Fariha Sheikh

Customer Success Manager

Growth Product Manager

Email Marketing Specialist

Springfield, VA, US

Community Outreach

Cross-functional collaboration

Zendesk

Lead Generation

Customer Relationship Management

Email Marketing

Client Communication

Available for hire fromNegotiable

Contracts

Marketplace Development at Axios | Marketing & Communications Specialist | CRM & Customer Support (Zendesk)

I’m a communications, marketing, and customer support professional skilled in handling inquiries, resolving account issues, managing CRM systems like Zendesk, and improving the overall user experience. With 8+ years across tech, retail, and service industries, I’ve led Zendesk-based support, client engagement, lead generation, and cross-functional collaboration to drive growth. I enjoy helping people, solving problems, and keeping workflows organized. I’m seeking roles where I can bring strong communication, patience, and attention to detail to a supportive, growth-focused team.

Work History

Associate, Marketplace Development

Axios Media IncFull-time EmployeeDec 2021 - Dec 2025 • 4 yrs 1 mo-Managed and expanded a nationwide network of local job boards, overseeing accurate sourcing and paid listings, posting updates to weekly newsletters, and increasing visibility and engagement for job seekers and local businesses. - Delivered exceptional client service via Zendesk, communicating with purchasers on listing updates, expirations, and renewals, driving retention and satisfaction across a diverse client base. - Executed targeted outreach to local companies and collaborated with Marketplace Development Associates to identify growth opportunities, boost job board revenue, and strengthen regional market presence. - Maintained detailed records and tracked metrics in Excel, ensuring accuracy of sourced and paid listings while supporting data-driven decision-making for regional growth. - Collaborated with internal teams and cross- functional stakeholders to streamline listing processes, improve client onboarding, and enhance operational efficiency. - Analyzed regional job board performance trends, identifying opportunities to optimize listings, increase engagement, and drive revenue growth across local markets.

Marketing and Communications Specialist

TIME Systems LLC.InternJul 2021 - Nov 2021 • 5 mos- Conducted market research and analyzed customer trends, competitor offerings, and demographics to inform data-driven marketing strategies and campaign planning. - Developed and executed marketing campaigns across multiple channels, collaborating with creative teams on branding, advertising copy, promotional materials, and event initiatives to boost engagement and visibility. - Built and maintained client relationships through networking and prospecting, supporting inbound and outbound marketing efforts to drive acquisition, retention, and revenue growth. - Monitored and evaluated marketing campaign performance using key metrics, providing actionable insights and recommendations to optimize strategies and improve ROI. - Identified and leveraged effective marketing channels, including social media, email, and events, to increase brand awareness, engagement, and customer acquisition. - Collaborated with cross-functional teams to develop and implement branding strategies, promotional materials, and advertising campaigns that aligned with company goals and enhanced market presence.

Communications Specialist

TEKSystemsContract EmployeeJan 2021 - May 2021 • 5 mos- Managed inbound and outbound customer communications, providing accurate guidance on products, services, policies, and account information while resolving inquiries to ensure high customer satisfaction and retention. -De-escalated challenging situations with professionalism, guiding clients through troubleshooting, product usage, and platform navigation to optimize overall customer experience. - Collaborated with team members to improve service processes, trained new employees on customer management policies, and ensured consistent adherence to company standards.

Marketing Specialist

Virotech SolutionsContract EmployeeSep 2020 - Dec 2020 • 4 mos- Built and nurtured a robust pipeline of new business opportunities by researching and engaging key decision-makers, driving revenue growth and expanding market presence. - Implemented corporate support strategies that provide standardized service quality, optimized operational efficiency, and leveraged technology solutions to enhance employee experience and retention. - Developed and executed strategic communication and marketing campaigns, managing prospecting, follow-ups, and cross-functional project coordination to maximize campaign impact and client engagement.

Education

George Mason University

Communication, Broadcast JournalismAug 2018 - May 2021

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