Top Talent like Daniella are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.
Recently Active

Daniella Mulcahy

Social Media Marketing Specialist
Chicago, IL, US
Social Media
Social Media Analytics
Social Media Communications
Social Media Management
Social Media Marketing
Social Ad Campaigns
Facebook
Facebook Ads
Facebook Business Pages
Instagram
Instagram Ads
Instagram Reels
LinkedIn
LinkedIn Ads
Twitter
YouTube
YouTube Analytics
YouTube Channel Production Management
Available for hire fromNegotiable
Contracts
Award-Winning and Published Global Social Media Marketing Strategist
I am an award-winning, published global social media marketing strategist with B2B, B2C, agency, and in-house social media experience in commercial real estate, education, employment, events, finance, healthcare, hospitality, manufacturing, nonprofit, publishing, recruiting, retail, telecommunications, and wellness. I believe that data, transparency, knowledge-sharing, empathy, and patience are key to being a good social media strategist. Data guides strategy. Transparency establishes credibility. Knowledge-sharing builds trust. Empathy fosters relationships, and patience garners results. I don’t believe in a one-size-fits-all approach to social media, and I don’t believe it should be managed in a bubble. Every business has unique needs, and its social media strategy should reflect those needs. Whether it’s paid, earned, owned, or a combination of all three, I will assess your organization’s needs and create a strategy that complements your other digital marketing efforts and helps you achieve your goals using an omnichannel approach. Social media isn’t new, but it is constantly evolving. That’s why I established strategic relationships with key personnel at the major social networks and related digital tool and service providers, so I can learn, test, and provide feedback about platform developments. These relationships have benefited my clients by being the first to use new features, often resulting in increased brand awareness and new leads and/or customers. If you’re looking for a seasoned professional who can help you identify and address your social media needs in a compliant and ethical manner, contact me to learn how I can help.

Projects

The diaTribe Foundation

I provided owned, earned, and paid social media support for The diaTribe Foundation's Learn program, which included an audit, strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management. My efforts resulted in a 5% increase in its social media audience, an average post engagement rate of 67%, and an average of 8,500 articles read per month.See More

Work History

M

Strategic Consultant, Social Media Marketing

Mulcahy Social Media MarketingFreelancerMarisa Murillo (June 2024 – Present)  provide owned and earned social media support for Marisa Murillo's personal LinkedIn account, which includes an audit, a strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 19% increase in social media audience and 40% increase in post engagement All About Therapy, PLLC (December 2025 – May 2026)  provided owned, earned and paid social media support for All About Therapy’s accounts, which includes an audit, a strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 10% increase in followers, 3,079% increase in impressions, and 1,689% increase in engagement Dan Truman Music (October 2025 – November 2025)  provide owned and earned social media support for Dan Truman's personal YouTube account, which includes an audit, a strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 61% increase in impressions and 10% increase in engagement The diaTribe Foundation (February 2025 – July 2025)  provided owned, earned, and paid social media support for The diaTribe Foundation's Learn program, which included an audit, strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 5% increase in social media audience, average post engagement rate of 67%, and average of 8,500 articles read per month
R

Senior Director, Digital Communications and Analytics

Robert F. Kennedy Human RightsContract EmployeeJul 2022 - Jan 2023 • 7 mos social media  increased audience by 9%, impressions per post by 45% and engagement per post by 75%  partnered with programs to produce live virtual events hosted simultaneously across Facebook, LinkedIn, Twitter, YouTube and rfkhumanrights.org via Vimeo, which secured approximately 693 attendees per event  developed newsletters for LinkedIn and Twitter that delivered content bi-monthly to more than 4,000 subscribers  increased email subscribers by 11%, open rate by 3% and click rate by 2% and cleaned database  increased website visits by 7%, total visitors by 12% and new visitors by 11%  developed quarterly digital performance reports, implemented data-privacy regulation-compliant ways to generate new subscribers and streamlined and reduced costs for tech stack
Y

Senior Manager, Social Media Strategy

YPOFull-time EmployeeJan 2019 - Jul 2022 • 3 yrs 7 mos increased organic social media audience from 107,049 to 301,813 (+182%)  secured YPO’s participation in beta programs with Meta, LinkedIn, Twitter, and Google  developed newsletters for LinkedIn and Twitter that deliver content bi-monthly to more than 85,000 subscribers  created a live show that airs monthly across Facebook, LinkedIn, Twitter and YouTube and receives approximately 5,000 views per episode  secured a substantial percentage of YPO’s new applicants/members via global and regional paid and organic social media campaigns  developed and implemented a social media strategy and social media advocacy program that included exclusive educational sessions with Facebook, LinkedIn, and Twitter  created global and regional social media guides and updated YPO’s social media policy
J

Manager, Social Communications and Digital Channel Strategy Scientific Publications

JAMA NetworkContract EmployeeJan 2018 - Jan 2019 • 1 yr 1 mo developed, implemented, and managed social media strategies, standards, campaigns, policies, programs, and teams for JN and its 13 international, peer-reviewed medical journals  managed, mentored, and vetted team members and external resources needed to execute initiatives  set up and co-led an internal leadership team that established social media best practices for JN and its parent company, American Medical Association (AMA)
M

Global Co-Lead, Social Media Center of Excellence and Social Media Manager, North America

Motorola Solutions, Inc.Full-time EmployeeJun 2015 - Dec 2017 • 2 yrs 7 mos co-led internal leadership team that established social media best practices for MSI’s global operations  developed global employee advocacy plan, global standards for MSI-owned social media accounts and global social media education library  established social media best practices globally and regionally  updated global social media policy and social media part of global crisis communication plan  developed, implemented, and managed social media strategy for MSI’s North America operations  surpassed plan goals annually and increased North America social media audiences by 310%  managed individuals and agencies secured to assist with social media projects  developed and presented training materials to key stakeholders for lead generation, customer service, amplification, awareness, and social media best practices
D

Strategic Consultant, Social Media and Marketing

Daniella PetingFreelancerMay 2013 - Jun 2015 • 2 yrs 2 mos hired by The Magnificent Mile® Association, Time Zone One, Tribune Media Services/435 Digital, mcgarrybowen, Aspen Marketing and General Growth Properties, Inc. for strategic social media and marketing consulting services  projects included building and managing teams, planning and facilitating nationally televised events, managing social media communities, creating and executing social media plans for national rebranding launches, facilitating social media contests and sweepstakes and creating and executing paid social media plans  grew social media communities by 358%
G

Assistant Marketing Manager, Water Tower Place

General Growth Management, Inc.Full-time EmployeeDec 2010 - May 2013 • 2 yrs 6 mos developed, implemented, and managed award-winning marketing programs (The Magnificent Mile Shopping Festival™ presented by MasterCard® at Water Tower Place) and social media campaigns (exceeded goals yearly and ranked 1 out of 126)  developed and managed project budgets and helped marketing manager realize property/company goals

Education

L

Loyola University Chicago

B.A., Advertising and Public Relations1998 - 2009
L

La Porte High School

Academic Honors Diploma, College Preparatory1988 - 1992

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Recently Active
Award-Winning and Published Global Social Media Marketing Strategist
I am an award-winning, published global social media marketing strategist with B2B, B2C, agency, and in-house social media experience in commercial real estate, education, employment, events, finance, healthcare, hospitality, manufacturing, nonprofit, publishing, recruiting, retail, telecommunications, and wellness. I believe that data, transparency, knowledge-sharing, empathy, and patience are key to being a good social media strategist. Data guides strategy. Transparency establishes credibility. Knowledge-sharing builds trust. Empathy fosters relationships, and patience garners results. I don’t believe in a one-size-fits-all approach to social media, and I don’t believe it should be managed in a bubble. Every business has unique needs, and its social media strategy should reflect those needs. Whether it’s paid, earned, owned, or a combination of all three, I will assess your organization’s needs and create a strategy that complements your other digital marketing efforts and helps you achieve your goals using an omnichannel approach. Social media isn’t new, but it is constantly evolving. That’s why I established strategic relationships with key personnel at the major social networks and related digital tool and service providers, so I can learn, test, and provide feedback about platform developments. These relationships have benefited my clients by being the first to use new features, often resulting in increased brand awareness and new leads and/or customers. If you’re looking for a seasoned professional who can help you identify and address your social media needs in a compliant and ethical manner, contact me to learn how I can help.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Daniella are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Daniella Mulcahy

Social Media Marketing Specialist
Chicago, IL, US
Social Media
Social Media Analytics
Social Media Communications
Social Media Management
Social Media Marketing
Social Ad Campaigns
Facebook
Facebook Ads
Facebook Business Pages
Instagram
Instagram Ads
Instagram Reels
LinkedIn
LinkedIn Ads
Twitter
YouTube
YouTube Analytics
YouTube Channel Production Management
Available for hire fromNegotiable
Contracts

Projects

The diaTribe Foundation

I provided owned, earned, and paid social media support for The diaTribe Foundation's Learn program, which included an audit, strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management. My efforts resulted in a 5% increase in its social media audience, an average post engagement rate of 67%, and an average of 8,500 articles read per month.

Work History

M

Strategic Consultant, Social Media Marketing

Mulcahy Social Media MarketingFreelancerMarisa Murillo (June 2024 – Present)  provide owned and earned social media support for Marisa Murillo's personal LinkedIn account, which includes an audit, a strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 19% increase in social media audience and 40% increase in post engagement All About Therapy, PLLC (December 2025 – May 2026)  provided owned, earned and paid social media support for All About Therapy’s accounts, which includes an audit, a strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 10% increase in followers, 3,079% increase in impressions, and 1,689% increase in engagement Dan Truman Music (October 2025 – November 2025)  provide owned and earned social media support for Dan Truman's personal YouTube account, which includes an audit, a strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 61% increase in impressions and 10% increase in engagement The diaTribe Foundation (February 2025 – July 2025)  provided owned, earned, and paid social media support for The diaTribe Foundation's Learn program, which included an audit, strategy, weekly, monthly, and quarterly reports, account optimization, content curation, creation, planning, and publishing, and community engagement and management  results: 5% increase in social media audience, average post engagement rate of 67%, and average of 8,500 articles read per month
R

Senior Director, Digital Communications and Analytics

Robert F. Kennedy Human RightsContract EmployeeJul 2022 - Jan 2023 • 7 mos social media  increased audience by 9%, impressions per post by 45% and engagement per post by 75%  partnered with programs to produce live virtual events hosted simultaneously across Facebook, LinkedIn, Twitter, YouTube and rfkhumanrights.org via Vimeo, which secured approximately 693 attendees per event  developed newsletters for LinkedIn and Twitter that delivered content bi-monthly to more than 4,000 subscribers  increased email subscribers by 11%, open rate by 3% and click rate by 2% and cleaned database  increased website visits by 7%, total visitors by 12% and new visitors by 11%  developed quarterly digital performance reports, implemented data-privacy regulation-compliant ways to generate new subscribers and streamlined and reduced costs for tech stack
Y

Senior Manager, Social Media Strategy

YPOFull-time EmployeeJan 2019 - Jul 2022 • 3 yrs 7 mos increased organic social media audience from 107,049 to 301,813 (+182%)  secured YPO’s participation in beta programs with Meta, LinkedIn, Twitter, and Google  developed newsletters for LinkedIn and Twitter that deliver content bi-monthly to more than 85,000 subscribers  created a live show that airs monthly across Facebook, LinkedIn, Twitter and YouTube and receives approximately 5,000 views per episode  secured a substantial percentage of YPO’s new applicants/members via global and regional paid and organic social media campaigns  developed and implemented a social media strategy and social media advocacy program that included exclusive educational sessions with Facebook, LinkedIn, and Twitter  created global and regional social media guides and updated YPO’s social media policy
J

Manager, Social Communications and Digital Channel Strategy Scientific Publications

JAMA NetworkContract EmployeeJan 2018 - Jan 2019 • 1 yr 1 mo developed, implemented, and managed social media strategies, standards, campaigns, policies, programs, and teams for JN and its 13 international, peer-reviewed medical journals  managed, mentored, and vetted team members and external resources needed to execute initiatives  set up and co-led an internal leadership team that established social media best practices for JN and its parent company, American Medical Association (AMA)
M

Global Co-Lead, Social Media Center of Excellence and Social Media Manager, North America

Motorola Solutions, Inc.Full-time EmployeeJun 2015 - Dec 2017 • 2 yrs 7 mos co-led internal leadership team that established social media best practices for MSI’s global operations  developed global employee advocacy plan, global standards for MSI-owned social media accounts and global social media education library  established social media best practices globally and regionally  updated global social media policy and social media part of global crisis communication plan  developed, implemented, and managed social media strategy for MSI’s North America operations  surpassed plan goals annually and increased North America social media audiences by 310%  managed individuals and agencies secured to assist with social media projects  developed and presented training materials to key stakeholders for lead generation, customer service, amplification, awareness, and social media best practices
D

Strategic Consultant, Social Media and Marketing

Daniella PetingFreelancerMay 2013 - Jun 2015 • 2 yrs 2 mos hired by The Magnificent Mile® Association, Time Zone One, Tribune Media Services/435 Digital, mcgarrybowen, Aspen Marketing and General Growth Properties, Inc. for strategic social media and marketing consulting services  projects included building and managing teams, planning and facilitating nationally televised events, managing social media communities, creating and executing social media plans for national rebranding launches, facilitating social media contests and sweepstakes and creating and executing paid social media plans  grew social media communities by 358%
G

Assistant Marketing Manager, Water Tower Place

General Growth Management, Inc.Full-time EmployeeDec 2010 - May 2013 • 2 yrs 6 mos developed, implemented, and managed award-winning marketing programs (The Magnificent Mile Shopping Festival™ presented by MasterCard® at Water Tower Place) and social media campaigns (exceeded goals yearly and ranked 1 out of 126)  developed and managed project budgets and helped marketing manager realize property/company goals

Education

L

Loyola University Chicago

B.A., Advertising and Public Relations1998 - 2009
L

La Porte High School

Academic Honors Diploma, College Preparatory1988 - 1992

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.