Elizabeth N.

Microeconomic Optimization

Data Cleansing

ARKit

Digital Marketing

Process Improvement

Web Development

Data Structures And Algorithms

Mobile Development

Product Management

JIRA

Content Strategy

Computer Vision

Alexa

Business Automation

Natural Language Processing

Data Analysis

Website Management

Monday.com

Public Relations

Consumer Behavior

Hootsuite

Asana

Systems Management

Agile Project Management

Partnership Management

Secondary Research

Market Research

Management

Qualtrics

Survey Creation

A/B Testing

Available for hire fromNegotiable

Contracts

Senior Manager (8+ years) leading high-impact content and digital strategy to drive rapid growth, brand performance, and platform execution.

• Led end-to-end campaign strategy and execution for digital products Max (Warner Bros.), Teams App Marketplace (Microsoft), and Echo Look (Amazon). • Specialized in content architecture, modular messaging systems, and performance-driven web experiences • Collaborated with design, growth, and engineering to launch scalable marketing infrastructure across channels • Skilled in tools like Braze, Contentful, Appsflyer, Looker, Adobe Experience Manager, Webflow, and Figma • Known for translating brand vision into high-impact creative, conversion flows, and digital structure

Projects

MAX US & Europe Launch

Supported digital marketing and content operations for Max, contributing to campaign execution, web experience, and cross-functional delivery across product and brand teams. See More

Teams App Monetization

Worked on go-to-market and content initiatives to support monetization efforts within the Microsoft Teams App ecosystem, focusing on marketplace experience, partner enablement, and cross-functional collaboration.See More

Amazon's Echo Look

Contributed to digital content and product marketing efforts for Echo Look, supporting user education, campaign strategy, and cross-functional execution for an AI-powered consumer device.See More

Work History

Sr. Technical Program Manager, Platform Marketing

Warner Bros. DiscoveryLed growth marketing experiments across Max’s digital ecosystem, increasing new user activation by 21% through optimized email lifecycle flows and homepage content segmentation. Partnered with content marketing and copy teams to reposition Max Originals using persona-driven editorial calendars and cross-channel storytelling. Designed and launched targeted campaign pages (web and mobile) that elevated franchise-level engagement during premiere windows. Drove digital experience QA and iteration across multiple seasonal content launches with creative and product design teams. Created custom landing experiences that increased traffic from social by 35% via UTM-based A/B testing and design variations. Collaborated with brand designers to build consistent campaign templates for new launches (visual, messaging, and CMS-ready).

Sr. Program Manager, Global Customer Growth

MicrosoftFeb 2022 - Jan 2023 • 1 yrDesigned and implemented the App Marketplace’s first multi-touch marketing strategy, resulting in a 28% increase in developer engagement. Built content systems for partner app onboarding, product education, and go-to-market announcements with internal CMS workflows. Created high-conversion product marketing landing pages and supporting UX flows to drive app discovery across Teams users. Led cross-functional working groups between marketing, web engineering, and UX to deliver a streamlined self-serve publishing experience. Wrote developer-facing copy for in-product banners, content tiles, and partner resource centers — measured impact via CTR lift. Worked closely with product designers to audit and refine the Marketplace’s public-facing surfaces, elevating UI clarity and message hierarchy.

Technical Program Manager, Content & Systems

BungalowJan 2020 - Jun 2020 • 6 mosLed the Data Platform Operations team to develop an advanced property recommendation system, resulting in a 30% increase in user engagement and a 200% uplift in conversion rates, significantly enhancing overall platform performance. Facilitated collaboration between engineering and data science teams to create predictive pricing models, which directly contributed to a 25% revenue growth and ensured pricing strategies were responsive to market fluctuations. Supported product data science teams in implementing real-time predictive pricing algorithms, providing accurate property valuations that enhanced decision-making and market competitiveness. Implemented agile scrum methodologies across multiple departments, streamlining workflows and reducing project timelines by 15%, while improving deliverable quality, as evidenced by a notable decrease in bug reports and increased stakeholder satisfaction.

Program Manager, Digital Marketing

AmazonMar 2018 - Jul 2019 • 1 yr 5 mosLed cross-functional efforts to standardize Bungalow’s content infrastructure across SEO, lifecycle email, and paid media, resulting in a 40% lift in lead quality. Created web-first content templates for new cities and listings, combining scalable CMS design with local SEO optimization. Partnered with growth marketing to implement A/B testing for landing pages and listing previews, improving conversion by 17%. Produced in-product and on-site copy to improve clarity, increase application starts, and reduce bounce rates during user acquisition flows. Managed web QA process during major CMS migration, collaborating with designers and devs to preserve UX integrity across 50+ markets. Developed a style guide and modular content blocks for homepage, city pages, and onboarding flows to accelerate go-to-market velocity.

Program Manager, Echo Look

AmazonMar 2017 - Mar 2018 • 1 yr 1 mo

Data Specialist, Echo Look

AmazonJun 2016 - Mar 2017 • 10 mos

Education

University of California, Santa Cruz

Bachelor of Arts (B.A.), Business Management Economics2012 - 2016

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