Grace Collins

Copywriter • Content Marketing Manager • Ithaca, NY, US

Article Writing

Marketing Strategy

Copywriting

Available for hire fromNegotiable

Strategic Marketing ✍🏻 & Digital Communications 👩🏼‍💻 Specialist Working in the Startup Space

Hey, I'm Grace! I'm a digital communications specialist with business savvy, an eye for design, and a knack for finding exactly the right words to get the message across. I pride myself on being results-oriented and a creative problem solver. I've found my niches in the higher education sector and startup space, and you can currently find me at Cornell University's Center for Regional Economic Advancement as a Marketing Communications Coordinator. I also love to freelance with small businesses, startups, and nonprofits! There's nothing I love more than helping brands tell their stories and achieve their goals. Check out my resume and view a portfolio of my work at gcollinscomms.com

Projects

Professional & News Writing

A sampling of work for Cornell University and Ithaca College

Design & Strategic Communications

Project examples including graphic design, social media management, and strategic communications research

Work History

Marketing Communications Coordinator

Cornell University Center for Regional Economic Advancement-Lead day-to-day marketing and communications activities for Rev: Ithaca Startup Works and the NSF I-Corps Hub: Interior Northeast (and affiliated programs), including writing editorial content, developing event promotion and program recruitment strategies, and collaborating with program stakeholders to achieve goals. -Oversee social media accounts for assigned programs, developing paid and organic campaigns and creating engaging content that resulted in a 210% increase in engagement on Instagram. -Works closely with deep-tech startups and entrepreneurs, able to synthesize complex concepts into easily understood content for all audiences. -Coordinated the communications and public relations strategy behind the launch of a $15,000,000 NSF grant. -Manage a part-time social media and photo/video intern, effectively delegating assignments, providing feedback and support, and ensuring high-quality work products.

Marketing Communications Assistant

Cornell University Center for Regional Economic AdvancementJun 2021 - Jun 2022 • 1 yr 1 mo-Craft editorial content for program blogs and Cornell news outlets featuring the startups and entrepreneurs participating in CREA’s 12+ entrepreneurship programs. -Execute marketing and communications activities, including promoting events, managing WordPress sites, developing email newsletters, creating and managing social media content, designing graphics and promotional materials, and event photography.

Student News Writer

Ithaca College, Office of College CommunicationsAug 2019 - May 2022 • 2 yrs 10 mos-Crafted stories and interviewed sources for IC News, specializing in event coverage and features about student/faculty work & awards, delivering drafts on tight timelines that were ready to publish with few edits. -Created content that was widely shared by campus partners, amplified on social media, and included in the IC View alumni print magazine (distribution of 70,000+). -Served as a Senior Student Writer, guiding new writers through the editorial process and managing content on Drupal (Jan 2021-May 2022).

Enrollment Marketing Student Assistant

Ithaca College, Office of College CommunicationsAug 2019 - May 2022 • 2 yrs 10 mos-Collaborated closely with the Director of Enrollment Marketing to strategically plan and deliver communications to prospective students and families, generating applications and increasing yield. -Drafted weekly messages aligned with brand voice that were sent via Slate to 300,000+ prospective students. -Worked with campus partners on research and planning to achieve goals during an organizational rebrand.

Freelance Marketing Communications Specialist

g collins communications- Work with startups, non-profits, and educational organizations to achieve their communications goals through integrated marketing communications tactics that include: strategic planning, copywriting, graphic design, branding, social media advertising and content creation, web design and development, web content writing, search engine optimization. - Manage all client contracts, communications, and invoices.

Education

Ithaca College

Bachelor's Degree, Integrated Marketing CommunicationsAug 2019 - May 2022

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.

Available Now

Book a Call