Evan Lian

Content Marketing Manager

Detroit, MI, US

Go-to-market Strategy

Cartoons & Comics

Illustration

Podcast Editing

Podcast Creation

Content Strategy

Product Marketing

YouTube Channel Production Management

Content Creation

Available for hire fromNegotiable

Contracts

Versatile Content Creator and Community Manager

Content marketer, creator, copywriter & cartoonist.

Projects

TeuxDeux YouTube channel

Launched TeuxDeux's YouTube channel averaging 5000 views a month.

Work History

Content Creator + Community Manager

TeuxDeuxDeveloped & implemented brand voice & content strategy across product, social, SEO & email Drove short-form video content creation growing organic reach by 1,111% and doubling follower count Launched TeuxDeux YouTube channel averaging 5,000 views each month Analyzed website performance metrics to optimize SEO, ranking 10+ keywords on SERP Doubled email newsletter open rate with editorialized content Built out internal knowledge base site reducing support tickets by 15%

Content Strategist

Fictive KinManaged an NFT community through launch minting nearly $2M in revenue Produced branded podcast that reached #19 on ProductHunt’s featured launches Launched several internal products, leading content strategy for Peacefall, Tracey, Chippy Worked 1-on-1 with CEO to define agency’s and personal content publishing tone / approach Conducted strategic research & industry analysis for client discovery Managed agency’s social media presence

Cartoonist & Content Creator

FreelancePublished 20+ cartoons in a nationally-circulated publications; The New Yorker, Reader's Digest, Alta Magazine Illustrated custom artwork or branded cartoons for including Morning Brew (1.4M), RCA Records (427K), Fishwife (99.1K), Pattern Brands (28,4K), and Lioness Health (33.8K) Accumulated 6M views across Instagram & TikTok publishing short form video content Produce and edit podcasts totaling 100,000 listens across platforms

Business Development Associate

Kaydan Wealth Management, Inc.Jun 2017 - Aug 2020 • 3 yrs 3 mosPlanned & coordinated in-person educational seminars for firm prospecting Partnered with advisor team to guide prospects from discovery to client onboarding Designed creative for paid social ads, blog posts, and podcasts Produced six-episode personal finance branded podcast

Financial Specialist

PNCJul 2016 - Apr 2017 • 10 mosProspected investable assets for PNC Investments & Wealth Management resulting in $1M+ new AUM Oversaw client experience end-to-end, providing bank, lending and investment product guidance to increase share-of-wallet Coached branch staff on PNC sales model to meet branch appointment and sales targets

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