Top Talent like Emmaline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Emmaline Salles

Creative & Brand Strategist
Available for hire fromNegotiable
Contracts
Senior Brand Strategist | Marketing Expert
With a robust educational background in International Relations from Universidad Torcuato Di Tella and the University of North Carolina at Chapel Hill, complemented by a Full-Time Web Development Course at Ironhack, I bring a unique blend of strategic thinking and technical expertise. Currently serving as a Senior Brand Strategist at Side, I have successfully transformed the brand strategy team, created partner brand books, and streamlined the naming selection process, resulting in significant cost savings and efficiency improvements. As the owner of Stone & Flame, I achieved a 50% YoY revenue increase and established a strong social media presence. My previous roles include Brand Strategist and Marketing Manager at Noodle Partners, where I developed comprehensive brand strategies and marketing campaigns, and Marketing and Sales Manager at Watsco Ventures, where I managed marketing projects and launched a new Fin-tech app.

Work History

S

Senior Brand Strategist

Side- Brand Strategy Transformation (Increased Value): Spearheaded the complete transformation of Side's brand strategy team from a mere naming role to a comprehensive brand strategy role, resulting in a significant increase in overall value. Led the team to develop and implement new brand strategies that elevated the company's image and enhanced brand recognition in the market. - Partner Brand Book Creation (Cost Savings and Brand Boost): Initiated the creation of partner brand books, encompassing value propositions, brand voice, and style guide, resulting in a significant cost-saving of $2M annually and a boost in brand value. Worked closely with partners to ensure brand consistency and alignment with company values and messaging. - Streamlined Naming Selection Process (Improved Efficiency): Streamlined the naming selection process from an average of 44 to 17 days and reduced naming rounds from 4 to 2, resulting in significant improvements in efficiency. Collaborated with cross-functional teams to develop a new naming selection process that reduced errors and improved naming consistency. - Team Supervision and Career Development: Supervised a team of 3 brand strategists and 2 copywriters, ensuring career development and handling escalations. Conducted regular performance evaluations and provided coaching and mentoring to team members to improve their skills and abilities. Created a positive and collaborative team environment that encouraged creativity and innovation.
S

Owner

Stone & Flame- Achieved a 50% YoY increase in revenue by developing and defining the brand and marketing strategy for Stone & Flame, New Jersey. - Built a robust social media presence for the brand, with a following of 3K+ on Instagram and 15K on TikTok. Created compelling designs, photography, and content for all social media platforms. - Designed and launched the brand's website, using my expertise in design and coding. Successfully implemented multiple email campaigns through Wix & MailChimp. - Ensured exceptional customer service by regularly communicating with customers via social media, website, and email. Resolved any damaged deliveries or customer inquiries, resulting in a loyal following of repeat customers. - Generated significant interest in Stone & Flame by creating captivating booth designs and branding for dozens of local events and trade shows. - Successfully introduced various products into over 30 stores across the USA and launched Stone & Flame on popular online marketplaces such as Wayfair, Tundra, and Faire.
N

Brand Strategist

Noodle PartnersNov 2020 - Apr 2022 • 1 yr 6 mos- Empowered a full suite of partners, products, and programs consisting of 24 universities, 65 programs, and approximately 125 launches by leveraging market research and intelligence to develop brand, value proposition, positioning, and go-to-market strategies as Noodle's Remote Brand Strategist. - Fostered and reinforced customers' deep emotional connection to the university brand(s) as well as the Noodle brand by creating compelling brand architecture including style guides, brand guidelines, and brand vision. - Informed service productization and drove revenue through increased efficiency and retained employees by synthesizing Noodle's go-to-market processes into a comprehensive operational map used company-wide to project capacity and planning. - Delivered sharply focused creative briefs and strategy deliverables to peers, partner agencies, and executive leadership by developing creative and insights-driven brand strategies using various brand frameworks such as uncommon denominator and unique value propositions (UVPs).
N

Marketing Manager

Noodle PartnersMar 2020 - Nov 2020 • 9 mosAs a Marketing Manager at Noodle Partners, likely contributed to the development and execution of marketing strategies, managed marketing campaigns, and collaborated with cross-functional teams to enhance brand visibility and drive customer engagement.
W

Marketing and Sales Manager

Watsco VenturesNov 2017 - Aug 2018 • 10 mos- Assisted in managing and creating all the marketing and copy for multiple brands within the Ventures group and assured that all deadlines were met through advanced project management. - Handled all email marketing creation and deployment for the Ventures brand (MailChimp, Hubspot & Salesforce), using my coding experience with HTML & CSS. - Led the communication between the marketing and design team through creative briefs, sketches, Photoshop, and effective communication. - Was part of the key team that launched our new Fin-tech app, leading the sales/customer success team.

Education

U

Universidad Torcuato Di Tella

Licenciada en Estudios Internacionales (BA International Studies), International Relations2011 - 2015
I

Ironhack

Full-Time Web Development Course, Technologies: JavaScript, HTML5, CSS3, jQuery, Angular 2, Node.js, Express, MongoDB2017
U

University of North Carolina at Chapel Hill

International Relations and Affairs, International Relations and Affairs2014
S

St. Matthew's College

Bachilerato Bilingue Modalizado en Ciencias y Letras, Sede Belgrano2008 - 2010
G

Glen Rock High School

2007 - 2008

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Senior Brand Strategist | Marketing Expert
With a robust educational background in International Relations from Universidad Torcuato Di Tella and the University of North Carolina at Chapel Hill, complemented by a Full-Time Web Development Course at Ironhack, I bring a unique blend of strategic thinking and technical expertise. Currently serving as a Senior Brand Strategist at Side, I have successfully transformed the brand strategy team, created partner brand books, and streamlined the naming selection process, resulting in significant cost savings and efficiency improvements. As the owner of Stone & Flame, I achieved a 50% YoY revenue increase and established a strong social media presence. My previous roles include Brand Strategist and Marketing Manager at Noodle Partners, where I developed comprehensive brand strategies and marketing campaigns, and Marketing and Sales Manager at Watsco Ventures, where I managed marketing projects and launched a new Fin-tech app.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Maria Camila Molina

Brand consulting / Strategic marketing/ Communications/ Events/ Growth and media planning
Creative & Brand Strategy • Growth Marketing Management • Brand Partnership • 5 years of exp. • Medellín, Antioquia, CO

Stephany Pedroza

Strategic Marketing Manager with Expertise in Brand Identity and Data-Driven Strategies
Product Marketing • Sales Strategy • Creative & Brand Strategy • 10 years of exp. • Albuquerque, NM, US
A

Andrea Martínez Santana

Marketing Strategist | Brand & Digital Positioning Architect | Transformo ideas en estrategias que activan audiencias y generan resultados
Brand Design • 5 years of exp. • PA

Matthew Walker

Head of Marketing | Marketing Director | Brand Strategy Consultant
Growth Marketing Management • Creative & Brand Strategy • Content Marketing • 12 years of exp. • Richmond, VA, US

Top Talent like Emmaline are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Emmaline Salles

Creative & Brand Strategist
Available for hire fromNegotiable
Contracts

Work History

S

Senior Brand Strategist

Side- Brand Strategy Transformation (Increased Value): Spearheaded the complete transformation of Side's brand strategy team from a mere naming role to a comprehensive brand strategy role, resulting in a significant increase in overall value. Led the team to develop and implement new brand strategies that elevated the company's image and enhanced brand recognition in the market. - Partner Brand Book Creation (Cost Savings and Brand Boost): Initiated the creation of partner brand books, encompassing value propositions, brand voice, and style guide, resulting in a significant cost-saving of $2M annually and a boost in brand value. Worked closely with partners to ensure brand consistency and alignment with company values and messaging. - Streamlined Naming Selection Process (Improved Efficiency): Streamlined the naming selection process from an average of 44 to 17 days and reduced naming rounds from 4 to 2, resulting in significant improvements in efficiency. Collaborated with cross-functional teams to develop a new naming selection process that reduced errors and improved naming consistency. - Team Supervision and Career Development: Supervised a team of 3 brand strategists and 2 copywriters, ensuring career development and handling escalations. Conducted regular performance evaluations and provided coaching and mentoring to team members to improve their skills and abilities. Created a positive and collaborative team environment that encouraged creativity and innovation.
S

Owner

Stone & Flame- Achieved a 50% YoY increase in revenue by developing and defining the brand and marketing strategy for Stone & Flame, New Jersey. - Built a robust social media presence for the brand, with a following of 3K+ on Instagram and 15K on TikTok. Created compelling designs, photography, and content for all social media platforms. - Designed and launched the brand's website, using my expertise in design and coding. Successfully implemented multiple email campaigns through Wix & MailChimp. - Ensured exceptional customer service by regularly communicating with customers via social media, website, and email. Resolved any damaged deliveries or customer inquiries, resulting in a loyal following of repeat customers. - Generated significant interest in Stone & Flame by creating captivating booth designs and branding for dozens of local events and trade shows. - Successfully introduced various products into over 30 stores across the USA and launched Stone & Flame on popular online marketplaces such as Wayfair, Tundra, and Faire.
N

Brand Strategist

Noodle PartnersNov 2020 - Apr 2022 • 1 yr 6 mos- Empowered a full suite of partners, products, and programs consisting of 24 universities, 65 programs, and approximately 125 launches by leveraging market research and intelligence to develop brand, value proposition, positioning, and go-to-market strategies as Noodle's Remote Brand Strategist. - Fostered and reinforced customers' deep emotional connection to the university brand(s) as well as the Noodle brand by creating compelling brand architecture including style guides, brand guidelines, and brand vision. - Informed service productization and drove revenue through increased efficiency and retained employees by synthesizing Noodle's go-to-market processes into a comprehensive operational map used company-wide to project capacity and planning. - Delivered sharply focused creative briefs and strategy deliverables to peers, partner agencies, and executive leadership by developing creative and insights-driven brand strategies using various brand frameworks such as uncommon denominator and unique value propositions (UVPs).
N

Marketing Manager

Noodle PartnersMar 2020 - Nov 2020 • 9 mosAs a Marketing Manager at Noodle Partners, likely contributed to the development and execution of marketing strategies, managed marketing campaigns, and collaborated with cross-functional teams to enhance brand visibility and drive customer engagement.
W

Marketing and Sales Manager

Watsco VenturesNov 2017 - Aug 2018 • 10 mos- Assisted in managing and creating all the marketing and copy for multiple brands within the Ventures group and assured that all deadlines were met through advanced project management. - Handled all email marketing creation and deployment for the Ventures brand (MailChimp, Hubspot & Salesforce), using my coding experience with HTML & CSS. - Led the communication between the marketing and design team through creative briefs, sketches, Photoshop, and effective communication. - Was part of the key team that launched our new Fin-tech app, leading the sales/customer success team.

Education

U

Universidad Torcuato Di Tella

Licenciada en Estudios Internacionales (BA International Studies), International Relations2011 - 2015
I

Ironhack

Full-Time Web Development Course, Technologies: JavaScript, HTML5, CSS3, jQuery, Angular 2, Node.js, Express, MongoDB2017
U

University of North Carolina at Chapel Hill

International Relations and Affairs, International Relations and Affairs2014
S

St. Matthew's College

Bachilerato Bilingue Modalizado en Ciencias y Letras, Sede Belgrano2008 - 2010
G

Glen Rock High School

2007 - 2008

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.