Eric Fernandez

UI/UX Design

Design Strategy

Information Architecture

User Research

User Flows

User Interface Design

User Personas

Available for hire fromNegotiable

Contracts

Experienced UX/UI Designer and Visual Artist

With a strong foundation in Information Technology from the Community College of Philadelphia, I have built a career as a UI/UX designer with over a decade of experience. I began my journey as a self-employed UI Designer in 2013, crafting user-friendly interfaces for diverse clients. My career advanced with roles at Arnd Town and PayPal, where I honed my skills in visual design and brand consistency. At PayPal, I was instrumental in creating visually appealing designs that aligned with the company's brand. Most recently, I served as a UX UI Designer at Amida Technology Solutions, where I focused on designing intuitive user interfaces and enhancing user experiences. My work is driven by a passion for creating seamless and engaging digital experiences, and I am committed to continually improving user interaction and satisfaction.

Projects

Eric Fernandez UX UI portfolio

This is my personal portfolio showing my designs and case studies.

Work History

UI Designer

Self EmployedFreelancerTrvl App: Led the design of interactive features improved event discovery, resulting in increased user engagement Malloreigh Web Store: Created a new visual identity, enhancing usability and aesthetics, which contributed to a 10% increase in user retention and checkout rates Luma Search: Lead designer and front end and back end developer for a mental health based search engine

UX UI Designer

Amida Technology SolutionsFull-time EmployeeJun 2021 - Jul 2024 • 3 yrs 2 mos • Led design for SaaS cybersecurity products: Transformed complex data into visually engaging dashboards and tools, applying data visualization techniques to improve user engagement and reduce time to access key information. • Developed a design system for a content management portal: Authored and contributed to design systems to increase team efficiency by ensuring UI consistency and speeding up project delivery. • Spearheaded a user-centric VA (veteran's affairs) application: Utilized user experience design principles to create a customizable system that improved user satisfaction and reduced processing errors through user research insights. • Collaborated with cross-functional teams: Worked closely with developers, product managers, and stakeholders to align design solutions with business goals, applying prototyping and user research to deliver projects ahead of schedule.

Ux/UI /Visual Designer

PayPalContract EmployeeOct 2019 - Jan 2021 • 1 yr 4 mos• Enhanced PayPal Wallet interface: Redesigned user flows and interfaces, using wireframing and prototyping to achieve increased user satisfaction and engagement. • Contributed to PayPal wallet cryptocurrency project: Collaborated on UX/UI design using data visualization for simplifying cryptocur- rency exchange features, facilitating user adoption, and enhancing product adoption metrics. • Established and maintained scalable design systems: Streamlined the product design process by reducing development time for new features, ensuring UI consistency and adherence to brand identity across all platforms.

UI Designer

Arnd TownFull-time EmployeeDec 2014 - Feb 2018 • 3 yrs 3 mos• Increased user engagement by 15%: Spearheaded the design of new interactive features that simplified user navigation and improved event discovery, leading to a surge in user participation. • Redesigned the platform's design system: Implemented a fresh visual identity that improved usability and aesthetic appeal, contributing to a 10% rise in user retention. • Collaborated on local event integration: Developed UI solutions that made it easier for users to find and connect with event promoters, enhancing the platform's social features.

Education

Community College of Philadelphia

Course Work, Information Technology

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