Top Talent like Gabby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabby Lanza

Growth Marketing Manager
Product Marketing Manager
Data Analyst
Los Angeles, CA, US
Digital Advertising
Integrated Marketing
Display Ads
Mobile Marketing
Promotional Marketing
Advertising
Marketing
Available for hire fromNegotiable
Contracts
Integrated Media Lead | Digital Marketing Strategist
With a Bachelor of Science in Advertising from The University of Texas at Austin, I have built a robust career in media strategy and digital marketing. Most recently serving as the Integrated Media Lead at Apple, I spearheaded the integration of media strategies across various platforms to ensure cohesive and effective campaigns. Previously, as an Activation Specialist at Apple, I focused on optimizing media campaigns to boost brand presence. When I'm not working, you can find me exploring new restaurants or at the pottery studio.

Projects

Retail Media Management Case Study

Improved DR performance on retail client over the holidays by increasing retargeting ROI by 233% and revenue increasing over 900% in the first two weeks on the account. Implemented testing strategies for clients, educating clients on new privacy regulations such as ITP 2.0 and CCPA.See More

Work History

A

Integrated Media and Partnerships Lead

AppleFull-time EmployeeMar 2022 - Jun 2024 • 2 yrs 4 mosLed the integrated media and partnerships strategies across various platforms, ensuring cohesive and effective media campaigns. Specialized in entertainment and sports businesses.
P

Programmatic Media Lead

PMG Digital AgencySep 2021 - Mar 2022 • 7 mosUtilizing data-driven insights, developed digital marketing strategies for 11 major brands in the Technology, Entertainment, and QSR industries, guiding performance improvements of 62% YoY. Established processes for new business onboarding, reaching operational efficiencies while training and building a team of 10 new hires, managing 3 directly. Managed local programmatic and managed campaigns at scale, with over 300 campaigns in rotation at once, with a stronger focus on upper funnel and video executions.
P

Senior Programmatic Media Manager

PMG Digital AgencyApr 2021 - Sep 2021 • 6 mosIndependently managed programmatic media for 2 major brands across different verticals, managing over $14M in media per year. Improved DR performance on retail client over the holidays by increasing retargeting ROI by 233% and revenue increasing over 900% in the first two weeks on the account. Implemented testing strategies for clients, educating clients on new privacy regulations such as ITP 2.0 and CCPA.
P

Programmatic Media Manager

PMG Digital AgencyApr 2020 - Mar 2021 • 1 yrManaged programmatic media campaigns, optimizing performance and ensuring alignment with client goals.

Education

T

The University of Texas at Austin

Bachelor of Science (B.S.), Advertising2014 - 2018

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Integrated Media Lead | Digital Marketing Strategist
With a Bachelor of Science in Advertising from The University of Texas at Austin, I have built a robust career in media strategy and digital marketing. Most recently serving as the Integrated Media Lead at Apple, I spearheaded the integration of media strategies across various platforms to ensure cohesive and effective campaigns. Previously, as an Activation Specialist at Apple, I focused on optimizing media campaigns to boost brand presence. When I'm not working, you can find me exploring new restaurants or at the pottery studio.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gabby are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabby Lanza

Growth Marketing Manager
Product Marketing Manager
Data Analyst
Los Angeles, CA, US
Digital Advertising
Integrated Marketing
Display Ads
Mobile Marketing
Promotional Marketing
Advertising
Marketing
Available for hire fromNegotiable
Contracts

Projects

Retail Media Management Case Study

Improved DR performance on retail client over the holidays by increasing retargeting ROI by 233% and revenue increasing over 900% in the first two weeks on the account. Implemented testing strategies for clients, educating clients on new privacy regulations such as ITP 2.0 and CCPA.

Work History

A

Integrated Media and Partnerships Lead

AppleFull-time EmployeeMar 2022 - Jun 2024 • 2 yrs 4 mosLed the integrated media and partnerships strategies across various platforms, ensuring cohesive and effective media campaigns. Specialized in entertainment and sports businesses.
P

Programmatic Media Lead

PMG Digital AgencySep 2021 - Mar 2022 • 7 mosUtilizing data-driven insights, developed digital marketing strategies for 11 major brands in the Technology, Entertainment, and QSR industries, guiding performance improvements of 62% YoY. Established processes for new business onboarding, reaching operational efficiencies while training and building a team of 10 new hires, managing 3 directly. Managed local programmatic and managed campaigns at scale, with over 300 campaigns in rotation at once, with a stronger focus on upper funnel and video executions.
P

Senior Programmatic Media Manager

PMG Digital AgencyApr 2021 - Sep 2021 • 6 mosIndependently managed programmatic media for 2 major brands across different verticals, managing over $14M in media per year. Improved DR performance on retail client over the holidays by increasing retargeting ROI by 233% and revenue increasing over 900% in the first two weeks on the account. Implemented testing strategies for clients, educating clients on new privacy regulations such as ITP 2.0 and CCPA.
P

Programmatic Media Manager

PMG Digital AgencyApr 2020 - Mar 2021 • 1 yrManaged programmatic media campaigns, optimizing performance and ensuring alignment with client goals.

Education

T

The University of Texas at Austin

Bachelor of Science (B.S.), Advertising2014 - 2018

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.