase, thereby influencing buying decisions -Managed and created marketing budgets totaling $1.7M monthly spend -Guided media teams in creating store specific Ad Sets optimizing for traffic which elevated CTR by 62% -Overhauled the social media marketing strategy for 15 new store openings across multiple DMA’s (California, Alabama, Kentucky) -Analyzed campaigns across multiple channels (FB/IG, PPC/Search, Radio, Display) to create weekly insight and optimization reporting to high key stakeholders -Interviewed, hired and coached junior media buyer teams on analyzing campaigns across multiple channels (Meta, PPC/Search, Radio, Display & OOH) to create weekly insight and optimization reporting to high key stakeholders for weekly client calls
R

Digital Marketing Manager / 5-Month Contract

Royal Medical CentersDec 2022 - May 2023 • 6 mos-Guided sales team in creating product specific ad sets optimizing for SEO traffic which elevated CTR by 90% in the first 44 days -Designed a UGC/Customer Lead Generation strategy that increased leads by 120% in my region by incorporating an ambassador program that paid current customers for every lead that converted -Performed competitor analysis, keyword research, and SERP analysis for inbound marketing blog efforts using Ahrefs to determine best practices and pivot direction for A/B testing -Allocated $1.5M Paid Search campaigns strategically across Google and Bing by understanding audience behavior; understanding target audience, determining where the audience spent most of their time and which channel drove the most conversions -Strategized media plan buildout which included managing multiple media teams, 3-prd party activations, & strict deadlines -Managed day to day digital analysis on campaign effectiveness and provided actionable results to CEO by weekly Zoom calls
H

Dual Property Digital Marketing Coordinator

HiltonJan 2017 - Mar 2020 • 3 yrs 3 mos-Managed, engaged and grew follower count by 103% using various social media tools and tactics like Sprout Social and Buffer, creating giveaways, discount codes driving brand engagement -Oversaw ad trafficking to outside agency for promotional material for hotel events and group sales targeting -Maintained and edited web presence across both properties optimizing for increased website traffic (eg, bookings) -Amplified brand website performance, resulting in a 44% increase MoM in conversion rates by refining SEO tactics to secure and maintain high search engine rankings -Elevated hotel rankings (from 12th and 15th to 3rd and 4th) on third-party review platforms through the establishment of a structured “5-star” review initiative which prompted guests to highlight their experience by mentioning front desk personnel for recognition

Education

University of Colorado Boulder

Bachelor's Degree, Business MarketingAug 2011 - Jun 2014

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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