Ethan Tan

Copywriter • Social Media Marketing Specialist • Project Manager • Singapore

Marketing

Copywriting

Available for hire fromNegotiable

Contracts

Creative marketer and detailed oriented copywriter, ready to accept any challenge thrown at me.

Experienced marketer with a passion for creating engaging content that drives results. With a background in digital marketing, I've helped brands across various industries achieve their marketing goals. I am also an avid reader of literature and journal articles and capable of critiquing and copywriting.

Work History

Marketing Intern

Sony Interactive Entertainment Jan 2022 - Mar 2022 • 3 mosWorked on a project with SONY IE that first involved researching the PC Gaming Channel in SEA along with its regional growth and opportunities. The collected data and research for the PC channel was then applied with SONY IE's direction of expanding in the PC market. This required creating marketing ideas and proposing business plans to expand growth of SONY Playstation's Peripherals and Software (1st Party Games & game-pass subscriptions) within the SEA region. Main Responsibilities: - Social Media Management - Marketing Strategy - Desktop Research - Preparing decks

APAC Surface Commercial Channel Intern

Microsoft Apr 2022 - Jul 2022 • 4 mosDuring my APAC Surface Commercial Channel Lead shadowing experience at Microsoft, I had the opportunity to observe how the Partner Development team orchestrates and strategises their channel business management for devices. Some of which includes, constant communication between various distributors, partners and customers, demand planning for the next FY based on the country’s pipeline. One of the tasks given during this period was to conduct and analysis of channel partner performance, comparing YoY and the type of partners for the APAC region. This analysis supports the APAC Partner team in their Channel capacity planning for the coming new financial year for revenue expansion, targeted development and marketing priorities. I’ve also learned through a workshop participation, how a team of different roles and portfolio jointly brainstormed the business strategy for a new financial year using market insights, trends, past leanings to align on region priorities and go-to-market strategies

Research Assistant (Marketing)

Nanyang Technological UniversityJun 2023 - Aug 2023 • 3 mosWorked with Dr Boey Yew Tung, Senior Lecturer & Associate Dean for College of Business (Nanyang Business School) - Division of Marketing, to enhance course material for the Marketing Module (BU5501). Responsibilities include research, developing teaching materials, creating graphics and powerpoint decks.

Education

Nanyang Technological University

Bachelor's Degree, EconomicsAug 2022 - Present

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