Duncan Blake

UX Designer • Product Designer • UI Designer • Denver, CO, US • Open to relocation

UI/UX Design

Product Design

Human-centered design

UX research

Information Architecture

Prototyping

Wireframing

Available for hire fromNegotiable

Full-Time Roles

Contracts

Product Designer | UX/UI | Project Management | Using Behavioral Economics to understand people and build solutions that work

I am a UX/UI Product Designer with over 4 years of experience in the tech industry. I specialize in user research, information architecture, wireframing, and prototyping using tools like Figma, Jira, and Confluence. My design approach is rooted in empathy and a deep understanding of user behavior, drawing from my background in Behavioral Economics. With expertise in Project Management, I have successfully led design teams and managed projects from start to finish, ensuring timely delivery and high-quality outcomes. Outside of design, I enjoy playing music, reading books of all genres, and exploring the outdoors. Let's bring ideas to life!

Projects

ADEPS Kenya

- Boosted web traffic to a non-profit site by over 4000% through collaborative design efforts and content writing - Partnered with a multinational team to produce a full website redesign grounded in user research, market research, and usability testing ADEPS is a non-profit organization based in Kenya. Their mission is to improve living conditions for rural communities by providing social and economic development programs. In order to build a credible and trustworthy home for online fundraising, ADEPS required a redesigned website that made visitors feel confident they could make a difference.See More

HuggOPTix - Site Redesign

- Executed a full e-commerce website redesign and boosted conversion rate from 0.31% to 4.41% - Amplified sales by 400% through improved copy, imagery, brand messaging, and user experience HuggOPTix is a family business that does the majority of their sales online. In order to increase their conversion rate, HuggOPTix needed a redesigned e-commerce website that prioritized user experience.See More

HuggOPTix - Sitemap

- Streamlined website navigation by implementing industry-proven UX design principles, increasing average sessions by 28% and increasing average order value by 20% - Improved usability by increasing findability rate by 50% HuggOPTix is a family business that does the majority of their sales online. In order to maximize sales on their website, HuggOPTix needed to update their navigation because the legacy site left users confused.See More

Eureka

- Interviewed target users and SMEs to gain insight to user mental models and motivations - Developed divergent personas to ensure solution work remained human-centered - Prepared mid-fidelity prototypes for use in user testing to validate design decisions Independent bookstores need a way to stay competitive in a market saturated with low cost and high convenience options for purchasing books. Eureka is a research-based mobile app that helps readers find independent bookstores.See More

HAYDN

- Performed user research, divergent thinking, and competitive analysis to correctly frame a problem statement - Employed mobile-first design to develop adaptive patterns for a media landing page - Lowered bounce rate, increased conversion, and streamlined user workflows through intentional design A landing page and mobile prototype for AI content creation software that makes writing easier for marketers.See More

Work History

Product Designer

BetterHuntFreelancer- Designing a web-based resume and cover letter optimization tool for job seekers who struggle to land interviews - Collaborating with a fast-moving team to translate research results, data, and feedback into a 0-1 product launch

UX Designer / Web Manager

RoadRunner Rifle RestPart-time Employee- Produced a custom-designed e-commerce website for a family owned and operated sporting goods startup - Overseeing website performance improvements through SEO analysis, content updates, and metric tracking

UX/UI Designer

ADEPS KenyaFreelancerNov 2023 - Jan 2024 • 3 mos- Boosted web traffic to a non-profit site by over 4000% through collaborative design efforts and content writing - Partnered with a multinational team to produce a full website redesign grounded in user research, market research, and usability testing

UX Designer

HuggOptixPart-time EmployeeApr 2023 - Aug 2024 • 1 yr 5 mos- Executed a full e-commerce website redesign and boosted conversion rate from 0.31% to 4.41% - Amplified sales by 400% through improved copy, imagery, brand messaging, and user experience - Increased average sessions by 28% and order value by 20% by streamlining website navigation via industry-proven UX design principles - Spearheaded the development of scalable solutions by balancing user needs and business requirements resulting in a sales increase of 34%

Consultant Project Manager

Gorilla GroupAug 2021 - Aug 2022 • 1 yr 1 moOversaw enterprise-level digital commerce projects from kickoff through launch, coordinated and collaborated with cross-functional teams to create exceptional commerce experiences, while managing timeline and budget. Directed teams in the creation of UX and UI deliverables from conception through development. - Lead complex projects with budgets in excess of $2M and timelines of 6+ months - Developed and executed comprehensive project plans for Brand Refreshes, B2B Redesigns, and Digital Transformations - Managed teams of 35+ individuals specializing in Development, UX, Business Analysis, and Data Analytics

Implementation Specialist

EpicAug 2019 - Jun 2021 • 1 yr 11 mosPlanned, designed, and developed robust project strategies for tracking software implementations of varying scopes and durations. Supervised analysts and project coordinators for smooth flow of operations while maintaining best practices. Monitored and maintained cutting-edge functionalities by managing a team of reviewers that performed customer audits. Ensured quality user experience through development of tailored workflows based on user research, business goals, and technological constraints. - Coordinated projects across international multi-hospital organizations, academic health systems, and ambulatory care centers, improving the healthcare experience at over 21 hospitals - Built an effective vaccine scheduling solution for a mass vaccination site and brought it live in 5 days - Devised and deployed robust KPI benchmarks for over 2,000 hospitals to use as targets and references

Education

Flatiron School

Certificate, UX/UI Product DesignOct 2022 - Jan 2023

University of Wisconsin-Madison

Bachelor of Arts, Economics, Business, EntrepreneurshipSep 2015 - May 2019

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