Top Talent like Vince are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Vince Lusardi

Creative & Brand Strategist
Content Marketing Manager
UX Designer
Denver, CO, US
Campaign Management
Brand Strategy
Web3
Growth Marketing
E-Commerce
Content Strategy
Available for hire fromNegotiable
Contracts
Brand and Product Advisor | Expert in Decks, Content, and Creative Strategy | Startup, Web3, DTC, E-Commerce Specialist | Raised $50M+ | Formerly at CraftJack and Catch Co | Ad Club CO Board Member | Outdoor and Wellness Enthusiast
I help creators create—and I turn that into brand equity. Through content, campaigns, and story-first strategy, I’ve helped raise $50M+ and build startups that’ve gone on to earn $300M+ in revenue. Clarity, connection, and growth—always in that order. With 20+ years of experience, successful exits, and deep roots in DTC, e-commerce, and Web3, I specialize in brand building that moves fast and sticks. Whether launching a new brand or scaling an existing one, I bring structure to story, and momentum to message. Also: former DJ. Still mixing creativity and energy—just with brands now. Core Experience: - Brand Strategy & Experience - Campaign & Content Strategy - Pitch Decks & Presentation Design - E-Commerce & DTC - Web3 & Community-Driven Platforms - Experiential Retail & Packaging Design - UX & Experience Design - Outdoor, Fitness, Nutrition, Fishing, Home Improvement - Growth, Incubation, Acceleration

Work History

E

Chief Experience Officer

Everest.comJul 2022 - Nov 2023 • 1 yr 5 mosLed strategy, growth initiatives and orchestrated a complete marketplace redesign, with implementation of Kleva AI search engine improving Google Core Vitals from 10 to 82 (Mobile) / 92 (Desktop). Crafted a sticky brand position based on in-depth user research and visual merchandising strategies resulting in launch wins: Revenue +158.6%, Completed Orders +141.2%, Goal Conversion +347.83%, Users Growth +87.2%, User Retention +93.33%. Built and launched a private label brand in partnership with macro influencers, achieving record-low onsite CPC (316.67% lower than Instagram’s average) and a +293% spike in Instagram followers within 30 days.
C

Chief Creative Officer

Catch Co.Apr 2012 - Apr 2022 • 10 yrs 1 moDeveloped teams of copywriters, designers, and videographers. Drove digital brand presence, achieving 130k Instagram followers in 10 months and a 300% increase in organic traffic, leading to Catch Co. becoming the #1 fishing retail SKU in Walmart and Dick’s Sporting Goods. Played a pivotal role in strategic leadership contributing to a successful $38 million Series B funding round. Designed and nurtured the strategy of 8 private label brands & 3 influencer collaboration brands (20+ products for Googan Squad).
L

UX Lead

LuckyVitaminJun 2010 - Jan 2018 • 7 yrs 8 mosLed user experience initiatives impacting company acquisition by TSG Consumer.
C

Co-Founder, UX

CraftJackApr 2011 - Jun 2015 • 4 yrs 3 mosHome Services Lead Generation. Co-founded and designed a leading home lead generation tool, successfully guiding the company to acquisition by HomeAdvisor.

Education

P

Pratt Institute

Bachelor of Arts (B.A.), Advertising Art Direction2001 - 2004

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Brand and Product Advisor | Expert in Decks, Content, and Creative Strategy | Startup, Web3, DTC, E-Commerce Specialist | Raised $50M+ | Formerly at CraftJack and Catch Co | Ad Club CO Board Member | Outdoor and Wellness Enthusiast
I help creators create—and I turn that into brand equity. Through content, campaigns, and story-first strategy, I’ve helped raise $50M+ and build startups that’ve gone on to earn $300M+ in revenue. Clarity, connection, and growth—always in that order. With 20+ years of experience, successful exits, and deep roots in DTC, e-commerce, and Web3, I specialize in brand building that moves fast and sticks. Whether launching a new brand or scaling an existing one, I bring structure to story, and momentum to message. Also: former DJ. Still mixing creativity and energy—just with brands now. Core Experience: - Brand Strategy & Experience - Campaign & Content Strategy - Pitch Decks & Presentation Design - E-Commerce & DTC - Web3 & Community-Driven Platforms - Experiential Retail & Packaging Design - UX & Experience Design - Outdoor, Fitness, Nutrition, Fishing, Home Improvement - Growth, Incubation, Acceleration

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Vince are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Vince Lusardi

Creative & Brand Strategist
Content Marketing Manager
UX Designer
Denver, CO, US
Campaign Management
Brand Strategy
Web3
Growth Marketing
E-Commerce
Content Strategy
Available for hire fromNegotiable
Contracts

Work History

E

Chief Experience Officer

Everest.comJul 2022 - Nov 2023 • 1 yr 5 mosLed strategy, growth initiatives and orchestrated a complete marketplace redesign, with implementation of Kleva AI search engine improving Google Core Vitals from 10 to 82 (Mobile) / 92 (Desktop). Crafted a sticky brand position based on in-depth user research and visual merchandising strategies resulting in launch wins: Revenue +158.6%, Completed Orders +141.2%, Goal Conversion +347.83%, Users Growth +87.2%, User Retention +93.33%. Built and launched a private label brand in partnership with macro influencers, achieving record-low onsite CPC (316.67% lower than Instagram’s average) and a +293% spike in Instagram followers within 30 days.
C

Chief Creative Officer

Catch Co.Apr 2012 - Apr 2022 • 10 yrs 1 moDeveloped teams of copywriters, designers, and videographers. Drove digital brand presence, achieving 130k Instagram followers in 10 months and a 300% increase in organic traffic, leading to Catch Co. becoming the #1 fishing retail SKU in Walmart and Dick’s Sporting Goods. Played a pivotal role in strategic leadership contributing to a successful $38 million Series B funding round. Designed and nurtured the strategy of 8 private label brands & 3 influencer collaboration brands (20+ products for Googan Squad).
L

UX Lead

LuckyVitaminJun 2010 - Jan 2018 • 7 yrs 8 mosLed user experience initiatives impacting company acquisition by TSG Consumer.
C

Co-Founder, UX

CraftJackApr 2011 - Jun 2015 • 4 yrs 3 mosHome Services Lead Generation. Co-founded and designed a leading home lead generation tool, successfully guiding the company to acquisition by HomeAdvisor.

Education

P

Pratt Institute

Bachelor of Arts (B.A.), Advertising Art Direction2001 - 2004

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.