Jacob Chavez

Google Analyics

Google Search Ads

Marketing Analytics

Available for hire fromNegotiable

Contracts

Full-Time Roles

Growth Marketing Manager with early-stage Venture Backed Startup Experience.

I'm a passionate and analytical growth marketing manager with 3 years of experience. I've got 2.5 years at venture backed seed stage startups managing growth channels. The channels I manage have generated over $8 million in revenue over the past 2.5 years. I specialize in paid social, paid search and CRO with experience in other channels; Google display, Tiktok, Paid email and more.

Projects

Growth Marketing Manager

Initially tasked with transitioning the entire advertising budget inhouse, $150k the month the agency was severed.Our biggest growth channels were Paid Social and Paid Search. Marketing channels I ran directly generated over 4.5 Million in topline in 2021 within contribution margin target. Shine ceased operations due to a failed funding round. ● Managed multiple channels strategically for a blended ROAS target of 2.05 for which I held accountability ● Architected an ongoing customer interview process to inform optimizations for creative and landing pages ● Trained new staff to take over channel, margin and ROI reporting duties and built video-guides/(SOP)sSee More

Work History

Growth Marketing Manager

Sequencing.comExceeded 2022 Growth targets with 117.5% year over year increase in revenue.

Growth Marketing Manager

Shine Bathroom TechnologiesJan 2021 - Dec 2021 • 1 yr●Total revenue from 3 to 8 million in under a year with paid media with positive contribution margin ●Responsible for day to day optimization and improvements across all paid marketing channels, Facebook Ads, Google Search, Google Display, Paid Email to hit blended ROAS KPI's daily ●Responsible for proving and scaling new marketing channels, Pinterest Ads, Bing, Outbrain. ●Responsible for turning customer and ad insights into creative for deployment on marketing channels. ●Responsible for building landing pages and funnels, A/B tested for specific customers profiles ●Responsible for daily reporting on ROAS and net margin generated from all advertising channels ●Responsible for cross channel attribution to inform capital allocation between channels

Owner-Operator

J Chavez AssociatesOwner-Operator, J. Chavez Consulting November 2020-Present: Strategic growth services to client businesses across multiple verticals. Providing operational capabilities along with targeted advertising to help businesses scale profitably and sustainably. ● Scaled a medical ketamine clinic company from 1 to 3 locations and counting. Providing advertising and strategic consulting services ● Ran digital advertising product launch for Canadian direct to consumer chocolate company ● Providing product strategic guidance for an in development marketing SaaS tool

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