Daniela Jimenez

I’m a designer who’s all about creating intuitive, user-friendly experiences across UX/UI, brand, app and web design. I love diving into projects that blend creativity with functionality, making sure each design truly connects with people. My background spans a mix of hands-on work and diverse projects, so I know how to bring ideas to life in a way that feels both impactful and visually engaging. I am driven by curiosity and empathy, I’m here to solve design challenges and create experiences that make a difference. When I am not designing, I am: 🍽 Exploring places to eat 🍸 Making delicious cocktails 💪 Working out 🐶 Being a doggy mom 🎨 Looking for artsy activities 🎸 Listening to music and going to concerts

Projects

Crafting an app that protects funds.

Small businesses often struggle with inefficient and outdated transaction systems, leading to lost and customer frustration. MidPay aimed to simplify the payment process, enhance the user experience, and increase business efficiency. I developed an intuitive app that facilitates quick and secure transactions, offers a way to make safer online transactions that guarantees your money is kept safe. See More

Work History

UX Designer

International Child Art FoundationFreelancerAs a UX Designer, contributed to the design and user experience of the foundation's digital platforms, ensuring accessibility and engagement for a diverse audience.

Lead Product Designer

MidPayFreelancerLead user-centered design efforts for MidPay's payment platform. Collaborate closely with engineers, and stakeholders to understand requirements and align design solutions with business goals for startup. Expertly drove UI/UX design, employing design principles and user testing to optimize usability and aesthetics.

Medical Assistant

Planned Parenthood Federation of AmericaMar 2018 - Dec 2023 • 5 yrs 10 mosAs a Medical Assistant, provided clinical and administrative support, ensuring efficient operation of healthcare services and delivering compassionate care to patients.

UI/UX Designer

Lunchbox (Volunteer Designlab Project)Sep 2022 - Dec 2022 • 4 mosDesigned an end-to-end food delivery app that will increase college users. Incorporated user research and user testing findings to design different screens that follow user flows.

UI/UX Designer

Metro Home ImprovementFreelancerJun 2022 - Sep 2022 • 4 mosHired to redesign their website to be more user-friendly and encourage users to reach out to their business. The goal was to create a user-friendly website that will drive more customers to get service estimates.

Education

Designlab

UI/UX Design Specialization2021 - 2022

Rutgers University

Bachelors, Public Health

Bergen Community College

Associates Degree, Natural Science and Mathematics

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