Top Talent like Darian are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Darian Patchin

Growth Marketing Manager
Scotts Valley, CA, US
Brand Strategy
Influencer Marketing
Growth Marketing
Email Marketing
CRM
Product Marketing
Leadership
Analytics
Social Media Marketing
Available for hire fromNegotiable
Contracts
Growth & Product Marketing Leader for EdTech and consumer platforms | AI-driven GTM, PLG, Performance Marketing, Brand & Partnerships
Marketing executive with 14 years of experience driving growth for EdTech, SaaS, and consumer web services. Expert in online marketing strategy, growth marketing, product marketing, CRM, and multi-channel campaigns. Known for building lean teams, go-to-market excellence, and customer-centric strategies that boost engagement and revenue, with a focus on education technology and consumer products. I’ve helped startups scale through multi-channel marketing, partnerships, and data-driven GTM. My background spans K-12 education technology and consumer platforms internationally, with a passion for blending technology, storytelling, and performance marketing to drive measurable results.

Projects

GiftedandTalented.com brand launch and growth

Launched the giftED brand to the world; developed subscription/SaaS strategy, scaled revenue to millions annually, and grew monthly users to 10,000+. Built Advocate/Ambassador and Affiliate programs and managed consumer P&L.See More

YesVideo online marketing and CRM optimization

Directed online marketing, CRM, and revenue initiatives for the leading video-to-digital transfer service; improved retention and lifecycle marketing.See More

Work History

E

Cofounder, VP Marketing Operations

edkeyCo-founded EdKey; led marketing operations and GTM initiatives, driving multi-channel campaigns, influencer engagement, and paid media to scale user growth and optimize CAC.
E

Vice President Marketing & New Initiatives

EdmodoJan 2019 - Oct 2022 • 3 yrs 10 mosVP of Marketing & Head of Tutoring Services; led global go-to-market, partnerships, and consumer marketing for enterprise education platform; managed budgeting, growth strategy, and marketing launches.
L

Oversight Committee Member - Measure R

Loma Prieta Joint Union School DistrictDec 2018 - Aug 2021 • 2 yrs 9 mosOversight committee member focusing on district initiatives and program governance.
L

Marketing & Communications Lead - Volunteer Role

Loma Public Education FundNov 2018 - Jan 2019 • 3 mosLed marketing and communications for local education fund; managed social media, email, website, and school news.
M

Director of Consumer Marketing

McGraw Hill EducationOct 2016 - May 2018 • 1 yr 8 mosOperate and manage the consumer P&L for McGraw Hill Education including Redbird's GiftedandTalented.com brand and ALEKS Independent consumer courseware.
M

Director of Consumer Growth

McGraw Hill Education/Redbird Advanced LearningJan 2014 - Jan 2019 • 5 yrs 1 moLed GTM and growth strategy for direct-to-parent K-12 personalized learning services; built consumer P&L and partnerships; launched and scaled subscription-based models.
G

Director of Growth

GiftedandTalented.comFeb 2014 - Oct 2016 • 2 yrs 9 mosLaunched and grew the consumer brand; managed subscription/SaaS strategy; expanded user base to tens of thousands monthly; developed Ambassador/affiliate programs and managed consumer P&L.
C

Consumer Marketing Consultant

ConsultantJul 2013 - Mar 2014 • 9 mosConsulting with early-stage startups on go-to-market, product marketing, and user growth strategies; created PRDs, roadmaps, and growth forecasts.
Y

Director of Online Marketing

YesVideoDec 2011 - Jan 2014 • 2 yrs 2 mosRan online marketing, member acquisition, CRM, and direct revenue generation for the premiere video to digital transfer service.
T

VP of Marketing

ThredUpJan 2011 - Jul 2012 • 1 yr 7 mosLed marketing strategy, acquisition modeling, and brand initiatives; supported fundraising and business development marketing.
C

Consumer Marketing Executive

CellfireJun 2009 - Jan 2011 • 1 yr 8 mosScaled digital/mobile couponing marketing; launched partnerships and growth programs to drive revenue.
C

Vice President, Product Marketing

Cyworld USA (an SK Telecom Company)Jan 2007 - Jan 2008 • 1 yr 1 moLed product marketing for social networking platform; guided go-to-market and lifecycle marketing.
B

Vice President of Marketing

Backfence.comJan 2006 - Jan 2008 • 2 yrs 1 moDeveloped GTM strategy, outbound marketing, and brand initiatives.
T

VP of Advertising/ Director of Marketing

Tribe.netJan 2003 - Dec 2005 • 3 yrsBuilt and led advertising/marketing programs; drove revenue growth and network engagement.

Education

O

Ohio Wesleyan University

BA, History
H

Hawken School

Similar Pangeans

Swetha Mohan

Growth | Communications Strategy | Data-Informed Storytelling
Growth Marketing Management • Email Marketing • Creative & Brand Strategy • 7 years of exp. • Seattle, WA, US

Christopher Tierney, MBA

Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.
Growth Marketing Management • AI & Machine Learning • Operations Management • 17 years of exp. • Pataskala, OH, US

Abi Waterer

Data-driven Product Manager/Leader excelling in startup growth, product vision, and driving user engagement for transformative impact.
Product Management • Growth Product Management • User Research • 6 years of exp. • London, England, GB

Nicole DeAngelis

Experienced Marketing Leader and Growth Advisor
Growth Marketing Management • 8 years of exp. • New York, NY, US

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Growth & Product Marketing Leader for EdTech and consumer platforms | AI-driven GTM, PLG, Performance Marketing, Brand & Partnerships
Marketing executive with 14 years of experience driving growth for EdTech, SaaS, and consumer web services. Expert in online marketing strategy, growth marketing, product marketing, CRM, and multi-channel campaigns. Known for building lean teams, go-to-market excellence, and customer-centric strategies that boost engagement and revenue, with a focus on education technology and consumer products. I’ve helped startups scale through multi-channel marketing, partnerships, and data-driven GTM. My background spans K-12 education technology and consumer platforms internationally, with a passion for blending technology, storytelling, and performance marketing to drive measurable results.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Swetha Mohan

Growth | Communications Strategy | Data-Informed Storytelling
Growth Marketing Management • Email Marketing • Creative & Brand Strategy • 7 years of exp. • Seattle, WA, US

Christopher Tierney, MBA

Growth strategist with 17+ years of experience. Driving omnichannel marketing, demand generation, and revenue growth across North America, Europe, and Asia through aligned creative and data teams.
Growth Marketing Management • AI & Machine Learning • Operations Management • 17 years of exp. • Pataskala, OH, US

Abi Waterer

Data-driven Product Manager/Leader excelling in startup growth, product vision, and driving user engagement for transformative impact.
Product Management • Growth Product Management • User Research • 6 years of exp. • London, England, GB

Nicole DeAngelis

Experienced Marketing Leader and Growth Advisor
Growth Marketing Management • 8 years of exp. • New York, NY, US

Top Talent like Darian are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Darian Patchin

Growth Marketing Manager
Scotts Valley, CA, US
Brand Strategy
Influencer Marketing
Growth Marketing
Email Marketing
CRM
Product Marketing
Leadership
Analytics
Social Media Marketing
Available for hire fromNegotiable
Contracts

Projects

GiftedandTalented.com brand launch and growth

Launched the giftED brand to the world; developed subscription/SaaS strategy, scaled revenue to millions annually, and grew monthly users to 10,000+. Built Advocate/Ambassador and Affiliate programs and managed consumer P&L.

YesVideo online marketing and CRM optimization

Directed online marketing, CRM, and revenue initiatives for the leading video-to-digital transfer service; improved retention and lifecycle marketing.

Work History

E

Cofounder, VP Marketing Operations

edkeyCo-founded EdKey; led marketing operations and GTM initiatives, driving multi-channel campaigns, influencer engagement, and paid media to scale user growth and optimize CAC.
E

Vice President Marketing & New Initiatives

EdmodoJan 2019 - Oct 2022 • 3 yrs 10 mosVP of Marketing & Head of Tutoring Services; led global go-to-market, partnerships, and consumer marketing for enterprise education platform; managed budgeting, growth strategy, and marketing launches.
L

Oversight Committee Member - Measure R

Loma Prieta Joint Union School DistrictDec 2018 - Aug 2021 • 2 yrs 9 mosOversight committee member focusing on district initiatives and program governance.
L

Marketing & Communications Lead - Volunteer Role

Loma Public Education FundNov 2018 - Jan 2019 • 3 mosLed marketing and communications for local education fund; managed social media, email, website, and school news.
M

Director of Consumer Marketing

McGraw Hill EducationOct 2016 - May 2018 • 1 yr 8 mosOperate and manage the consumer P&L for McGraw Hill Education including Redbird's GiftedandTalented.com brand and ALEKS Independent consumer courseware.
M

Director of Consumer Growth

McGraw Hill Education/Redbird Advanced LearningJan 2014 - Jan 2019 • 5 yrs 1 moLed GTM and growth strategy for direct-to-parent K-12 personalized learning services; built consumer P&L and partnerships; launched and scaled subscription-based models.
G

Director of Growth

GiftedandTalented.comFeb 2014 - Oct 2016 • 2 yrs 9 mosLaunched and grew the consumer brand; managed subscription/SaaS strategy; expanded user base to tens of thousands monthly; developed Ambassador/affiliate programs and managed consumer P&L.
C

Consumer Marketing Consultant

ConsultantJul 2013 - Mar 2014 • 9 mosConsulting with early-stage startups on go-to-market, product marketing, and user growth strategies; created PRDs, roadmaps, and growth forecasts.
Y

Director of Online Marketing

YesVideoDec 2011 - Jan 2014 • 2 yrs 2 mosRan online marketing, member acquisition, CRM, and direct revenue generation for the premiere video to digital transfer service.
T

VP of Marketing

ThredUpJan 2011 - Jul 2012 • 1 yr 7 mosLed marketing strategy, acquisition modeling, and brand initiatives; supported fundraising and business development marketing.
C

Consumer Marketing Executive

CellfireJun 2009 - Jan 2011 • 1 yr 8 mosScaled digital/mobile couponing marketing; launched partnerships and growth programs to drive revenue.
C

Vice President, Product Marketing

Cyworld USA (an SK Telecom Company)Jan 2007 - Jan 2008 • 1 yr 1 moLed product marketing for social networking platform; guided go-to-market and lifecycle marketing.
B

Vice President of Marketing

Backfence.comJan 2006 - Jan 2008 • 2 yrs 1 moDeveloped GTM strategy, outbound marketing, and brand initiatives.
T

VP of Advertising/ Director of Marketing

Tribe.netJan 2003 - Dec 2005 • 3 yrsBuilt and led advertising/marketing programs; drove revenue growth and network engagement.

Education

O

Ohio Wesleyan University

BA, History
H

Hawken School

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.