Top Talent like Eric are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Eric Marvin

Growth Marketing Manager
Sales Strategy Manager
Product Marketing Manager
Swartz Creek, MI, US
Leadership
Product Management
Marketing Strategy
Available for hire fromNegotiable
Contracts
Executive Leader | Brand Builder | Growth, Product & Marketing Strategist | Outdoor & Consumer Goods | Former Founder | Scaled Brands Across DTC, Retail & Global
Growth-oriented executive and brand builder with 18+ years leading consumer, outdoor, and sporting goods businesses from startup through scale. I specialize in building brands, products, and revenue systems that drive sustainable growth across ecommerce, retail, and global distribution. In prior roles, I scaled Elakai Outdoor to $2M in annual sales, secured partnerships with Dick’s Sporting Goods, REI, Macy’s, and Williams-Sonoma, and led end-to-end operations from marketing and product development to sourcing and sales. I helped American Cornhole Association grow revenue from $1.1M to $8M, developed official game rules, and built licensee partnerships. More recently, I led multi-department growth initiatives at WeCreate Media and contributed to StoryBrand’s framework as a Certified Guide. My experience spans public companies, private equity, and founder-led ventures. I am open to executive leadership opportunities in outdoor, sporting goods, and consumer products where I can accelerate growth, build market leadership, and drive long-term value.

Projects

Product & Brand Development: Coleman Dark Room™ Technology

Led the end-to-end strategic global development and global go-to-market execution for Dark Room™ Technology, a patented fabric innovation designed to block 90% of sunlight and reduce heat in tents. This project was a cornerstone of the brand’s modernization strategy, targeting festival-goers and families to expand the category’s seasonal relevance. Key Achievements Revenue Impact: Spearheaded the product roadmap and commercialization strategy that delivered $20M+ in incremental annual revenue within the first two years of launch. Retail Expansion: Successfully secured premium placement and expanded shelf space across major big-box and specialty outdoor retailers, including Dick’s Sporting Goods, Costco, Walmart, and Target. Market Differentiation: Managed the cross-functional life-cycle from R&D and consumer insights to creative campaign delivery, positioning Coleman as a leader in technical outdoor innovation. Omnichannel Growth: Executed a high-impact digital marketing strategy that drove record-breaking DTC sales and elevated the brand's "Social Listening" scores by addressing the #1 consumer pain point: early morning heat and light.See More

Elakai Outdoor Launch: Concept to REI

Founded and scaled a premium outdoor lifestyle brand from a blank-page concept to a nationally recognized label. Developed the brand identity and product architecture to fill a gap in the "elevated outdoor play" category, focusing on sustainable materials and heirloom-quality craftsmanship. Key Achievements Retail Strategy: Orchestrated the successful pitch and on-boarding process for REI, positioning Elakai as a primary vendor in their outdoor games and lifestyle category. Product Innovation: Led the design and commercialization of a multi-SKU product line, managing global supply chains and QC to meet the rigorous sustainability and durability standards required by premium retailers. Rapid Scale: Achieved $2M in annual sales within the first three years, maintaining a 50%+ year-over-year growth rate through a balanced omnichannel approach (DTC, Specialty Retail, and Marketplaces). Strategic Partnership: Secured high-impact placements at other top-tier retailers, including Dick’s Sporting Goods, Macy’s, and Williams Sonoma, establishing the brand’s presence in both the outdoor and home/gift sectors. Successful Exit: Directed all business operations and capital strategy, leading the company to profitability by year three and facilitating a successful business exit in 2023.See More

Work History

R

Owner

RNK Apparel Co.
L

Head of Brand Strategy

Lyders GroupA dynamic brand strategist and innovator skilled in building and repositioning brands across a wide range of industries. Led strategic direction for a portfolio including Eberbach Cabinets, Rockhard Tools, Lyders Group, and People & Pets Pharmacy. Core expertise in brand development, launching an independent pharmacy startup, and leading three rebranding projects. bridged brand strategy with operations, providing direct leadership to pharmacy and purchasing teams to ensure a consistent brand experience at every touchpoint.
B

Minority Equity Owner

BuyAmerican.com
W

Minority Owner

World Series of CornholeThe President of Marketing is responsible for leading global marketing, branding, and fan engagement strategies to drive growth, increase viewership, and expand media rights value. Developed a multi-year roadmap to boost attendance, fan engagement, and revenue through sponsorships and digital merchandise.
M

Independent Consultant

Marvin Business Strategy LabBusiness and Marketing consultant focused on sustainable growth within strict budget constraints. Builds high-leverage strategies addressing market challenges, conducts financial and market analysis, and develops targeted, measurable marketing plans.
A

Equity Partner and President - DTC | E-commerce | Marketplace

American Cornhole AssociationMay 2020 - Dec 2023 • 3 yrs 8 mosGrew business revenue from $1.1M to $8M in under 4 years; led development of cornhole rules and licensee relationships; built strategic partnerships.
E

Founder and President - DTC | Retail | Marketplace | Ecommerce

Elakai OutdoorMay 2020 - Dec 2023 • 3 yrs 8 mosFounded and scaled an outdoor games lifestyle brand, achieving $2M in annual sales and 50%+ YoY growth. Secured partnerships with Dick’s Sporting Goods, REI, Macy’s, and Williams Sonoma. Oversaw all operations from marketing strategy and product development to sourcing and sales.
S

StoryBrand Certified Guide

StoryBrandApr 2020 - Mar 2021 • 1 yr
+

Director of Sales, Marketing, Product Management

+WeCreate MediaMay 2019 - Mar 2020 • 11 mosDirected four departments; built 3-5 year growth strategy; led product development and sales.
A

Director of Marketing (Marketing, Customer Service, Product Management, and Sales)

American Outdoor Brands Inc.Dec 2017 - Jun 2019 • 1 yr 7 mosDirected four key departments; rebranded a division, introduced new product categories, and supported multi-channel revenue growth across DTC, retail, and OEM.

Education

S

StoryBrand Certification

Certified Guide - Story and Copywriting, Marketing2020
W

Western Michigan University - Haworth College of Business

Bachelor's of Science, Marketing2002 - 2006

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How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Executive Leader | Brand Builder | Growth, Product & Marketing Strategist | Outdoor & Consumer Goods | Former Founder | Scaled Brands Across DTC, Retail & Global
Growth-oriented executive and brand builder with 18+ years leading consumer, outdoor, and sporting goods businesses from startup through scale. I specialize in building brands, products, and revenue systems that drive sustainable growth across ecommerce, retail, and global distribution. In prior roles, I scaled Elakai Outdoor to $2M in annual sales, secured partnerships with Dick’s Sporting Goods, REI, Macy’s, and Williams-Sonoma, and led end-to-end operations from marketing and product development to sourcing and sales. I helped American Cornhole Association grow revenue from $1.1M to $8M, developed official game rules, and built licensee partnerships. More recently, I led multi-department growth initiatives at WeCreate Media and contributed to StoryBrand’s framework as a Certified Guide. My experience spans public companies, private equity, and founder-led ventures. I am open to executive leadership opportunities in outdoor, sporting goods, and consumer products where I can accelerate growth, build market leadership, and drive long-term value.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Vince Lusardi

Brand and Product Advisor | Expert in Decks, Content, and Creative Strategy | Startup, Web3, DTC, E-Commerce Specialist | Raised $50M+ | Formerly at CraftJack and Catch Co | Ad Club CO Board Member | Outdoor and Wellness Enthusiast
Creative & Brand Strategy • Content Marketing • UX Design • 20 years of exp. • Denver, CO, US

Katrina Lainsbury

Founder | Brand Development Expert
Social Media Marketing • Creative & Brand Strategy • Brand Design • 4 years of exp. • Montreal, QC, CA

Bani Bahari

Global Strategic Advisor & Exited CPG Founder | Columbia MBA | Board & Advisory Roles | Growth Strategy, Operations, & M&A
Operations Management • 15 years of exp. • New York, NY, US

Jordan Verroi

Fractional AI Growth Operator Helping Companies Automate Marketing, Increase Revenue & Scale Faster
AI & Machine Learning • Growth Marketing Management • Sales Strategy • 14 years of exp. • Telluride, CO, US

Top Talent like Eric are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Eric Marvin

Growth Marketing Manager
Sales Strategy Manager
Product Marketing Manager
Swartz Creek, MI, US
Leadership
Product Management
Marketing Strategy
Available for hire fromNegotiable
Contracts

Projects

Product & Brand Development: Coleman Dark Room™ Technology

Led the end-to-end strategic global development and global go-to-market execution for Dark Room™ Technology, a patented fabric innovation designed to block 90% of sunlight and reduce heat in tents. This project was a cornerstone of the brand’s modernization strategy, targeting festival-goers and families to expand the category’s seasonal relevance. Key Achievements Revenue Impact: Spearheaded the product roadmap and commercialization strategy that delivered $20M+ in incremental annual revenue within the first two years of launch. Retail Expansion: Successfully secured premium placement and expanded shelf space across major big-box and specialty outdoor retailers, including Dick’s Sporting Goods, Costco, Walmart, and Target. Market Differentiation: Managed the cross-functional life-cycle from R&D and consumer insights to creative campaign delivery, positioning Coleman as a leader in technical outdoor innovation. Omnichannel Growth: Executed a high-impact digital marketing strategy that drove record-breaking DTC sales and elevated the brand's "Social Listening" scores by addressing the #1 consumer pain point: early morning heat and light.

Elakai Outdoor Launch: Concept to REI

Founded and scaled a premium outdoor lifestyle brand from a blank-page concept to a nationally recognized label. Developed the brand identity and product architecture to fill a gap in the "elevated outdoor play" category, focusing on sustainable materials and heirloom-quality craftsmanship. Key Achievements Retail Strategy: Orchestrated the successful pitch and on-boarding process for REI, positioning Elakai as a primary vendor in their outdoor games and lifestyle category. Product Innovation: Led the design and commercialization of a multi-SKU product line, managing global supply chains and QC to meet the rigorous sustainability and durability standards required by premium retailers. Rapid Scale: Achieved $2M in annual sales within the first three years, maintaining a 50%+ year-over-year growth rate through a balanced omnichannel approach (DTC, Specialty Retail, and Marketplaces). Strategic Partnership: Secured high-impact placements at other top-tier retailers, including Dick’s Sporting Goods, Macy’s, and Williams Sonoma, establishing the brand’s presence in both the outdoor and home/gift sectors. Successful Exit: Directed all business operations and capital strategy, leading the company to profitability by year three and facilitating a successful business exit in 2023.

Work History

R

Owner

RNK Apparel Co.
L

Head of Brand Strategy

Lyders GroupA dynamic brand strategist and innovator skilled in building and repositioning brands across a wide range of industries. Led strategic direction for a portfolio including Eberbach Cabinets, Rockhard Tools, Lyders Group, and People & Pets Pharmacy. Core expertise in brand development, launching an independent pharmacy startup, and leading three rebranding projects. bridged brand strategy with operations, providing direct leadership to pharmacy and purchasing teams to ensure a consistent brand experience at every touchpoint.
B

Minority Equity Owner

BuyAmerican.com
W

Minority Owner

World Series of CornholeThe President of Marketing is responsible for leading global marketing, branding, and fan engagement strategies to drive growth, increase viewership, and expand media rights value. Developed a multi-year roadmap to boost attendance, fan engagement, and revenue through sponsorships and digital merchandise.
M

Independent Consultant

Marvin Business Strategy LabBusiness and Marketing consultant focused on sustainable growth within strict budget constraints. Builds high-leverage strategies addressing market challenges, conducts financial and market analysis, and develops targeted, measurable marketing plans.
A

Equity Partner and President - DTC | E-commerce | Marketplace

American Cornhole AssociationMay 2020 - Dec 2023 • 3 yrs 8 mosGrew business revenue from $1.1M to $8M in under 4 years; led development of cornhole rules and licensee relationships; built strategic partnerships.
E

Founder and President - DTC | Retail | Marketplace | Ecommerce

Elakai OutdoorMay 2020 - Dec 2023 • 3 yrs 8 mosFounded and scaled an outdoor games lifestyle brand, achieving $2M in annual sales and 50%+ YoY growth. Secured partnerships with Dick’s Sporting Goods, REI, Macy’s, and Williams Sonoma. Oversaw all operations from marketing strategy and product development to sourcing and sales.
S

StoryBrand Certified Guide

StoryBrandApr 2020 - Mar 2021 • 1 yr
+

Director of Sales, Marketing, Product Management

+WeCreate MediaMay 2019 - Mar 2020 • 11 mosDirected four departments; built 3-5 year growth strategy; led product development and sales.
A

Director of Marketing (Marketing, Customer Service, Product Management, and Sales)

American Outdoor Brands Inc.Dec 2017 - Jun 2019 • 1 yr 7 mosDirected four key departments; rebranded a division, introduced new product categories, and supported multi-channel revenue growth across DTC, retail, and OEM.

Education

S

StoryBrand Certification

Certified Guide - Story and Copywriting, Marketing2020
W

Western Michigan University - Haworth College of Business

Bachelor's of Science, Marketing2002 - 2006

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.