Emma Palatnik

Marketing strategist with 9+ years of experience developing content, communications, digital marketing, and brand strategies for financial services and B2B organizations. Experienced creating and managing content across websites, email, social media, video, internal communications, and PR, with a track record of strengthening brands, engaging audiences, and supporting business growth. Has led full-funnel marketing efforts, internal communications for large organizations (1,000+ employees), and startup/agency growth from 0 to first clients and measurable lead generation.

Projects

Sunshine Digital Marketing Solutions Website

Agency site built and run end to end, including brand, copy, design, and SEO for a financial-services marketing practice.

AGP Prime Press Release

Press release announcing a new hire. Was picked up by a news organization and resulted in this press placement: https://www.hedgeweek.com/agp-prime-appoints-director-of-business-operations-and-trading/.See More

Work History

Head of Agency

Sunshine Digital Marketing SolutionsMay 2025 - Sep 2026 • 1 yr 5 mos● Helped launch and build a startup marketing agency within a group of affiliated financial-services companies, including Egret Securities and Sunshine Technology Services, and supported marketing strategy and execution across the businesses ● Worked directly with the CEO of affiliated companies and senior leadership at client organizations to develop marketing strategies and initiatives aligned with business goals ● Developed and executed integrated marketing strategies spanning content, copywriting, branding, graphic design, websites and SEO, email marketing, social media, advertising, public relations, events, and analytics ● Drove business development, and grew the agency's client base from 0 to 4 clients across RIAs, accounting firms, and other financial-services businesses through outreach, networking, referrals, and inbound marketing

Director of Prime Brokerage Digital Marketing

A.G.P./Alliance Global PartnersNov 2024 - Nov 2025 • 1 yr 1 mo● Led the entire marketing function for the prime brokerage business, owning strategy and hands-on execution across content, digital, social media, email, public relations, and events, and contributing to 20+ leads ● Developed content and marketing campaigns targeting hedge funds, family offices, professional traders, investment funds, and other institutional audiences ● Managed outside vendors and marketing partners, coordinating deliverables and ensuring projects aligned with business objectives ● Used analytics and reporting to measure performance, identify opportunities, and optimize campaigns

Content Marketing and Internal Communications Coordinator

Lincoln InternationalJul 2024 - Oct 2024 • 4 mos● Supported marketing and communications for a global investment bank serving private equity firms, venture capital firms, and public and privately held companies ● Managed freelance writers and external vendors while working closely with subject matter experts and internal stakeholders to develop accurate, high-quality marketing and communications materials ● Wrote and edited content and copy across websites, email campaigns, press releases, articles, videos, awards, social media, and internal communications ● Led and executed internal communications strategy for 1,000+ employees, achieving 70%+ email open rates and 10%+ click rates

Marketing Specialist

Lincoln InternationalMar 2022 - Jun 2024 • 2 yrs 4 mos● Supported marketing and communications for a global investment bank serving private equity firms, venture capital firms, and public and privately held companies ● Managed freelance writers and external vendors while working closely with subject matter experts and internal stakeholders to develop accurate, high-quality marketing and communications materials ● Wrote and edited content and copy across websites, email campaigns, press releases, articles, videos, awards, social media, and internal communications ● Led and executed internal communications strategy for 1,000+ employees, achieving 70%+ email open rates and 10%+ click rates

Marketing Consultant (Founder)

Digital Marketing FirmJan 2017 - Oct 2024 • 7 yrs 10 mos● Founded and operated a digital marketing firm providing strategic and hands-on marketing services to small businesses and nonprofit organizations ● Built the business from 0 to 10+ client relationships through networking, referrals, direct outreach, and relationship-driven business development ● Developed integrated strategies across content, social media, email, websites, SEO, influencer marketing, events, and fundraising ● Created and managed content, websites, email campaigns, and organic and paid social campaigns across LinkedIn, Instagram, Facebook, TikTok, and X

Education

University of Illinois Urbana-Champaign

Bachelor of Science, Journalism

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