Damiene Cain

Content Marketing Manager • Growth Marketing Manager • Social Media Marketing Specialist • Los Angeles, CA, US • Open to relocation

Paid Ads

Marketing Strategy

Digital Advertising

Emails

E-Commerce

Google Search Ads

Advertising

HubSpot

Salesforce

Growth Marketing

Google Analyics

SEO

Available for hire fromNegotiable

Contracts

Full-Time Roles

Growth Marketing Specialist | 9+ Years Exp. | 5x Growth for SMBs

Hey! I'm Damiene - Orange County's #1 Growth Marketing Strategist. I transform complex data into winning growth strategies, having scaled multiple brands to 8-figure success. With over 9 years in the industry, I've mastered Meta, Google, YouTube, X, and LinkedIn campaigns that deliver global results. I've driven success through: -$10M+ annual ad spend optimization -Global market campaign launches -Full-funnel strategy development -High-quality content that converts I don't create campaigns - I architect revenue engines that multiply marketing spend into profit. Currently orchestrating $10M/yr in optimized ad spend. Let's get to work!

Projects

Digital Rebrand | Omni-Channel Strategy | $10M Marketing Budget

I led the digital rebranding of San Manuel Casino to Yaamava' Resort & Casino, implementing a high-impact omni-channel strategy that elevated the brand's online presence and engagement. Managing a $10M marketing budget, I spearheaded social media growth from the ground up, amassing over 100,000 followers through consistent, data-driven content. My strategy also supported large-scale hiring initiatives, attracting over 6,000 team members online. This project highlights my ability to drive brand awareness, engage vast audiences, and sustain a high-caliber "always-on" CRM approach.See More

Omni Retail | Athlete Marketing | CPG

For The Good Feet Store’s franchise marketing, I led an omni-channel retail strategy, driving brand visibility and consumer education alongside retired NFL star Michael Robinson. With a hefty $3M monthly budget, I optimized Facebook and Instagram ads, launched targeted blogs, spearheaded Google/Bing ads and improved conversion rates across 13 locations, achieving a 3.7% increase in ROAS. I also boosted lead quality by 121% through SEO and A/B testing, increased email subscribers by 212% YoY, and led segmentation campaigns that raised AOV by 24%, strengthening customer engagement and franchise growth.See More

$100K IN A DAY

My client, a premium e-commerce store, saw massive growth in one day with a total of $100K in sales. Using open targeting, I launched multiple creatives to test audience engagement, scaling successful ads and cutting those that underperformed. Through budget adjustments based on real-time data, we maximized profitability without wasting ad spend. See More

Facebook Ads | High ROAS 3.6%

With a daily budget of $6,000, I hit a massive return on ad spend (ROAS) — 3.53x and 3.72x, respectively. Total purchases came in at 4,075, generating a huge conversion value of $1,189,764.06. This isn't just "getting by"; it’s scaling up in real time. When you’re pulling in ROAS like 3.6x on this scale, you're not just running ads – you're making the ad spend work overtime.See More

Work History

Growth Marketing Strategist

VITRO, Creative Advertising AgencyCurrent Clients - * The Good Feet Store, America’s Arch Support Company * Yaamava Resort and Casino at San Manuel * TOYO Tires, The Official Tire Sponsor for UFC * MISS CALIFORNIA USA Organization + MORE Key Accomplishments: -Managed and optimized a $10M monthly marketing budget across digital channels, including Paid Search and Paid Social, increasing lead quality and ROAS by 3.7% -Collaborated on comprehensive platform strategies and SEO initiatives, driving targeted traffic online/in-store while enhancing brand visibility -Led conversion rate optimization efforts across digital platforms, improving lead capture and customer journey by 60% in 30 days through A/B testing and data-driven storytelling -Developed and executed 75+ lead generation campaigns, increasing qualified health leads by 121% through targeted paid search and social strategies, contributing to improved lead-to-customer conversion rates -Hired, trained, and mentored junior media buyers, increasing team efficiency and improving weekly reporting accuracy for stakeholders -Grew email subscribers by 212% YoY through opt-in pop-ups and segmented email flows, leveraging Salesforce + WordPress for optimized messaging and A/B testing -Implemented customer email segmentation strategies, increasing Average Order Value (AOV) by 24% through targeted campaigns to past purchasers and non-purchasers -Collaborated with design & creative teams to create compelling creatives for various web properties and social ad campaigns to generate leads -Maintained an agile and iterative approach to identify and leverage new growth opportunities, contributing to the overall success of marketing initiatives for both client and agency

Director of Social Media + Marketing

College Football DawgsContract EmployeeJan 2024 - Aug 2024 • 8 mos-Designed and implemented various social media strategies that align with CFB Dawgs’ goals, driving a 88% increase in online engagement within the first quarter -Secured 5 high-value sponsorships to anchor brand awareness and monetize digital content across multiple media and social platforms, resulting in a 73% rev. growth from partnerships - Collaborated closely with marketing, sales, and stakeholders to champion brand consistency across all platforms, contributing to a unified customer viewer experience. -Managed and optimized social media accounts’ design, introducing a fresh aesthetic that increased follower growth by 213% across key platforms (X & Meta) -Actively engaged with the community by responding to messages, monitoring reviews, and implementing feedback loops to improve audience satisfaction

Digital Marketing Manager / 5-Month Contract

Royal Medical CentersDec 2022 - May 2023 • 6 mos-Guided sales team in creating product specific ad sets optimizing for SEO traffic which elevated CTR by 90% in the first 44 days -Designed a UGC/Customer Lead Generation strategy that increased leads by 120% in my region by incorporating an ambassador program that paid current customers for every lead that converted -Performed competitor analysis, keyword research, and SERP analysis for inbound marketing blog efforts using Ahrefs to determine best practices and pivot direction for A/B testing -Allocated $1.5M Paid Search campaigns strategically across Google and Bing by understanding audience behavior; understanding target audience, determining where the audience spent most of their time and which channel drove the most conversions -Strategized media plan buildout which included managing multiple media teams, 3-prd party activations, & strict deadlines -Managed day to day digital analysis on campaign effectiveness and provided actionable results to CEO by weekly Zoom calls

Dual Property Digital Marketing Coordinator

HiltonJan 2017 - Mar 2020 • 3 yrs 3 mos-Managed, engaged and grew follower count by 103% using various social media tools and tactics like Sprout Social and Buffer, creating giveaways, discount codes driving brand engagement -Oversaw ad trafficking to outside agency for promotional material for hotel events and group sales targeting -Maintained and edited web presence across both properties optimizing for increased website traffic (eg, bookings) -Amplified brand website performance, resulting in a 44% increase MoM in conversion rates by refining SEO tactics to secure and maintain high search engine rankings -Elevated hotel rankings (from 12th and 15th to 3rd and 4th) on third-party review platforms through the establishment of a structured “5-star” review initiative which prompted guests to highlight their experience by mentioning front desk personnel for recognition

Education

University of Colorado Boulder

Bachelor's Degree, Business MarketingAug 2011 - Jun 2014

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call