Elena Sancha Solana
Fractional CMO | Marketing Director | Consultant & Advisor | Innovation FMCG Retail DIY Global | IESE ISDI #EJE&CON | In permanent beta | Building brands and business in Spain
Marketing director with broad experience in different markets in FMCG, Foodservice, Fashion and DIY, as well as Retail. T-shaped skills and proven successes in Strategy, effective Innovation, Digital.
Passion and energy in +twenty years of successful consumer-oriented Marketing experience (local and international) paired with strong Sales acumen, acquired in different blue-chip FMCG multinational companies in the areas of Food, Drinks, Luxury, Bodycare, Home Care and Consumer and Professional Paints, as well as Foodservice, Fashion and DIY Retail.
Passionate for brands, I have a track record of added value in developing and implementing marketing brand strategies for brand activation and positioning, as well as project management, analytical and strategic skills and good financial awareness. I have good digital skills, and have pioneered the digital transformation in the companies I worked for.
I have a natural insight for consumer and customer trends, and have proven experience in concept development and bringing successful new products to the market. Expertise in translating consumer insights into products, 360º brand support and communication plans, working with and leading multi-functional, international teams.
Flexible and proactive to find solutions in a changing environment, commited, enthusiastic and capable of driving change and motivate others. I am a good communicator and like to think outside the box, with a very good balance between pragmatism and vision. Adaptable, empathetic and lifelong learner.
I am, above all, a team builder and team developer, based on a genuine interest on people, able to lead positively even in difficult times.
Gallup Clifton Strengths Asessment top 5 strenghts: Strategic, Ideation, Empathy, Developer, Input/Collector.
Specialties: MARKETING, INNOVATION, BRAND MANAGEMENT, COMMUNICATION, STRATEGY, DIGITAL (Brand Equity building, New Product Development, Consumer insights, Communication strategy, Brand Activation, Digital marketing -Social, Mobile, Analytics, SEO, Paid, Content, CRM-, Health marketing, Portfolio management, Market research, Shopper Marketing, Public Relations, Events, Influencers, e-commerce) in Food, Luxury Drinks, Bodycare and Home Care industries. Foodservice, Fashion Retail and Decorative Paints. B2C, B2B, B2B2C.
Born in Cantabria, I have lived in different cities across Spain and in Montevideo (Uruguay), Brussels (Belgium) and Wiesbaden (Germany).
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Fractional CMO | Marketing Director | Consultant & Advisor | Innovation FMCG Retail DIY Global | IESE ISDI #EJE&CON | In permanent beta | Building brands and business in Spain
Marketing director with broad experience in different markets in FMCG, Foodservice, Fashion and DIY, as well as Retail. T-shaped skills and proven successes in Strategy, effective Innovation, Digital.
Passion and energy in +twenty years of successful consumer-oriented Marketing experience (local and international) paired with strong Sales acumen, acquired in different blue-chip FMCG multinational companies in the areas of Food, Drinks, Luxury, Bodycare, Home Care and Consumer and Professional Paints, as well as Foodservice, Fashion and DIY Retail.
Passionate for brands, I have a track record of added value in developing and implementing marketing brand strategies for brand activation and positioning, as well as project management, analytical and strategic skills and good financial awareness. I have good digital skills, and have pioneered the digital transformation in the companies I worked for.
I have a natural insight for consumer and customer trends, and have proven experience in concept development and bringing successful new products to the market. Expertise in translating consumer insights into products, 360º brand support and communication plans, working with and leading multi-functional, international teams.
Flexible and proactive to find solutions in a changing environment, commited, enthusiastic and capable of driving change and motivate others. I am a good communicator and like to think outside the box, with a very good balance between pragmatism and vision. Adaptable, empathetic and lifelong learner.
I am, above all, a team builder and team developer, based on a genuine interest on people, able to lead positively even in difficult times.
Gallup Clifton Strengths Asessment top 5 strenghts: Strategic, Ideation, Empathy, Developer, Input/Collector.
Specialties: MARKETING, INNOVATION, BRAND MANAGEMENT, COMMUNICATION, STRATEGY, DIGITAL (Brand Equity building, New Product Development, Consumer insights, Communication strategy, Brand Activation, Digital marketing -Social, Mobile, Analytics, SEO, Paid, Content, CRM-, Health marketing, Portfolio management, Market research, Shopper Marketing, Public Relations, Events, Influencers, e-commerce) in Food, Luxury Drinks, Bodycare and Home Care industries. Foodservice, Fashion Retail and Decorative Paints. B2C, B2B, B2B2C.
Born in Cantabria, I have lived in different cities across Spain and in Montevideo (Uruguay), Brussels (Belgium) and Wiesbaden (Germany).
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Elena Sancha Solana
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
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