Top Talent like Dany are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Dany Lacroix

User Researcher
Notion
Airtable
Miro
Qualtrics
Figma
Zoom
Jira
Available for hire fromNegotiable
Contracts
Strategic UX Researcher & AI Product Builder | Creator of LeadMatch AI: Solves Audience Mismatch in FB Ads | Ex-Twitter, Salesforce, T-Mobile, NRG Energy, Royal Caribbean
I’m a UX Researcher with a deep focus on behavioral insight, product clarity, and message-to-market alignment. I created LeadMatch AI, an AI powered product that uses UX research heuristics, personas, and large language models to analyze Facebook ad copy. It helps startups understand who their messaging actually connects with, so they stop wasting ad spend on the wrong audience and start gaining qualified traction. Most early-stage teams build messaging around assumed personas that haven’t been validated. The result is misalignment. The language they think speaks to their ideal customer often lands with a completely different audience. LeadMatch AI identifies that disconnect using a research-driven framework grounded in behavioral psychology and message testing. It delivers fast, focused analysis and plain-language recommendations teams can act on immediately. I developed it using secondary research, behavioral models, and years of qualitative insight gained from working with both early-stage and enterprise product teams. It reflects how I approach research: fast, strategic, and built for impact. Before LeadMatch AI, I led qualitative research at Twitter, Salesforce, T-Mobile & Royal Caribbean. My work supported: Launching zero-to-one products with clear messaging Refining positioning for growth-stage teams Improving usability and trust in AI and LLM-powered experiences Research that drives clarity, action, and results Core strengths: Qualitative UX Research (interviews, diary studies, journey mapping, concept testing) Heuristic Evaluation (UX flows, messaging, onboarding, cognitive friction) AI and LLM Usability Research (trust, model behavior, feedback loops) Behavioral Analysis and Buyer PsychologyProduct-Market Fit Diagnostics Message Testing and Persona Validation I’m open to: • Principal or Staff UX Research roles • AI or LLM product teams • Early-stage or growth-stage startups • Zero-to-one research strategy • Contract or consulting roles focused on product clarity and messaging If you're building something and need research that brings clarity, traction, and direction, I’m the researcher who has already delivered it!

Projects

Lead Management Optimization

AI-driven UX research product exposing Facebook ad audience mismatch.

T-Mobile Customer Welcome App

UX project focused on customer onboarding and app usability.

Work History

R

UX Researcher

Royal Caribbean GroupOct 2025 - Nov 2025 • 2 mosDriving product validation for onboard experience innovation. Conducted concept testing for F&B and experience design across cross-functional product teams. Analyzed findings to assess product viability and guest sentiment. Delivered insight synthesis reports and readouts to guide roadmap decisions and prioritize new feature investments.
S

User Experience Researcher

SalesforceOct 2024 - Dec 2024 • 3 mosSupporting enterprise product and sales tool optimization. Led 30+ in-depth interviews with SMB and Enterprise sales roles to identify UX friction and conversion blockers. Mapped workflow and behavioral patterns to align sales tools with user mental models. Delivered actionable insights that directly informed feature prioritization and conversion optimization.
E

Senior UX Researcher

Entrepreneurship AcademyApr 2023 - Aug 2025 • 2 yrs 5 mosLeading AI-powered UX research across consumer products and high-growth startups. Created LeadMatch AI, a UXR product exposing Facebook ad audience mismatch. Improved lead quality by 42%, reduced wasted spend by 25%, and boosted conversions by 37% across 43 businesses. Delivered executive-level research readouts translating behavioral findings into product and marketing strategy shifts.
N

Senior UX Researcher

NRG EnergyApr 2022 - Apr 2023 • 1 yr 1 moDriving smart home product usability and adoption. Led end-to-end qualitative studies to optimize app UX, improving satisfaction by 15% and usability by 40%. Synthesized insights that informed design prioritization and reduced decision friction. Partnered with product and engineering to build testing pipelines that shortened time-to-launch.
T

User Experience Researcher

T-MobileMar 2022 - Mar 2023 • 1 yr 1 moConducted 30+ in-depth user interviews, usability testing, and behavioral analysis using dscout and Zoom, leading to refined user flows and a 15% increase in customer retention. Applied mixed-methods research using UserZoom and Optimal Workshop to evaluate usability, prioritize features, and inform product strategy. Synthesized findings into clear, actionable insights and presented to stakeholders, influencing design direction and enhancing the overall user experience. Partnered with cross-functional teams across product, design, and engineering to accelerate feature rollout by 10% based on real-time user feedback.

Education

U

University of Phoenix

Bachelor of Science (BS), Criminal Justice2003 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic UX Researcher & AI Product Builder | Creator of LeadMatch AI: Solves Audience Mismatch in FB Ads | Ex-Twitter, Salesforce, T-Mobile, NRG Energy, Royal Caribbean
I’m a UX Researcher with a deep focus on behavioral insight, product clarity, and message-to-market alignment. I created LeadMatch AI, an AI powered product that uses UX research heuristics, personas, and large language models to analyze Facebook ad copy. It helps startups understand who their messaging actually connects with, so they stop wasting ad spend on the wrong audience and start gaining qualified traction. Most early-stage teams build messaging around assumed personas that haven’t been validated. The result is misalignment. The language they think speaks to their ideal customer often lands with a completely different audience. LeadMatch AI identifies that disconnect using a research-driven framework grounded in behavioral psychology and message testing. It delivers fast, focused analysis and plain-language recommendations teams can act on immediately. I developed it using secondary research, behavioral models, and years of qualitative insight gained from working with both early-stage and enterprise product teams. It reflects how I approach research: fast, strategic, and built for impact. Before LeadMatch AI, I led qualitative research at Twitter, Salesforce, T-Mobile & Royal Caribbean. My work supported: Launching zero-to-one products with clear messaging Refining positioning for growth-stage teams Improving usability and trust in AI and LLM-powered experiences Research that drives clarity, action, and results Core strengths: Qualitative UX Research (interviews, diary studies, journey mapping, concept testing) Heuristic Evaluation (UX flows, messaging, onboarding, cognitive friction) AI and LLM Usability Research (trust, model behavior, feedback loops) Behavioral Analysis and Buyer PsychologyProduct-Market Fit Diagnostics Message Testing and Persona Validation I’m open to: • Principal or Staff UX Research roles • AI or LLM product teams • Early-stage or growth-stage startups • Zero-to-one research strategy • Contract or consulting roles focused on product clarity and messaging If you're building something and need research that brings clarity, traction, and direction, I’m the researcher who has already delivered it!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Dany are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Dany Lacroix

User Researcher
Notion
Airtable
Miro
Qualtrics
Figma
Zoom
Jira
Available for hire fromNegotiable
Contracts

Projects

Lead Management Optimization

AI-driven UX research product exposing Facebook ad audience mismatch.

T-Mobile Customer Welcome App

UX project focused on customer onboarding and app usability.

Work History

R

UX Researcher

Royal Caribbean GroupOct 2025 - Nov 2025 • 2 mosDriving product validation for onboard experience innovation. Conducted concept testing for F&B and experience design across cross-functional product teams. Analyzed findings to assess product viability and guest sentiment. Delivered insight synthesis reports and readouts to guide roadmap decisions and prioritize new feature investments.
S

User Experience Researcher

SalesforceOct 2024 - Dec 2024 • 3 mosSupporting enterprise product and sales tool optimization. Led 30+ in-depth interviews with SMB and Enterprise sales roles to identify UX friction and conversion blockers. Mapped workflow and behavioral patterns to align sales tools with user mental models. Delivered actionable insights that directly informed feature prioritization and conversion optimization.
E

Senior UX Researcher

Entrepreneurship AcademyApr 2023 - Aug 2025 • 2 yrs 5 mosLeading AI-powered UX research across consumer products and high-growth startups. Created LeadMatch AI, a UXR product exposing Facebook ad audience mismatch. Improved lead quality by 42%, reduced wasted spend by 25%, and boosted conversions by 37% across 43 businesses. Delivered executive-level research readouts translating behavioral findings into product and marketing strategy shifts.
N

Senior UX Researcher

NRG EnergyApr 2022 - Apr 2023 • 1 yr 1 moDriving smart home product usability and adoption. Led end-to-end qualitative studies to optimize app UX, improving satisfaction by 15% and usability by 40%. Synthesized insights that informed design prioritization and reduced decision friction. Partnered with product and engineering to build testing pipelines that shortened time-to-launch.
T

User Experience Researcher

T-MobileMar 2022 - Mar 2023 • 1 yr 1 moConducted 30+ in-depth user interviews, usability testing, and behavioral analysis using dscout and Zoom, leading to refined user flows and a 15% increase in customer retention. Applied mixed-methods research using UserZoom and Optimal Workshop to evaluate usability, prioritize features, and inform product strategy. Synthesized findings into clear, actionable insights and presented to stakeholders, influencing design direction and enhancing the overall user experience. Partnered with cross-functional teams across product, design, and engineering to accelerate feature rollout by 10% based on real-time user feedback.

Education

U

University of Phoenix

Bachelor of Science (BS), Criminal Justice2003 - 2005

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.