Emily Barlow

Content Marketing Manager • Project Manager • Creative & Brand Strategist • Revelstoke, BC, CA

Event Management

Collaboration

Marketing Strategy

Project Management

Process Improvement

Article Writing

Content Strategy

Available for hire fromNegotiable

Contracts

Experienced creative project manager and storyteller who builds meaningful, multi-platform campaigns for brands.

I'm an experienced project lead, content marketer and freelance journalist. I am solutions-driven and thorough, and love a good creative challenge. My background is in managing integrated, data-informed content marketing campaigns and events for global brands. I have a knack for developing production strategies and content ideas for print, digital and social media, then implementing them. I've worked with big brands like Tourism New Zealand, RedBalloon, MINI, Renault, Kraft Heinz, Tourism Australia, American Express and Disney. I've also had experience leading high performance teams, improving operations and processes to achieve effective team collaboration and quality client service.

Projects

Broadsheet x Tourism New Zealand Annual Partnership

Over two years, I was the key project lead for our top tier strategic partnership with Tourism New Zealand. This involved project managing the launch of Broadsheet internationally to New Zealand for the first time ever, with a strategic marketing and social media plan, and backed by 40 bespoke content pieces (article and video) promoting NZ as a destination. The activity reached over 3 million viewers. In April 2022, I managed and executed a one-night only activation in Sydney for 130 guests, facilitating the collaboration of over 30 New Zealand-born artists, chefs and businesses in an immersive experience that encouraged visitation to New Zealand. I planned and executed the marketing and social media strategy for two reader competitions in 2023. Both resulted in over double our predicted sign ups and drove a 300% return on investment for the client. See More

Broadsheet x Tourism Tasmania Special Print Edition

As Group Campaign Manager, I helped the sales & partnerships team strategically plan our first ever tourism-focused black and white newspaper at Broadsheet. My consulting role continued after sign off with the project management team, providing production advice and mentorship, budgeting approvals and social media and promotional strategies to ensure all KPIs were exceeded. We created over 10 unique features, a bespoke front cover shoot and eye-catching design to promote Tasmania as a winter destination. We printed and distributed over 30,000 copies nationally in 2022 and increased the client spend, distribution and production to 50,000 copies in 2023. In 2023, I also oversaw the planning and production of a new site vertical dedicated to Tasmania. See More

The Domain Review in partnership with Broadsheet print paper

In 2023 I was the key project lead for Broadsheet's new strategic editorial and revenue partnership with The Domain Review, a prestigious weekly property magazine distributed in Melbourne, AU. In the lead up to launch, I developed the processes for working with the Domain's external editorial team, facilitated relationships between departments and project managed the delivery of 3 months of magazines. Due to my smooth management, the magazine has passed its trial period and is continuing with a 12 month relationship. See More

Work History

Client Engagement Specialist

Brand of a Leader - Remote freelance role where I facilitate client interviews and build content plans for personal branding initiatives, including LinkedIn profiles, thought leadership articles, websites and podcasts. - Building a client engagement and marketing plan for new internal B2B podcast.

Group Campaign Manager

Broadsheet MediaApr 2021 - Oct 2023 • 2 yrs 7 mosHead of campaign production and client services at Broadsheet Media. Responsibilites: - Team management position overseeing multi-platform content marketing campaigns and activations for over 120 clients. Packages included but were not limited to: bespoke articles, video, talent collaborations, OOH, eDM marketing, print, social media, design, events, talent collaborations. - Escalation point for all client, project management and production needs, and responsible for overseeing quality control. - Refined operations and strategy for cross-departmental collaboration and transformed project management process onto Asana - Provided strategic content advice to sales and strategy teams based on past-campaign performance and insights - Oversaw digital advertising operations, delivery and relationship with google-ads management team - Oversaw and educated team on campaign reporting processes using GA4, Meta Business Suite, Braze and Canva - Effectively expanded client service presence and retention in new markets with an increase of client retention YoY under my leadership - Established production processes with new collaborative media partners (The Guardian AU & The Domain Review). - Project lead for launch of editorial print partnership with property magazine The Domain Review

Freelance Writer

Emily Barlow I work as a freelance travel and culture writer, with experience covering lifestyle, food, entertainment, adventure and branded content. Published by Broadsheet (AU), We Are Explorers (AU), get lost magazine (AU) and Explore Magazine (CA)

Campaign Manager

Broadsheet MediaJul 2018 - Apr 2021 • 2 yrs 10 mosTrusted as the first project manager representative in Sydney as a new market, before taking on team leadership position - Managed client campaigns from end-to-end at Broadsheet Media, responsible for the Studio's key clients across a range of industries: automotive, finance, travel & tourism, SaaS, FMCG, hospitality, cultural events - Responsible for complex project planning, excellent client service, timeline development, budgeting, coordinating creative teams and freelancers and industry talent, delivering feedback and managing production of content - Executed large and small-scale branded events to engage with audience members, as well as pre and post promotion - Ensured all campaigns were delivered on brand brief, on budget and over-exceeded KPIs - Oversaw amplification of content via social media and EDM, providing recommendations for optimisations throughout including paid media strategy - Provided comprehensive insights-driven reporting and analysis to clients - Used insights and data on content performance to help inform future strategic activity

Education

UNSW Australia

Bachelors Degree, COMMUNICATION, JOURNALISM, AND RELATED PROGRAMS2012 - 2015

McGill University

Semester Abroad, Communication and Media Studies2014

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