Top Talent like Farhan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Farhan Javeed

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts
Digital Marketing Specialist | E-commerce Expert
With a background in digital marketing and e-commerce, this professional has a proven track record of driving business growth through strategic marketing initiatives. Their experience includes roles such as Digital Marketing Specialist at Solace and Gentec International, where they excelled in optimizing paid campaigns and leveraging data-driven decision-making methods to enhance marketing performance. As a Marketing Manager at Universal Cinemas, they orchestrated a comprehensive marketing strategy that significantly increased revenues and customer footfall. Their expertise extends to e-commerce as well, having served as the E-Commerce Category Head for Apparel at Ruba SEZ Group and Jr Vendor Manager for Men's Apparel & Footwear at Daraz. Their educational background includes studies at Alba Graduate Business School. With a keen eye for detail and a results-driven approach, this professional has consistently delivered impactful marketing and e-commerce strategies throughout their career.

Work History

S

Digital Marketing Specialist

SolaceLaunch, optimize, and report on paid social and display campaigns, including creative, campaign setup, audience targeting, and budget management using LinkedIn, Facebook, Twitter, and Google ads. Test unique creative/copy combinations, audience segmentation, ad placements, and retargeting strategies to maximize full-funnel performance. Manage the development and execution of lead generation programs across North America, APAC, EMEA, UKI. Increased leads by 2x and reduced CPL by 35%. Continuously improve marketing campaigns by leveraging data-driven decision-making methods, including A/B testing, conversion rate optimization, and ROI analysis. Use ABM platforms, such as 6sense, to create demand and initiate paid campaigns targeting both in-market and untapped segments. Create custom playbooks using the Drift chatbot to efficiently identify and qualify top tier leads. Set up end-to-end campaigns and ensure that leads flow seamlessly between Marketo and Salesforce.
G

Digital Marketing Specialist

Gentec InternationalOct 2021 - Feb 2022 • 5 mosDevelop, monitor, and optimize paid campaigns for Sigma and Sony Canada, using Facebook ads manager and Google Ads. Creating email newsletters using MailChimp directed toward B2B and B2C clients across various consumer electronics brands. Measure the effectiveness of paid advertising campaigns using Google Analytics and eCommerce sales data and recommend areas for improvement and optimization. Updating multiple brand websites through the CMS with SEO optimized content and new products. Monitoring the competition and proposing new and innovative ideas for differentiating and improving product marketing. Responsible for creating bi-weekly reports on key marketing metrics and presenting it to brand stakeholders.
U

Marketing Manager

Universal CinemasFeb 2017 - Jun 2021 • 4 yrs 5 mosPrepared and executed a 360- degree marketing strategy (with a core focus on digital marketing) for Universal Cinemas that increased business revenues and boosted customer footfall from 10K to 100K per month within six months. Increased monthly sales revenues by 40% by introducing tactical digital marketing campaigns. Used paid social media ads and Google Ads to create brand equity, develop awareness, drive traffic and boost customer acquisition. Designed, executed, and monitored paid digital campaigns using Facebook ads manager and google analytics. Ran traffic campaigns for landing page views, conversions campaigns, and engagement campaigns with a relevant call to action. Conducted A/B testing to find winning ad sets. Used google analytics to track paid campaign performance and audience insights to optimize winning campaigns and suggest areas for improvement. Increased repurchase rate by 35% and retention of loyal customers by introducing a customer loyalty program and re-marketing campaigns to custom audiences. Collected customer data from various touchpoints including point of sale and online channels to run automated email marketing campaigns using MailChimp. Managed ongoing marketing communications from concept through execution, including ATL advertising, print collateral, and events. Generated content for social media platforms (Facebook, Instagram, Twitter, Snapchat) designed posts, and captions maintained a monthly content calendar. Introduced new avenues to generate supplemental revenues by partnering with external brands. Negotiated sponsorship deals with key business partners including Pepsi and China Mobile adding a total of CAD 16,000 per month in additional revenues.
R

E Commerce Category Head - Apparel

Ruba SEZ GroupFeb 2016 - Feb 2017 • 1 yr 1 moSpearheaded and mentored a team of 4 members, added more than 50 high potential suppliers in 12 months. Successfully negotiated and finalized sales contracts with suppliers and ensured that margin for the category is 5% higher than the industry average. Reduced 50% stockouts of top-selling SKUs by mastering lead times, educating vendors, and accurate forecasting. Collaborated with web development and marketing team to ensure proper advertisement of products, positioning of new products, and identify growth opportunities. Worked with vendor managers to ensure correct and optimal product assortment is available on the website. Worked jointly with the business intelligence and analytics team for improving category performance.
D

Jr Vendor Manager Men's Apparel & Footwear

DarazAug 2014 - Feb 2016 • 1 yr 7 mosResponsible for online merchandising of 20 apparel brands and ensuring top-selling SKUs are always available in stock. Responsible for prospecting and bringing new apparel brands onboard. Delivered presentations, negotiated margins, and finalized contracts with new vendors. Scouted vendors for private label product development along with category lead. Provided exceptional customer experiences for assigned brands through cooperation with cross-functional teams of creative, web development, product, marketing, and other teams. Collaborated with cross-functional teams, including merchandising, marketing and vendors to ensure the correct product descriptions, images and content is displaying correctly across the sites. Build strong relationships with vendors to ensure lower stockouts, timely order fulfillment, and improved sales performance of assigned brands month on month.

Education

A

Alba Graduate Business School

2013 - 2014

2006 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Digital Marketing Specialist | E-commerce Expert
With a background in digital marketing and e-commerce, this professional has a proven track record of driving business growth through strategic marketing initiatives. Their experience includes roles such as Digital Marketing Specialist at Solace and Gentec International, where they excelled in optimizing paid campaigns and leveraging data-driven decision-making methods to enhance marketing performance. As a Marketing Manager at Universal Cinemas, they orchestrated a comprehensive marketing strategy that significantly increased revenues and customer footfall. Their expertise extends to e-commerce as well, having served as the E-Commerce Category Head for Apparel at Ruba SEZ Group and Jr Vendor Manager for Men's Apparel & Footwear at Daraz. Their educational background includes studies at Alba Graduate Business School. With a keen eye for detail and a results-driven approach, this professional has consistently delivered impactful marketing and e-commerce strategies throughout their career.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Farhan are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Farhan Javeed

Growth Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

S

Digital Marketing Specialist

SolaceLaunch, optimize, and report on paid social and display campaigns, including creative, campaign setup, audience targeting, and budget management using LinkedIn, Facebook, Twitter, and Google ads. Test unique creative/copy combinations, audience segmentation, ad placements, and retargeting strategies to maximize full-funnel performance. Manage the development and execution of lead generation programs across North America, APAC, EMEA, UKI. Increased leads by 2x and reduced CPL by 35%. Continuously improve marketing campaigns by leveraging data-driven decision-making methods, including A/B testing, conversion rate optimization, and ROI analysis. Use ABM platforms, such as 6sense, to create demand and initiate paid campaigns targeting both in-market and untapped segments. Create custom playbooks using the Drift chatbot to efficiently identify and qualify top tier leads. Set up end-to-end campaigns and ensure that leads flow seamlessly between Marketo and Salesforce.
G

Digital Marketing Specialist

Gentec InternationalOct 2021 - Feb 2022 • 5 mosDevelop, monitor, and optimize paid campaigns for Sigma and Sony Canada, using Facebook ads manager and Google Ads. Creating email newsletters using MailChimp directed toward B2B and B2C clients across various consumer electronics brands. Measure the effectiveness of paid advertising campaigns using Google Analytics and eCommerce sales data and recommend areas for improvement and optimization. Updating multiple brand websites through the CMS with SEO optimized content and new products. Monitoring the competition and proposing new and innovative ideas for differentiating and improving product marketing. Responsible for creating bi-weekly reports on key marketing metrics and presenting it to brand stakeholders.
U

Marketing Manager

Universal CinemasFeb 2017 - Jun 2021 • 4 yrs 5 mosPrepared and executed a 360- degree marketing strategy (with a core focus on digital marketing) for Universal Cinemas that increased business revenues and boosted customer footfall from 10K to 100K per month within six months. Increased monthly sales revenues by 40% by introducing tactical digital marketing campaigns. Used paid social media ads and Google Ads to create brand equity, develop awareness, drive traffic and boost customer acquisition. Designed, executed, and monitored paid digital campaigns using Facebook ads manager and google analytics. Ran traffic campaigns for landing page views, conversions campaigns, and engagement campaigns with a relevant call to action. Conducted A/B testing to find winning ad sets. Used google analytics to track paid campaign performance and audience insights to optimize winning campaigns and suggest areas for improvement. Increased repurchase rate by 35% and retention of loyal customers by introducing a customer loyalty program and re-marketing campaigns to custom audiences. Collected customer data from various touchpoints including point of sale and online channels to run automated email marketing campaigns using MailChimp. Managed ongoing marketing communications from concept through execution, including ATL advertising, print collateral, and events. Generated content for social media platforms (Facebook, Instagram, Twitter, Snapchat) designed posts, and captions maintained a monthly content calendar. Introduced new avenues to generate supplemental revenues by partnering with external brands. Negotiated sponsorship deals with key business partners including Pepsi and China Mobile adding a total of CAD 16,000 per month in additional revenues.
R

E Commerce Category Head - Apparel

Ruba SEZ GroupFeb 2016 - Feb 2017 • 1 yr 1 moSpearheaded and mentored a team of 4 members, added more than 50 high potential suppliers in 12 months. Successfully negotiated and finalized sales contracts with suppliers and ensured that margin for the category is 5% higher than the industry average. Reduced 50% stockouts of top-selling SKUs by mastering lead times, educating vendors, and accurate forecasting. Collaborated with web development and marketing team to ensure proper advertisement of products, positioning of new products, and identify growth opportunities. Worked with vendor managers to ensure correct and optimal product assortment is available on the website. Worked jointly with the business intelligence and analytics team for improving category performance.
D

Jr Vendor Manager Men's Apparel & Footwear

DarazAug 2014 - Feb 2016 • 1 yr 7 mosResponsible for online merchandising of 20 apparel brands and ensuring top-selling SKUs are always available in stock. Responsible for prospecting and bringing new apparel brands onboard. Delivered presentations, negotiated margins, and finalized contracts with new vendors. Scouted vendors for private label product development along with category lead. Provided exceptional customer experiences for assigned brands through cooperation with cross-functional teams of creative, web development, product, marketing, and other teams. Collaborated with cross-functional teams, including merchandising, marketing and vendors to ensure the correct product descriptions, images and content is displaying correctly across the sites. Build strong relationships with vendors to ensure lower stockouts, timely order fulfillment, and improved sales performance of assigned brands month on month.

Education

A

Alba Graduate Business School

2013 - 2014

2006 - 2010

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.