Emmanuel E.

Marketing Strategy

Digital Marketing

Graphic Design

UI/UX Design

Email Marketing

Available for hire fromNegotiable

Contracts

Marketing Expert | Investment & Sports Management Specialist

I am a hands-on, versatile marketer with extensive experience across various sectors including fintech, FMCG, luxury goods, e-commerce, and investment management/venture capital advisory - where I have successfully led and executed marketing strategies for both start-ups and established businesses aiming for growth. With a Master's degree in International Business from Hult International Business School and a Bachelor's degree in Computer Science & Management from the University of Leicester, I bring a robust educational background to my professional. Currently, I serve as the Head of Marketing at Beamish International, where I oversee brand & marketing strategies to drive business growth.

Projects

8Medical

For 8Medical, I designed the UI/UX of a multifunctional website intended for emergency medical services, online patient registration, and appointment bookings. The design elements of the website allow it to also serves as a hub for essential company information and a resourceful health blog, all structured to enhance user experience and accessibility in critical health situations.See More

Optimum Global

I designed the UI for Optimum Global’s mobile investment app, tailored specifically for their private wealth clients. This intuitive app enables seamless KYC processes, onboarding, and direct engagement with investment portfolios, all from a mobile device. It offers users the convenience of tracking their investments comprehensively and receiving real- time alerts about diverse investment opportunities (mutual funds, fixed deposits, REITS) and the latest market news.See More

Beamish International

I led the creative conceptualisation and designed the UI/UX for Beamish International’s innovative client-facing app. My role extended to managing the app development project, which aimed to revolutionise how the company provides its high- end services. This app is designed to assist in offering direct- to-distillery advice, assurance, portfolio tracking and access to the world’s most prestigious Scotch Whisky stocks, reinforcing Beamish International’s brand positioning and expertise in the rare whisky market.See More

Work History

Marketing Manager (Brand & Growth)

Beamish InternationalFull-time EmployeeCurrently overseeing marketing functions for a global whisky private office, focusing on brand building, global HNW & UHNW client acquisition, PR, and high-value sales across global markets to drive growth. - Crafted and executed a thorough marketing strategy to amplify brand visibility and enhance private client interactions, generating a GSV of £23m and 73% YoY sales growth in FY 22/23. - Created both digital and offline marketing assets to support sales to private clients, funds and family offices as well as drive brand advocacy. - Developed the SEO, SEM, email campaigns, social media strategy and content plan to drive organic visits, engagement, and pipeline sales through a targeted content plan. - Designed and executed the PR communication plan, scrutinising and engaging in media, collaborative partnerships, and sponsorship opportunities alongside our external agency. - Formulated and executed a luxury event strategy, coordinating private events in London, Hong Kong & Singapore to facilitate networking, brand elevation, sales conversion, and partnerships, including American Express, private clubs, and luxury brands. - Managed the website, including website optimisation and monthly reporting. Spearheaded the end-to-end development of our multilingual app/digital platform.

Marketing Manager - Product & Brand

mytaluContract EmployeeJan 2021 - Dec 2021 • 1 yrBuilt the product & marketing functions and drove growth for a pan-African payment platform. - Led the UI/UX design and development for B2C (remittance & digital banking) and B2B products, resulting in increased market acceptance and downloads. - Instrumental in shaping the foundational marketing strategy, including brand identity, email campaigns, social media, user acquisition funnels, investor pitch deck for fundraising. - Developed website, maintenance servers, and updates, ensuring seamless user experience. - Delivered end-to-end app project, focusing on user experience and technical translations. - Executed SEO and PPC strategies, driving traffic and app sign-ups, and managed performance marketing ads across UK and international markets.

Digital Marketing Manager

Envestors UKContract EmployeeSep 2020 - Feb 2021 • 6 mosEnhanced investor engagement (HNW investors, funds, and family offices) using a digital-first approach through targeted campaigns. - Evaluated start-up pitch decks and assessed value propositions, providing critical feedback and recommendations to optimise investment appeal and market positioning. - Developed and managed multi-channel fundraising campaigns, boosting investor relations and achieving targeted outcomes. - Owned the CRM channel and investor marketing strategy, optimising investor relations. - Redesigned the corporate website and brand assets, implementing effective SEO and PPC strategies to drive significant traffic increases.

Senior Marketing Consultant

Reignwood Investment UKJun 2019 - Aug 2020 • 1 yr 3 mosManaged the creation of a strategic business unit focused on enhancing asset utilisation and cross-utilisation within the firm's £1bn+ international luxury investment portfolio across the UK & APAC. - Developed and executed digital marketing and brand strategies, promoting Reignwood's global and UK asset portfolios to HNWI & UHNW clients. - Designed and produced a wide array of marketing materials and digital content, enhancing client engagement through website updates, SEO optimization. - Coordinated and designed on-brand marketing assets, significantly increasing revenue and brand visibility through exclusive partnerships with luxury brands such as Louis Vuitton and Boucheron. - Established a central CRM database and master tracker, and implemented Salesforce for improved email marketing campaigns. - Managed £837k sales & marketing budget, monitoring ROI and reporting performance to senior stakeholders in Beijing and London.

Senior Marketing Executive & Agile Scrum Master

ING BankFull-time EmployeeNov 2016 - Dec 2017 • 1 yr 2 mosI developed and executed the core marketing strategy for the beta, launch, and go-live phases of ING Bank's YOLT fintech, aligning it with PSD2 and the Open Banking initiative within the UK Banking sector. - Executed creative digital growth marketing campaigns, social media strategies & brand building across online/offline activations including digital content and delivery of events. - Designed and managed email campaigns for a 100,000+ user database, monitored performance, and generated reports using Salesforce dashboards. - Managed CRM and customer journey mapping (onboarding, interaction, retention), analysing 10,000+ transactions for data-driven improvements. - Project managed the rebranded website, SEO, and Salesforce Service Cloud and Marketing Cloud implementation with two external digital agencies. - Served as scrum master, improving agile processes and collaboration with product owners in the UK and Amsterdam, managing JIRA/Confluence administration, daily scrums, and project backlogs across teams.

Marketing & Design Specialist

Legatto MediaFreelancerJan 2018 - May 2019 • 1 yr 5 mosAs the lead marketing specialist, my responsibilities involve coordinating the activities of strategic planning, email marketing and web development on in-house and client-side projects. - Project management lead on client-side projects focused on digital planning, brand development, graphic design and marketing within luxury retail, financial services, eCommerce and FMCG. - Refined and advised on clients’ digital strategy, email marketing campaigns, customer acquisition methods and go-to-market planning for improved online/offline engagement. - Managed website design & development projects for firms with financial services, media, oil & gas and advertising space including Sky Signs Nigeria (Nigeria’s first aerial advertising company) and Optimum Global (Wealth & Investment Management). - Designed and managed digital marketing campaigns and content strategy for the in-house publication with a global circulation of high net-worth readers and subscribers. - Built business & brand partnerships, and established key relationships with renowned players across the luxury industry and beyond.

Partner

One Click Sports ManagementI am a Partner at One Click Sports Management, a firm that specialises in sports management and marketing, where I leverage my network and expertise to help athletes and sports organisations achieve their goals and optimise their brand, positioning and performance.

Education

Hult International Business School

Master's degree, International Business

University of Leicester

Bachelor of Science (B.Sc.) Hons, Computer Science & Management

The Oratory School

Secondary Education, GCSE & A-Levels

Edinburgh Whisky Academy

Diploma, Single Malt WhiskyApr 2023 - May 2023

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