Top talent is on Pangea

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Sarah Page

Product Designer • UI Designer • UX Designer • Madison, WI, US
Design Systems
Design Strategy
Agile Project Management
UX research
Product Design
User Research
User-Centered Design
User Interface Design
Wireframing
Adobe Creative Suite
UI/UX Design
Graphic Design
Design
Prototyping
Figma
Available for hire fromNegotiable
Full-Time Roles
Contracts
Product + Visual Design Leader
Spirited and meticulous Product Designer with 8 years of experience crafting pixel-perfect interfaces and intuitive customer journeys. Drawing from 20 years of multi-disciplinary creative work, I infuse every project with a blend of entrepreneurial thinking, compelling storytelling, and functional design.

Work History

J

Founding Product Designer

Jinder.aiContract EmployeeFeb 2024 - Present • 8 mosPioneer ideation, UI/UX concept development, and 0-1 design execution to build a minimum viable product (planned Q42024 launch). Partner with co-founder and engineers to define beta product vision and strategy, aligning design initiatives with business objectives. Create low-fidelity wireframes, high-fidelity designs, and interactive prototypes that effectively communicate design solutions and validate product usability. Establish and maintain a design system of components and patterns to ensure consistency and scalability across the platform. Crafted a compelling landing page highlighting product value propositions to gauge consumer interest and collect pre-launch leads.
U

Design Lead

University Marketing, UW–MadisonContract EmployeeFeb 2023 - Present • 1 yr 8 mosAdvance the institution’s brand through art direction, UI/UX recommendations, and the execution of visually impactful deliverables. Participate on the project team responsible for refreshing UW–Madison’s web aesthetic by conducting research, planning, UI/UX design, testing, iteration, implementation, and rollout of an updated UW WordPress theme and flexible digital design system used by 6500+ campus units. Pitched concept and executed creative vision for a campus-wide 175th anniversary event which attracted over 10,000 in-person attendees.
S

Founder & Principal Designer

SMP StudiosFreelancerFeb 2008 - Present • 16 yrs 8 mosOverhauled the e-commerce store and digital presence of a Manhattan-based company, driving a 153% sales increase and generating over $45K in revenue within the first month of launch. Enabled a Midwest barbeque sauce company to grow from a local farmer’s market to operating a $2.25M/year restaurant, e-commerce store, and having products in 115+ retail locations through brand creation, menu and packaging design, merchandise creation, etc. Conceptualized and designed the UI/UX functionality for a southern Nevada water district's public-facing billing portal. Developed the brand, package design suite, and e-commerce store for a third-wave coffee roaster which experienced growth of 60 new monthly coffee subscription customers in its first month. Manage all business operations and relationships with up to 15 contractors (designers, developers, copywriters).
L

Head of Brand and Design

LAUNCHctrl (ceased operations)Contract EmployeeJan 2023 - Feb 2024 • 1 yr 2 mosDetermined product roadmap with founders and drove the end-to-end design process—from low-fidelity ideation, user flows, and wireframes to high-fidelity prototypes, interface and interaction design. Implemented a design system to foster consistency and efficiency throughout product design and development processes. Worked directly with front- and back-end developers to ensure the successful implementation of designs, providing clear specifications and feedback during the development process.
E

Creative Director

EcoCartFull-time EmployeeOct 2022 - Dec 2023 • 1 yr 3 mosCrafted merchant pitch decks for enterprise-level brands, generating opportunities worth over $5 million in ARR. Refreshed monthly email newsletter layout, structure, and content organization which resulted in a 54% click rate increase. Optimized the user experience of key website pages by leveraging customer interviews, HotJar sessions, and analytics resulting in reduced bounce rates and a 30% increase in lead conversion.
I

UI/UX Design Lead

in-HouseContract EmployeeJul 2022 - Jan 2023 • 7 mosInspired the delivery of user-centered design solutions through rollout of an atomic design system, ensuring all asynchronously working team members could easily follow established standards. Conducted an in-depth responsive design study to coordinate device breakpoints with front-end developers.
S

Creative Director, Media Solutions

School of Medicine and Public Health, UW–MadisonFull-time EmployeeFeb 2020 - Sep 2023 • 3 yrs 8 mosRebounded financial revenue after a pandemic-altered 40% loss by diversifying external client base and alternative project approaches. Achieved a 96% client satisfaction rating while strategically leading the team to complete approximately 1200 client projects per year. Fostered relationships with executive-level stakeholders while providing department advocacy and astute project management skills. Developed unit strategy, identified process improvement opportunities, and activated on learnings while evaluating new technologies, program requirements, and service impacts through a financially-focused lens.
C

Senior Graphic Designer

College of Engineering, UW–MadisonFull-time EmployeeSep 2017 - Feb 2020 • 2 yrs 6 mosCreated top-notch design print and digital media in support of the college’s strategic integrated initiatives through timely product production, excellent communication, and continued stakeholder collaboration. Developed a comprehensive brand standards guide for the college and led workshops for communicators throughout the 8 departments.
D

Visual Designer

DEMCO, Inc.Full-time EmployeeJun 2010 - Sep 2011 • 1 yr 4 mosProvided strategic planning and execution of multi-channel B2C marketing campaigns and presented creative concepts to executives. Skillfully designed print collateral, annual catalogs, seasonal mailers, digital landing pages, email campaigns while directing photo shoots, mentored 5 fellow designers and 3 production artists.
S

UX Designer

StudyBlue (acquired by Chegg)Contract Employee2009 - 2010 • 1 yrsDesigned compelling interactions and interface elements, enabling users to create and share study materials, organize class materials, and access user-generated content. Organized and conducted quarterly focus group testing to identify areas for UI/UX improvement and implement design changes that resulted in increased user retention.
G

Graphic Designer

Geary Company AdvertisingFull-time EmployeeMar 2006 - Feb 2008 • 2 yrsConsistently delivered high volumes of work from comp to layout to final artwork, adhering to strict brand standards, specifications, and timelines, ensuring client satisfaction at all touchpoints. Collaborated effectively with a team of 3-6 designers to develop and pitch innovative design concepts, securing buy-in and approval from executives and stakeholders.
S

Graphic Designer & Photographer

Scott Drake EnterprisesPart-time EmployeeJul 2005 - Mar 2006 • 9 mosDesigned a monthly newsletter and marketing materials, improving dealer communication and customer education through effective and visually appealing content. Photographed parts and efficiently managed the photo library database, resulting in enhanced internal team alignment and increased customer engagement.

Education

U

UX Design Institute

Associate's Degree, User Experience Design & ResearchDec 2023 - Jun 2024
L

Learn UX Design

Professional Certificate, User Experience Design
L

Learn UI Design

Professional Certificate, User Interface Design

University Of Nevada Las Vegas

Bachelor's Degree, Studio Art, Graphic Design Emphasis

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Product + Visual Design Leader
Spirited and meticulous Product Designer with 8 years of experience crafting pixel-perfect interfaces and intuitive customer journeys. Drawing from 20 years of multi-disciplinary creative work, I infuse every project with a blend of entrepreneurial thinking, compelling storytelling, and functional design.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top talent is on Pangea

You are viewing Sarah's profile as a guest. Book a free call with our team to discuss your options for hiring fractional workers on Pangea's industry-leading talent marketplace.

Sarah Page

Product Designer • UI Designer • UX Designer • Madison, WI, US
Design Systems
Design Strategy
Agile Project Management
UX research
Product Design
User Research
User-Centered Design
User Interface Design
Wireframing
Adobe Creative Suite
UI/UX Design
Graphic Design
Design
Prototyping
Figma
Available for hire fromNegotiable
Full-Time Roles
Contracts

Work History

J

Founding Product Designer

Jinder.aiContract EmployeeFeb 2024 - Present • 8 mosPioneer ideation, UI/UX concept development, and 0-1 design execution to build a minimum viable product (planned Q42024 launch). Partner with co-founder and engineers to define beta product vision and strategy, aligning design initiatives with business objectives. Create low-fidelity wireframes, high-fidelity designs, and interactive prototypes that effectively communicate design solutions and validate product usability. Establish and maintain a design system of components and patterns to ensure consistency and scalability across the platform. Crafted a compelling landing page highlighting product value propositions to gauge consumer interest and collect pre-launch leads.
U

Design Lead

University Marketing, UW–MadisonContract EmployeeFeb 2023 - Present • 1 yr 8 mosAdvance the institution’s brand through art direction, UI/UX recommendations, and the execution of visually impactful deliverables. Participate on the project team responsible for refreshing UW–Madison’s web aesthetic by conducting research, planning, UI/UX design, testing, iteration, implementation, and rollout of an updated UW WordPress theme and flexible digital design system used by 6500+ campus units. Pitched concept and executed creative vision for a campus-wide 175th anniversary event which attracted over 10,000 in-person attendees.
S

Founder & Principal Designer

SMP StudiosFreelancerFeb 2008 - Present • 16 yrs 8 mosOverhauled the e-commerce store and digital presence of a Manhattan-based company, driving a 153% sales increase and generating over $45K in revenue within the first month of launch. Enabled a Midwest barbeque sauce company to grow from a local farmer’s market to operating a $2.25M/year restaurant, e-commerce store, and having products in 115+ retail locations through brand creation, menu and packaging design, merchandise creation, etc. Conceptualized and designed the UI/UX functionality for a southern Nevada water district's public-facing billing portal. Developed the brand, package design suite, and e-commerce store for a third-wave coffee roaster which experienced growth of 60 new monthly coffee subscription customers in its first month. Manage all business operations and relationships with up to 15 contractors (designers, developers, copywriters).
L

Head of Brand and Design

LAUNCHctrl (ceased operations)Contract EmployeeJan 2023 - Feb 2024 • 1 yr 2 mosDetermined product roadmap with founders and drove the end-to-end design process—from low-fidelity ideation, user flows, and wireframes to high-fidelity prototypes, interface and interaction design. Implemented a design system to foster consistency and efficiency throughout product design and development processes. Worked directly with front- and back-end developers to ensure the successful implementation of designs, providing clear specifications and feedback during the development process.
E

Creative Director

EcoCartFull-time EmployeeOct 2022 - Dec 2023 • 1 yr 3 mosCrafted merchant pitch decks for enterprise-level brands, generating opportunities worth over $5 million in ARR. Refreshed monthly email newsletter layout, structure, and content organization which resulted in a 54% click rate increase. Optimized the user experience of key website pages by leveraging customer interviews, HotJar sessions, and analytics resulting in reduced bounce rates and a 30% increase in lead conversion.
I

UI/UX Design Lead

in-HouseContract EmployeeJul 2022 - Jan 2023 • 7 mosInspired the delivery of user-centered design solutions through rollout of an atomic design system, ensuring all asynchronously working team members could easily follow established standards. Conducted an in-depth responsive design study to coordinate device breakpoints with front-end developers.
S

Creative Director, Media Solutions

School of Medicine and Public Health, UW–MadisonFull-time EmployeeFeb 2020 - Sep 2023 • 3 yrs 8 mosRebounded financial revenue after a pandemic-altered 40% loss by diversifying external client base and alternative project approaches. Achieved a 96% client satisfaction rating while strategically leading the team to complete approximately 1200 client projects per year. Fostered relationships with executive-level stakeholders while providing department advocacy and astute project management skills. Developed unit strategy, identified process improvement opportunities, and activated on learnings while evaluating new technologies, program requirements, and service impacts through a financially-focused lens.
C

Senior Graphic Designer

College of Engineering, UW–MadisonFull-time EmployeeSep 2017 - Feb 2020 • 2 yrs 6 mosCreated top-notch design print and digital media in support of the college’s strategic integrated initiatives through timely product production, excellent communication, and continued stakeholder collaboration. Developed a comprehensive brand standards guide for the college and led workshops for communicators throughout the 8 departments.
D

Visual Designer

DEMCO, Inc.Full-time EmployeeJun 2010 - Sep 2011 • 1 yr 4 mosProvided strategic planning and execution of multi-channel B2C marketing campaigns and presented creative concepts to executives. Skillfully designed print collateral, annual catalogs, seasonal mailers, digital landing pages, email campaigns while directing photo shoots, mentored 5 fellow designers and 3 production artists.
S

UX Designer

StudyBlue (acquired by Chegg)Contract Employee2009 - 2010 • 1 yrsDesigned compelling interactions and interface elements, enabling users to create and share study materials, organize class materials, and access user-generated content. Organized and conducted quarterly focus group testing to identify areas for UI/UX improvement and implement design changes that resulted in increased user retention.
G

Graphic Designer

Geary Company AdvertisingFull-time EmployeeMar 2006 - Feb 2008 • 2 yrsConsistently delivered high volumes of work from comp to layout to final artwork, adhering to strict brand standards, specifications, and timelines, ensuring client satisfaction at all touchpoints. Collaborated effectively with a team of 3-6 designers to develop and pitch innovative design concepts, securing buy-in and approval from executives and stakeholders.
S

Graphic Designer & Photographer

Scott Drake EnterprisesPart-time EmployeeJul 2005 - Mar 2006 • 9 mosDesigned a monthly newsletter and marketing materials, improving dealer communication and customer education through effective and visually appealing content. Photographed parts and efficiently managed the photo library database, resulting in enhanced internal team alignment and increased customer engagement.

Education

U

UX Design Institute

Associate's Degree, User Experience Design & ResearchDec 2023 - Jun 2024
L

Learn UX Design

Professional Certificate, User Experience Design
L

Learn UI Design

Professional Certificate, User Interface Design

University Of Nevada Las Vegas

Bachelor's Degree, Studio Art, Graphic Design Emphasis

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
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