Daniel Lu

UI/UX Design

Figma

Product Strategy

Wireframing

Adobe Creative Suite

Design Systems

Design Research

User Flows

UX Strategy

Prototyping

Available for hire fromNegotiable

Contracts

Design Leader | Founder | Brand Strategist

I provide design leadership for startups and brands. My tenure as Director of Design and Brand at Dottid from 2020 to 2023 saw me lead product design and brand strategy, mentor teams, and implement a comprehensive SaaS product. At CrateBind, I restructured the Design Team and directed high-priority accounts. My expertise spans product design, brand strategy, and team leadership.

Work History

Founder, Head of Design

Studio LuDesign leadership for startups and brands

Director of Design and Brand, Design Lead

DottidApr 2020 - Oct 2023 • 3 yrs 7 mos- Led product design and brand strategy in senior leadership for Proptech startup - Hired, directed and mentored both Product Design and Marketing Teams - Roadmapped, designed and implemented the entire SaaS product through 3+ iterations - Directed all marketing activations, events, conferences and campaigns - Wrote, produced and implemented all social media content, campaigns and ads - Spearheaded diversity initiatives across company - Directed, created and implemented company rebrand - Wrote, created and distributed Series-A Investor decks and collateral - Collaborated closely with Sales, CS, Product and Engineering departments to foster cohesion - Owned and managed external PR, marketing, brand and events teams - Built, led and implemented new Design System across product and engineering teams

Senior Brand & Product Designer

CrateBindAug 2021 - Dec 2021 • 5 mos- Led and strategized Design Team restructure: Transitioned scrum model to a hybrid UX/UI split to reduce redundancies with content team and speed up deliverables - Directed and spearheaded multiple high-priority accounts - Led, mentored and trained new Design Team - Collaborated closely with engineering teams and leadership - Owned and directed end-to-end brand and UI/UX for large brands and clients like Dude Perfect

Education

The University of Texas at Dallas

Bachelor of Arts - BA, Arts and Technology (Formerly Neuroscience)2005 - 2010

The University of Texas at Dallas

Bachelor of Arts - BA, Arts and Technology2005 - 2010

The University of Texas at Dallas

Bachelor of Arts (B.A.), Art & Technology2005 - 2010

The University of Texas at Dallas

Bachelor of Arts (B.A.), Art & Technology2005 - 2010

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!