Top Talent like Daniel are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Daniel Mariano

Growth Marketing Manager • Growth Product Manager • Los Angeles, CA, US
E-Commerce
Operations Management
Backend Development
Front-End Development
Data Management
Data Analysis
A/B Testing
UI/UX Design
Advertising
Business Strategy
Business Operations
Growth Hacking
Growth Marketing
Growth
Available for hire fromNegotiable
Contracts
Growth Marketing Strategist | UX & CRO Expert
With a robust background in graphic design and marketing, I hold a Bachelor of Applied Science in Graphic Design and Marketing from California State University-San Bernardino and an Associate of Science in Business Marketing from Victor Valley College. My career at goPure has been marked by progressive leadership roles, beginning as a Conversion Rate Optimization Specialist and advancing to Director of Growth R&D. In my current role, I develop growth marketing strategies, identify market opportunities, and lead cross-functional teams to execute go-to-market plans. My expertise lies in crafting compelling product messaging, conducting market research, and executing multichannel marketing campaigns. I have a proven track record in user experience enhancement, conversion rate optimization, and data analysis. I am committed to driving product awareness and adoption through strategic marketing initiatives and have mentored design teams to achieve high standards in project execution.

Work History

G

Director of Growth R&D

goPureDeveloped comprehensive growth marketing strategies aligned with overall company objectives. Identified market opportunities, target audiences, and key differentiators to drive product awareness and adoption. Led the development and execution of go-to-market plans for new brand offer launches and enhancements. Collaborated closely with cross-functional teams to ensure alignment and timely execution. Crafted compelling product/offer messaging and positioning that resonates with target audiences. Planned and executed multichannel marketing campaigns to drive conversions and subscriptions. Conducted market research and competitive analysis to identify trends, customer needs, and opportunities. Worked closely with the Marketing team, in-house creative team, Product Development, Customer Support, and other key stakeholders to gather feedback, align messaging, and refine strategies based on market insights and customer feedback. Established metrics and KPIs to measure the effectiveness of growth marketing initiatives.
G

Director of CRO + UX

goPureOct 2023 - May 2024 • 8 mosWorked on user experience for direct response sales funnels, conversion rate optimization strategies, and data analysis with company/department directors and Leadership as a Managing Development & UX Designer. Handled day-to-day project management for the company’s customer/user experience funnels, which spanned across engineering and design teams. Planned and led initial data collection/research for upcoming projects. Led design team in wireframe and prototyping development, and high fidelity designs for upcoming experiments. Oversaw prototype delivery hand-offs to engineering teams along with quality management for pre-production launch. Performed on-site data analysis during post-launch to understand the progress & data associated with each project to aid in the development of future A/B testing strategies. Provided recommendations on analytical methodologies and strategies to be utilized for ad operations as well as branded retention and remarketing campaigns. Presented post-experiment data findings to project stakeholders and company leadership. Mentored other designers through design reviews and proactively provided feedback and answered questions.
G

Interim Director Dev + CRO

goPureSep 2022 - Oct 2023 • 1 yr 2 mosServed as Interim Director overseeing development and conversion rate optimization strategies. Collaborated with teams to enhance user experience and improve conversion rates.
G

Conversion Rate Optimization Manager

goPureFeb 2022 - Dec 2022 • 11 mosManaged conversion rate optimization projects, focusing on improving user engagement and conversion metrics.
G

Conversion Rate Optimization Specialist

goPureSep 2021 - Feb 2022 • 6 mosSpecialized in conversion rate optimization, analyzing data to enhance user experience and increase conversion rates.

Education

C

California State University-San Bernardino

Bachelor of Applied Science - BASc, Graphic Design and Marketing2012 - 2015
V

Victor Valley College

Associate of Science - AS, Business Marketing2010 - 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Growth Marketing Strategist | UX & CRO Expert
With a robust background in graphic design and marketing, I hold a Bachelor of Applied Science in Graphic Design and Marketing from California State University-San Bernardino and an Associate of Science in Business Marketing from Victor Valley College. My career at goPure has been marked by progressive leadership roles, beginning as a Conversion Rate Optimization Specialist and advancing to Director of Growth R&D. In my current role, I develop growth marketing strategies, identify market opportunities, and lead cross-functional teams to execute go-to-market plans. My expertise lies in crafting compelling product messaging, conducting market research, and executing multichannel marketing campaigns. I have a proven track record in user experience enhancement, conversion rate optimization, and data analysis. I am committed to driving product awareness and adoption through strategic marketing initiatives and have mentored design teams to achieve high standards in project execution.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Daniel are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Daniel Mariano

Growth Marketing Manager • Growth Product Manager • Los Angeles, CA, US
E-Commerce
Operations Management
Backend Development
Front-End Development
Data Management
Data Analysis
A/B Testing
UI/UX Design
Advertising
Business Strategy
Business Operations
Growth Hacking
Growth Marketing
Growth
Available for hire fromNegotiable
Contracts

Work History

G

Director of Growth R&D

goPureDeveloped comprehensive growth marketing strategies aligned with overall company objectives. Identified market opportunities, target audiences, and key differentiators to drive product awareness and adoption. Led the development and execution of go-to-market plans for new brand offer launches and enhancements. Collaborated closely with cross-functional teams to ensure alignment and timely execution. Crafted compelling product/offer messaging and positioning that resonates with target audiences. Planned and executed multichannel marketing campaigns to drive conversions and subscriptions. Conducted market research and competitive analysis to identify trends, customer needs, and opportunities. Worked closely with the Marketing team, in-house creative team, Product Development, Customer Support, and other key stakeholders to gather feedback, align messaging, and refine strategies based on market insights and customer feedback. Established metrics and KPIs to measure the effectiveness of growth marketing initiatives.
G

Director of CRO + UX

goPureOct 2023 - May 2024 • 8 mosWorked on user experience for direct response sales funnels, conversion rate optimization strategies, and data analysis with company/department directors and Leadership as a Managing Development & UX Designer. Handled day-to-day project management for the company’s customer/user experience funnels, which spanned across engineering and design teams. Planned and led initial data collection/research for upcoming projects. Led design team in wireframe and prototyping development, and high fidelity designs for upcoming experiments. Oversaw prototype delivery hand-offs to engineering teams along with quality management for pre-production launch. Performed on-site data analysis during post-launch to understand the progress & data associated with each project to aid in the development of future A/B testing strategies. Provided recommendations on analytical methodologies and strategies to be utilized for ad operations as well as branded retention and remarketing campaigns. Presented post-experiment data findings to project stakeholders and company leadership. Mentored other designers through design reviews and proactively provided feedback and answered questions.
G

Interim Director Dev + CRO

goPureSep 2022 - Oct 2023 • 1 yr 2 mosServed as Interim Director overseeing development and conversion rate optimization strategies. Collaborated with teams to enhance user experience and improve conversion rates.
G

Conversion Rate Optimization Manager

goPureFeb 2022 - Dec 2022 • 11 mosManaged conversion rate optimization projects, focusing on improving user engagement and conversion metrics.
G

Conversion Rate Optimization Specialist

goPureSep 2021 - Feb 2022 • 6 mosSpecialized in conversion rate optimization, analyzing data to enhance user experience and increase conversion rates.

Education

C

California State University-San Bernardino

Bachelor of Applied Science - BASc, Graphic Design and Marketing2012 - 2015
V

Victor Valley College

Associate of Science - AS, Business Marketing2010 - 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.