Top Talent like Eamon are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Eamon Ida

Product Marketing Manager • New York, NY, US
Product Marketing
B2B Marketing
AI
Marketing Strategy
Marketing
Go-to-market Strategy
Available for hire fromNegotiable
Contracts
Senior Product Marketing Leader | 17+ Years in B2B SaaS Marketing | AI, Platform, ERP, BI/Analytics
Product marketing expert with extensive experience in B2B SaaS marketing, specializing in AI, Platform, ERP, BI/Analytics, and Supply Chain solutions. Formerly with SAP and Infor, I have a proven track record in developing and executing marketing strategies, leading product launches, and driving market adoption. I excel in team leadership, strategic planning, and cross-functional collaboration. I have experience working with senior leaders, including C-suite executives, and building high-performing marketing teams.

Work History

I

Product Marketing Consultant & Educator

Ida Marketing Consulting LLC
I

Head of Solution Marketing for Platform & AI

InforDec 2023 - Jan 2025 • 1 yr 2 mosResponsible for scoping, building and hiring the solution marketing team for Infor Platform and AI solutions from scratch resulting in four FTEs focused on Platform and AI solutions. Defined portfolio and product level messaging, led Tier 1 product launches for AI and Platform Solutions. Led sales education of AI solutions, messaging and offerings. Oversaw and presented keynote demos and announcements of Tier 1 launches. AI Expertise: I led AI solution marketing at Infor. This included predictive, prescriptive and generative AI solutions both stand-alone offerings and embedded AI capabilities. Launched generative AI chatbot and generative AI features across industry focused cloud ERPs. Led market research gathering across AI competitors. Led development of branding, messaging and positioning of AI solutions including how to position them at the corporate portfolio level.
S

Head of Product Marketing, SAP Business Network

SAPMar 2019 - Dec 2023 • 4 yrs 10 mosLed the Product Marketing team responsible for the SAP Business Network solution portfolio spanning across Finance, Procurement, Supply Chain, Logistics and Asset Management LoBs. Responsible for the development and delivery of the solution marketing strategy for the product portfolio, delivering business updates directly to the SAP Executive Board. Determined resource and people investments and influenced product investment decisions based on business objectives defined in coordination with Sales and Engineering. Delivered external thought leadership through Tier 1 events, analyst briefings, blogs and customer presentations. Responsible for the prioritization of target audiences and industries for use in global and regional marketing campaigns. Responsible for team performance, development, budget, hiring, and compensation. Led the launch of a harmonized solution portfolio and rebranding across three separate LoB products.
S

Senior Solutions Marketing Manager, SAP Ariba

SAPNov 2017 - Mar 2019 • 1 yr 5 mosLed an integrated marketing team responsible for product marketing, campaigns, customer marketing, services marketing, events and co-marketing for a €500M+ solution portfolio. Directly responsible for the integrated marketing plan of the solution portfolio including product launches, event activation, sales enablement and campaign execution. Ensured alignment across strategy, resources and KPIs with sales, engineering, and marketing. Managed team performance, budget, hiring, compensation, and training. Led solution launches, customer adoption programs and a global solution pricing change to over 3M customers. Led solution marketing for SAP Ariba Network focused on driving scaled adoption of B2B professionals responsible for eCommerce and eProcurement. Drove the introduction, scoping, and delivery of services marketing for the SAP Ariba business.
S

Global Product Marketing Manager, SAP Analytics

SAPAug 2014 - Nov 2017 • 3 yrs 4 mosDeveloped product marketing messaging, content and thought leadership, targeting IT, SMB and industry audiences with both cloud and on-premise analytics solutions. Recognized as a high potential employee by exceeding performance goals and demonstrating leadership potential; Built the strategy and oversaw the execution of industry marketing plans. Built best-in-class digital marketing resources and solution content for sales and marketing teams. Conducted Tier 1 and Tier 2 analyst briefings targeting the SMB market. Increased reach, engagement, and audience acquisition through thought leadership content, Tier 1 event activations - owned and third-party, and sales tool development. Managed stakeholders of cross-functional teams and executive leadership to ensure that SAP analytics solutions and respective product launch assets were utilized in strategic programs, both globally and regionally.
I

Marketing Consultant

IDA CreativeJan 2009 - Jan 2015 • 6 yrs 1 mo
L

Marketing & Communications Manager

LIQUID Creations Inc.Apr 2014 - Aug 2014 • 5 mos
C

Marketing Specialist, Marketing & Creative Services

Central 1 Credit UnionSep 2012 - Apr 2014 • 1 yr 8 mos
S

Marketing Specialist, Business Intelligence Solution Marketing

SAPJan 2012 - Aug 2012 • 8 mos
B

Business Faculty Teaching Assistant

Beedie School of Business at SFUSep 2010 - Jan 2012 • 1 yr 5 mos

Education

B

Beedie School of Business at Simon Fraser University

Bachelor of Business Administration (BBA), Marketing & Cooperative Education2006 - 2012

Similar Pangeans

Kevin Smith

Senior Product Marketing Executive in Data & AI
Product Marketing • 19 years of exp. • New York, NY, US

Tonya Lederer

Product Marketing Leader | B2B & B2G SaaS | GTM Strategy | Brand Storytelling | Market Research
Product Marketing • Copywriting • Content Marketing • 15 years of exp. • Chicago, IL, US

Shawna Malecki

B2B SaaS Product Marketing Leader | Driving Growth Through AI Innovation and Storytelling
null • 18 years of exp. • Bradenton, FL, US

Carmen Williams

Marketing Leader | Chief Evolution Officer | 25+ years leading marketing for high-growth companies | 3 successful company sales | last 3 roles achieved 2-5X growth | Author, Speaker, Thought Leader
Creative & Brand Strategy • Growth Marketing Management • Product Marketing • 15 years of exp. • Seattle, WA, US

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Product Marketing Leader | 17+ Years in B2B SaaS Marketing | AI, Platform, ERP, BI/Analytics
Product marketing expert with extensive experience in B2B SaaS marketing, specializing in AI, Platform, ERP, BI/Analytics, and Supply Chain solutions. Formerly with SAP and Infor, I have a proven track record in developing and executing marketing strategies, leading product launches, and driving market adoption. I excel in team leadership, strategic planning, and cross-functional collaboration. I have experience working with senior leaders, including C-suite executives, and building high-performing marketing teams.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Kevin Smith

Senior Product Marketing Executive in Data & AI
Product Marketing • 19 years of exp. • New York, NY, US

Tonya Lederer

Product Marketing Leader | B2B & B2G SaaS | GTM Strategy | Brand Storytelling | Market Research
Product Marketing • Copywriting • Content Marketing • 15 years of exp. • Chicago, IL, US

Shawna Malecki

B2B SaaS Product Marketing Leader | Driving Growth Through AI Innovation and Storytelling
null • 18 years of exp. • Bradenton, FL, US

Carmen Williams

Marketing Leader | Chief Evolution Officer | 25+ years leading marketing for high-growth companies | 3 successful company sales | last 3 roles achieved 2-5X growth | Author, Speaker, Thought Leader
Creative & Brand Strategy • Growth Marketing Management • Product Marketing • 15 years of exp. • Seattle, WA, US

Top Talent like Eamon are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Eamon Ida

Product Marketing Manager • New York, NY, US
Product Marketing
B2B Marketing
AI
Marketing Strategy
Marketing
Go-to-market Strategy
Available for hire fromNegotiable
Contracts

Work History

I

Product Marketing Consultant & Educator

Ida Marketing Consulting LLC
I

Head of Solution Marketing for Platform & AI

InforDec 2023 - Jan 2025 • 1 yr 2 mosResponsible for scoping, building and hiring the solution marketing team for Infor Platform and AI solutions from scratch resulting in four FTEs focused on Platform and AI solutions. Defined portfolio and product level messaging, led Tier 1 product launches for AI and Platform Solutions. Led sales education of AI solutions, messaging and offerings. Oversaw and presented keynote demos and announcements of Tier 1 launches. AI Expertise: I led AI solution marketing at Infor. This included predictive, prescriptive and generative AI solutions both stand-alone offerings and embedded AI capabilities. Launched generative AI chatbot and generative AI features across industry focused cloud ERPs. Led market research gathering across AI competitors. Led development of branding, messaging and positioning of AI solutions including how to position them at the corporate portfolio level.
S

Head of Product Marketing, SAP Business Network

SAPMar 2019 - Dec 2023 • 4 yrs 10 mosLed the Product Marketing team responsible for the SAP Business Network solution portfolio spanning across Finance, Procurement, Supply Chain, Logistics and Asset Management LoBs. Responsible for the development and delivery of the solution marketing strategy for the product portfolio, delivering business updates directly to the SAP Executive Board. Determined resource and people investments and influenced product investment decisions based on business objectives defined in coordination with Sales and Engineering. Delivered external thought leadership through Tier 1 events, analyst briefings, blogs and customer presentations. Responsible for the prioritization of target audiences and industries for use in global and regional marketing campaigns. Responsible for team performance, development, budget, hiring, and compensation. Led the launch of a harmonized solution portfolio and rebranding across three separate LoB products.
S

Senior Solutions Marketing Manager, SAP Ariba

SAPNov 2017 - Mar 2019 • 1 yr 5 mosLed an integrated marketing team responsible for product marketing, campaigns, customer marketing, services marketing, events and co-marketing for a €500M+ solution portfolio. Directly responsible for the integrated marketing plan of the solution portfolio including product launches, event activation, sales enablement and campaign execution. Ensured alignment across strategy, resources and KPIs with sales, engineering, and marketing. Managed team performance, budget, hiring, compensation, and training. Led solution launches, customer adoption programs and a global solution pricing change to over 3M customers. Led solution marketing for SAP Ariba Network focused on driving scaled adoption of B2B professionals responsible for eCommerce and eProcurement. Drove the introduction, scoping, and delivery of services marketing for the SAP Ariba business.
S

Global Product Marketing Manager, SAP Analytics

SAPAug 2014 - Nov 2017 • 3 yrs 4 mosDeveloped product marketing messaging, content and thought leadership, targeting IT, SMB and industry audiences with both cloud and on-premise analytics solutions. Recognized as a high potential employee by exceeding performance goals and demonstrating leadership potential; Built the strategy and oversaw the execution of industry marketing plans. Built best-in-class digital marketing resources and solution content for sales and marketing teams. Conducted Tier 1 and Tier 2 analyst briefings targeting the SMB market. Increased reach, engagement, and audience acquisition through thought leadership content, Tier 1 event activations - owned and third-party, and sales tool development. Managed stakeholders of cross-functional teams and executive leadership to ensure that SAP analytics solutions and respective product launch assets were utilized in strategic programs, both globally and regionally.
I

Marketing Consultant

IDA CreativeJan 2009 - Jan 2015 • 6 yrs 1 mo
L

Marketing & Communications Manager

LIQUID Creations Inc.Apr 2014 - Aug 2014 • 5 mos
C

Marketing Specialist, Marketing & Creative Services

Central 1 Credit UnionSep 2012 - Apr 2014 • 1 yr 8 mos
S

Marketing Specialist, Business Intelligence Solution Marketing

SAPJan 2012 - Aug 2012 • 8 mos
B

Business Faculty Teaching Assistant

Beedie School of Business at SFUSep 2010 - Jan 2012 • 1 yr 5 mos

Education

B

Beedie School of Business at Simon Fraser University

Bachelor of Business Administration (BBA), Marketing & Cooperative Education2006 - 2012

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.