Elise Schimke

Available for hire fromNegotiable

Social media strategist, SEO expert, creative copywriter

Digital strategist with 5+ years of experience helping organizations reach their audiences when and where it matters most. Currently specializing in science and education communications.

Projects

Field Museum Instagram Reels

Strategized, filmed, edited, and managed a 6-month shift to vertical video production for the Field Museum of Natural History in Chicago. With small changes to production plans quarter over quarter, the Museum produced 11 Instagram Reels posts that earned 1.2 million impressions, 141,000 engagements, and improved the channel's overall engagement rate by more than 87%.See More

CPS Return to School Campaign

At the beginning of the COVID-19 pandemic, the digital team at CPS heard feedback from our parents, teachers, and community members on social media stating they felt we were talking at them, rather than with them. To address our communities’ health, safety, and at-home learning concerns, we began refocusing many of our digital deliverables to directly answer their questions and amplify their voices where and whenever possible. These primarily took the form of videos and blogs on Facebook (home to our largest audience of parents and guardians) and required us to collaborate with our community members to ensure our final products represented their diverse experiences across the nation's third-largest school district.See More

Work History

Social Media Strategist

Field Museum of Natural HistoryManages science storytelling on the museum’s main platforms (Facebook, Twitter, and Instagram), which have a collective following of 493,000. Coordinates community management efforts; responses to users increased 45% over 11 months. Manages organic content boost strategy for Meta; ad results from these campaigns increased 567% and reached 45% more people over 11 months. Directed a six-month shift to a video-first strategy on Instagram that has contributed to a 75% increase in engagement and 13% increase in followers.

Digital Media Strategist

Chicago Public SchoolsFeb 2020 - Sep 2021 • 1 yr 7 mosDirected and executed social media strategy, content creation, and community management for the third-largest school district in the United States and its CEO, Dr. Janice K. Jackson. Grew the district’s platforms (Facebook, Twitter, and Instagram) 18% YoY to a collective 200,000 followers. Edited and approved all print and digital collateral related to COVID-19 informational campaigns produced by the Marketing Department, including the re-launch of the district’s B2S microsite. Wrote and edited monthly email newsletter, which was distributed to more than 120,000 families.

Education

Northwestern University

Graduate Degree, JournalismSep 2018 - Sep 2019

University of Wisconsin-Madison

Bachelor's Degree, HistoryAug 2013 - May 2017

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call

Social media strategist, SEO expert, creative copywriter

Digital strategist with 5+ years of experience helping organizations reach their audiences when and where it matters most. Currently specializing in science and education communications.