Top Talent like Elizabeth are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Elizabeth Webster

Product Marketing Manager • Content Marketing Manager • Creative & Brand Strategist • Atlanta, GA, US
Market Research
Competitive Analysis
Content Creation
Social Media Marketing
Product Marketing
Creative Strategy
Go-to-market Strategy
Spanish
Short Video Ads
Script Writing
Problem Solving
Creative Thinking
Ghost Writing
Ad Copy
Writing
Digital Advertising
Content Strategy
Creative Writing
Creative Marketing
Product Strategy
Advertising
TikTok
Social Media Management
Social Media
Instagram
Negotiation
Available for hire fromNegotiable
Contracts
Content Marketing Specialist | Strategic Product Marketing Expert
With a background in B2B SaaS marketing as well as 3 years of experience creating consumer-focused content, I have cultivated a diverse skill set in marketing and business operations. As a Content Marketing Specialist, I have partnered with various brands to develop content strategies and create compelling storytelling for social media. My most recent corporate experience at Intradiem as a Project Operations Manager and Product Marketing Manager saw me streamline service contract workflows, enhance profitability, and lead strategic initiatives that resulted in new product developments and a patent. My roles involved crafting go-to-market strategies, aligning cross-functional teams, and spearheading competitive strategy initiatives. Additionally, my membership with the Product Marketing Alliance enriched my expertise through extensive engagement with industry resources and mentorship. My career is marked by a commitment to operational excellence and innovative marketing solutions.

Projects

15 sec ad for Family Tech App

This client requested a quick 15-second, scroll-stopping ad that was aimed for the family target audience. We took best practices from both UGC creation (quick cuts, talking head, green screen, product demo) as well as creative strategy (messaging that positions the product as a solution to emotions - not just feature highlights) to bring this ad to life. Strategy, scripting, filming, and editing all done by me (and my little coworkers who were paid for their participation). See More

Work History

F

Content Marketing Specialist

FreelancePartnered with brands and businesses of all sizes and industries to create content strategy, craft compelling storytelling, and produce converting video ads and content for social media accounts.
I

Project Operations Manager, Product Marketing Manager, Business Analyst, Special Projects

IntradiemFeb 2018 - May 2024 • 6 yrs 4 mosManaged and optimized service contract workflows in Salesforce, cutting turnaround time to 24-48 hours and improving operational efficiency. Provided strategic updates and presentations for senior leadership, aiding long-range planning and interdepartmental alignment. Reduced discount rates on services contracts by 14%, improving profitability. Led the creation and execution of go-to-market strategies across product, sales, and marketing teams. Developed clear, value-based messaging for product demos, pitch decks, and competitive battlecards. Collaborated with cross-functional teams to ensure alignment on product launches and developed sales enablement tools to support both internal and customer-facing interactions. Led product demos and sales training sessions, simplifying complex features into impactful stories for both internal teams and customers. Created and led a quarterly user research program that directly influenced product roadmap decisions, resulting in the development of 5 new products, one of which doubled the addressable market and granted the business a new patent on which I am listed as a co-author. Spearheaded competitive strategy initiatives and competitive enablement program, leveraging customer insights to refine sales plays, reducing loss rates against the top competitor. Developed and led a product readiness program that improved internal alignment and market engagement readiness, reducing product launch timelines by 6 months.
P

Member

Product Marketing AllianceJun 2021 - Jun 2022 • 1 yr 1 moEngaged with 100s of hours' worth of product marketing presentations, templates, exclusive content, and mentorship through PMA's membership plans, significantly enhancing product marketing skills.

Education

S

Syracuse University

B.A, International Relations2010 - 2013
S

Syracuse University in Florence

Bachelor of Arts - BA, International Relations and Affairs2010
G

Gainesville High School

Honors Graduate2006 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Content Marketing Specialist | Strategic Product Marketing Expert
With a background in B2B SaaS marketing as well as 3 years of experience creating consumer-focused content, I have cultivated a diverse skill set in marketing and business operations. As a Content Marketing Specialist, I have partnered with various brands to develop content strategies and create compelling storytelling for social media. My most recent corporate experience at Intradiem as a Project Operations Manager and Product Marketing Manager saw me streamline service contract workflows, enhance profitability, and lead strategic initiatives that resulted in new product developments and a patent. My roles involved crafting go-to-market strategies, aligning cross-functional teams, and spearheading competitive strategy initiatives. Additionally, my membership with the Product Marketing Alliance enriched my expertise through extensive engagement with industry resources and mentorship. My career is marked by a commitment to operational excellence and innovative marketing solutions.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Elizabeth are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Elizabeth Webster

Product Marketing Manager • Content Marketing Manager • Creative & Brand Strategist • Atlanta, GA, US
Market Research
Competitive Analysis
Content Creation
Social Media Marketing
Product Marketing
Creative Strategy
Go-to-market Strategy
Spanish
Short Video Ads
Script Writing
Problem Solving
Creative Thinking
Ghost Writing
Ad Copy
Writing
Digital Advertising
Content Strategy
Creative Writing
Creative Marketing
Product Strategy
Advertising
TikTok
Social Media Management
Social Media
Instagram
Negotiation
Available for hire fromNegotiable
Contracts

Projects

15 sec ad for Family Tech App

This client requested a quick 15-second, scroll-stopping ad that was aimed for the family target audience. We took best practices from both UGC creation (quick cuts, talking head, green screen, product demo) as well as creative strategy (messaging that positions the product as a solution to emotions - not just feature highlights) to bring this ad to life. Strategy, scripting, filming, and editing all done by me (and my little coworkers who were paid for their participation).

Work History

F

Content Marketing Specialist

FreelancePartnered with brands and businesses of all sizes and industries to create content strategy, craft compelling storytelling, and produce converting video ads and content for social media accounts.
I

Project Operations Manager, Product Marketing Manager, Business Analyst, Special Projects

IntradiemFeb 2018 - May 2024 • 6 yrs 4 mosManaged and optimized service contract workflows in Salesforce, cutting turnaround time to 24-48 hours and improving operational efficiency. Provided strategic updates and presentations for senior leadership, aiding long-range planning and interdepartmental alignment. Reduced discount rates on services contracts by 14%, improving profitability. Led the creation and execution of go-to-market strategies across product, sales, and marketing teams. Developed clear, value-based messaging for product demos, pitch decks, and competitive battlecards. Collaborated with cross-functional teams to ensure alignment on product launches and developed sales enablement tools to support both internal and customer-facing interactions. Led product demos and sales training sessions, simplifying complex features into impactful stories for both internal teams and customers. Created and led a quarterly user research program that directly influenced product roadmap decisions, resulting in the development of 5 new products, one of which doubled the addressable market and granted the business a new patent on which I am listed as a co-author. Spearheaded competitive strategy initiatives and competitive enablement program, leveraging customer insights to refine sales plays, reducing loss rates against the top competitor. Developed and led a product readiness program that improved internal alignment and market engagement readiness, reducing product launch timelines by 6 months.
P

Member

Product Marketing AllianceJun 2021 - Jun 2022 • 1 yr 1 moEngaged with 100s of hours' worth of product marketing presentations, templates, exclusive content, and mentorship through PMA's membership plans, significantly enhancing product marketing skills.

Education

S

Syracuse University

B.A, International Relations2010 - 2013
S

Syracuse University in Florence

Bachelor of Arts - BA, International Relations and Affairs2010
G

Gainesville High School

Honors Graduate2006 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.