Debarshi Nayak

Content Writing

Content Strategy

Search Engine Marketing

SEO

HubSpot

Marketing Strategy

Marketing

Available for hire fromNegotiable

Contracts

Data-driven growth marketer with a knack for user acquisition and retention

Experienced marketer with 10 years of experience and a passion for creating engaging content that drives results. With a background in digital marketing and a talent for storytelling, I've helped early and growth-stage SaaS companies across various industries achieve their marketing goals. When I'm not working, you can find me exploring the outdoors or testing out new recipes in the kitchen.

Projects

Hiver Product Hunt Launch

- Led a successful go-to-market campaign and product launch for Hiver on Product Hunt. - Conducted comprehensive market analysis to understand target audience and inform product positioning. - Developed a robust GTM strategy involving content marketing, social media promotion, influencer outreach, and PR. - Created a dedicated landing page for the Product Hunt launch and engaged with the Product Hunt community. - Coordinated a promotional effort across all channels on the launch day, including a live chat on Product Hunt. - Achieved significant success, with Hiver featured on Product Hunt's homepage, positive reviews, increased website traffic, user sign-ups, and social media engagement. - The campaign not only increased Hiver's visibility but also laid a strong foundation for its continued growth and success.See More

Work History

Director - Growth

HiverOct 2019 - Apr 2023 • 3 yrs 7 mos- Helped grow revenue ~8x at Hiver while leading digital marketing and growth initiatives - Built and managed a talented, high-performing, and happy marketing and growth team of 15 members across different marketing sub-functions - Managed organic and paid marketing channels, resulting in a reduction in paid cost per lead by 60%, and a 5x increase in organic traffic - Worked closely with sales and product to own pipeline and revenue targets. This also resulted in an increase in account activations by 66% through PLG initiatives - Set up alternate channels of growth including referral and affiliate marketing - Implemented HubSpot, GA4, Clearbit, and other solutions to deanonymize visitors and get insights that further helped improve campaigns - Have in-depth knowledge of the U.S. market, having successfully marketed in this region before

Director - Growth

Oliv.aiJun 2023 - Jul 2024 • 1 yr 2 mos- Set up a outbound flow with Apollo + Clay + Orum, a fine-tuned model to qualify designations to ICP and 1 SDR out of Texas that got us ~100 qualified demos a month - Led the product launch, securing ProductHunt #2 of the day and 300+ sign-ups on launch day with a two-person marketing team - Set up n8n + apify flows to automate competitor research with Claude and integrate HubSpot with internal systems

Education

Reforge

Advanced Growth Strategy, MarketingJan 2020 - Dec 2020

Reforge

Monetization and Pricing , MarketingJan 2021 - Dec 2021

Reforge

Marketing Leadership, MarketingJan 2022 - Dec 2022

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!