Daniela Medina

I’m a creative storyteller and designer who loves building brands—whether it’s a vibrant startup finding its voice or a corporate giant looking to shake things up. With a knack for blending strategy, design, and creativity, I craft experiences that connect and engage. Call me flexible; I thrive in any environment where ideas flow and stories matter.

Projects

dockaboat.app

dockaboat.app is a dock rental platform designed to connect boaters with dock owners seamlessly. The brand identity was built to reflect the spirit of adventure and the ease of accessibility that defines the boating lifestyle, with a clean and modern aesthetic that resonates with its audience. The branding and product UI design focused on creating an intuitive and visually appealing experience. The app’s user interface and the WordPress-based front-end web design were crafted to ensure seamless navigation and functionality, making it effortless for users to book docks or list their spaces. Social media played a key role in building awareness and engagement. The content strategy and execution emphasized storytelling and dynamic visuals to connect with the boating community, positioning dockaboat.app as a trusted and innovative platform in the space. The result is a cohesive, user-focused brand that captures the freedom and simplicity of dock rentals, making dockaboat.app a standout solution for boaters everywhereSee More

NFT Branding + Illustrations + Web Design + Backend Development for Wall Street Wolves

Wall Street Wolves was all about creating a brand that exudes confidence, exclusivity, and a little bit of edge—perfect for an NFT collection aimed at shaking up the digital art world. The brand identity was designed to stand out, with a bold logo, sharp typography, and sleek color schemes that demand attention while feeling polished and cohesive. The NFT illustrations were where the real magic happened. Each base design was crafted with precision, with unique traits and custom 1x1 pieces that made every NFT feel like a work of art. Beyond the visuals, we built a fully custom React-based web interface and NFT dashboard to give users a seamless and immersive experience—because in the NFT world, functionality matters just as much as the art. On the digital side, we developed a strategy for Instagram, Facebook, and Twitter that tapped into the community-driven nature of NFTs, combining striking visuals with messaging that connected directly with collectors. Wall Street Wolves wasn’t just another NFT drop—it was a fully realized brand that turned heads and made an impact in a crowded space.See More

HBO Max Social Campaign for Nordic + Spain

This social campaign for HBO Max (now MAX) was designed to engage European audiences by showcasing the platform’s diverse content library through a relatable and emotionally driven concept. The campaign highlighted the universal themes that connect fans to their favorite shows and characters. The creative solution centered around the tagline “The [X] You Love,” with tailored content categories such as: 👩🏽‍❤️‍👨🏾 The Siblings You Love 🐉 The Dragons You Love 🦹🏼‍♂️ The Adventures You Love 🗡 The Northmen You Love 🥊 The Fighters You Love ⚡️ The Rivalries You Love Each theme was brought to life through bold and visually striking social content, pairing eye-catching design with concise, impactful copy. The campaign leveraged iconic imagery and storytelling to resonate with fans across genres, ensuring broad appeal while staying true to HBO Max’s premium brand identity. The result was an engaging social strategy that not only celebrated the platform’s content but also strengthened its emotional connection with audiences, reinforcing HBO Max as the ultimate destination for entertainment in Europe.See More

Vaginesse Branding + Packaging + Web (Shopify) + Social Strategy

Vaginesse redefines intimate care with a bold and empowering approach. The brand identity was designed to strike the perfect balance between sophistication and approachability, creating a visual language that feels modern and unapologetically authentic. The branding, packaging, and product design showcase clean typography, empowering colors, and thoughtful details that make the products stand out both on shelves and online. The Shopify-based website was developed to provide a seamless and intuitive shopping experience, focusing on accessibility and empowerment. The social media strategy spanned Instagram, Facebook, Pinterest, and TikTok, fostering a vibrant community through educational, humorous, and visually stunning content. By encouraging open and honest conversations, Vaginesse built strong connections with its audience and redefined the way women engage with intimate care. The result is a cohesive and impactful brand that challenges taboos and empowers women to feel confident and cared for.See More

Sttelli Home Web (Shopify Design + Social Strategy)

Sttelli is a lifestyle brand focused on elevating everyday living through stylish and functional home essentials. The project centered on creating a cohesive and polished digital presence that highlights the brand’s modern yet accessible aesthetic. The social branding strategy established a consistent and engaging visual identity across platforms, reflecting Sttelli’s commitment to quality and style. The Shopify-based web design and development were crafted to provide a seamless shopping experience, combining sleek design with user-friendly functionality to showcase the product range effectively. Content strategy and paid media campaigns on Instagram, Pinterest, and Google focused on driving brand awareness and conversions. Through a mix of visually captivating ads and targeted messaging, the campaigns connected with the audience’s desire for both style and practicality in their home essentials. The result is a well-rounded digital presence that positions Sttelli as a go-to brand for home essentials, merging style, functionality, and convenience in one cohesive experience.See More

Warma Brand Identity

Warma’s brand identity was created to capture the vibrant flavors and lively vibe of a modern shawarma spot. The goal was to blend tradition with a fresh, contemporary twist, making the brand feel approachable and exciting for everyone. The visuals are bold and warm, with colors inspired by the spices and textures of shawarma. Clean, modern typography and a playful logo bring a fresh energy while keeping things grounded in authenticity. From the packaging to menus and even digital platforms, every part of Warma’s branding comes together to create a fun, memorable experience. It’s a look and feel that celebrates great food, good vibes, and the artistry behind every shawarma.See More

The Odor Buster Brand Identity

The Odor Buster’s brand identity was designed to stand out in the cannabis industry, specifically targeting growhouses looking for effective odor-eliminating solutions. The goal was to create a bold, clean, and approachable look that resonated with this niche audience while highlighting the product’s effectiveness. The branding features sharp, modern typography paired with fresh, vibrant colors to evoke a sense of cleanliness and innovation. Playful design elements and bold visuals make the brand memorable, while maintaining a professional edge that appeals to industry professionals. From product packaging to digital assets, every part of The Odor Buster’s branding was crafted to communicate its purpose clearly while adding a modern, relatable twist to an often-overlooked problem in the cannabis space. The result? A brand that’s both functional and fun, leaving a lasting impression—just not an odor!See More

15 Rios Coffee Brand Identity + Packaging

15 Rios Coffee’s brand identity was designed to honor the rich heritage and artisanal craftsmanship behind their coffee while maintaining a modern and approachable aesthetic. The goal was to reflect their dedication to sustainability and quality, as well as the story of the 15 rivers that nurture their coffee farms. The branding features earthy tones and organic textures inspired by the natural landscapes where the coffee is sourced. Paired with clean, contemporary typography, the design strikes a balance between tradition and modernity, emphasizing both authenticity and sophistication. From thoughtfully designed packaging to cohesive digital assets, every detail of the brand was crafted to showcase their commitment to exceptional coffee and ethical practices. The result is an identity that connects deeply with coffee lovers while celebrating the unique story of 15 Rios.See More

Work History

Co-Founder / Investor

dockaboat.appJan 2023 - Dec 2024 • 2 yrsdockaboat is a mobile application designed to connect dock owners with boat owners in need of docking space.

Co-Founder

The Stalker CreativesFull-time EmployeeOct 2017 - Dec 2024 • 7 yrs 3 mosWe are brutal in our craftsmanship and believe in an interactive collaborative approach. We immerse in your world, therefore creating made-to-order results. We challenge ourselves so our clients can achieve the extraordinary.

Creative Content Manager

Chaban WellnessFull-time EmployeeApr 2017 - Jan 2018 • 10 mosAs a Creative Content Manager, likely responsible for developing and managing content strategies, overseeing content creation, and ensuring brand consistency.

Social Media Strategist

NewlinkFull-time EmployeeMay 2015 - Apr 2017 • 2 yrsNewlink is an award-winning, international consulting firm headquartered in Miami, with company-owned offices in New York and Latin America.

President

ReDcore LLCSep 2014 - Feb 2016 • 1 yr 6 mosRe-Dcore is a creative brand covering the depths of the design spectrum. From interior decor consulting, branding, photography, social media design management, event planning and staffing, you name it, we'll make it happen. We love dogs, yoga, music and theater. We create a healthy environment for creative collaboration right here in the heart of Miami.

Education

Miami Ad School

Social Media Boot Camp Course, Social Media2015

Florida Atlantic University

Bachelor of Fine Arts (B.F.A.), Graphic Design2007 - 2011

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Creative storyteller building brands through engaging content for social!

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Daniela Medina

Creative & Brand Strategist • Social Media Marketing Specialist • Content Marketing Manager • Miami, FL, US

Promotional Marketing

LinkedIn Ads

YouTube

Google Analyics

Google Ads

Slack

Asana

TikTok

Instagram Reels

Instagram Ads

Instagram

Facebook Ads

Facebook

Shopify

Blog Marketing

Creative Marketing

Creative Strategy

Creative Direction

Content Creation

Pitch Decks

Presentation Design

Squarespace

Figma

Adobe Creative Suite

Graphic Design

Design

Available for hire fromNegotiable

Contracts