Top Talent like Gabriella are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabriella Rackoff

Creative & Brand Strategist •
Messaging Strategy
Trend Forecasting
Content Strategy
Creative Strategy
Strategy & Business Development
Brand Strategy
Brand Development
Available for hire fromNegotiable
Contracts
Content Strategist | Brand Strategy Expert
With a diverse educational background in Drama Studies, Creative Advertising, Growth Marketing, and Leadership Training, I have cultivated a robust career in brand strategy and content development. Currently serving as a Content Strategist at Central 1, I leverage over a decade of experience to enhance brand messaging and user experience in the financial services sector. My career includes roles such as Senior Strategist at OneMethod, where I collaborated with major clients like Johnson & Johnson and Nestle, and as a Senior Brand Strategist at Jiffy, where I established brand guidelines and key messaging. As a self-employed Senior Brand & Creative Strategist, I have guided startups and established companies in launching brands and creating content strategies. Additionally, I have volunteered as Vice Chair for Corporate Donations at Tech4SickKids, contributing to fundraising efforts for the Hospital for Sick Children in Toronto.

Projects

To the movies & beyond: relaunching Scene+

Scene rewards were centred on movies and restaurants. Our goal was to evolve it as a loyalty program for groceries, travel, and still, of course, movies and dining. ​ While movie rewards were largely geared at a younger audience, the rebrand needed to address a wider range of people and categories. The visual identity was designed by the team at OneMethod. ​ Our strategy was anchored by the vision of “love what’s next…” and the offer of “rewards your way…” Together these statements speak to forwardness, customization, and optimism for the future. The brand personality was built on an enthusiastic and resourceful guide who can show members new ways of making the most of groceries, travel, and entertainment in their community.See More

Rethinking collaborative real estate with Lotly

Lotly is a real estate startup that allows investors to contribute directly to the down payment of a home purchaser. The purchaser gets into the market sooner, and the investor doesn’t have to be a landlord.​ They came to us for a brand story and visual identity that would crystallize their offering in the increasingly crowded PropTech space. The visual identity was designed by the team at OneMethod. ​ Would-be homeowners and investors are at odds with each other; saving for a down payment keeps getting harder, and maintaining rentals keeps getting more expensive. We built a brand strategy called Made for Each Other based on this new symbiotic relationship between prospective home purchasers and investors that Lotly is making possible. We built a personality for Lotly based on optimism, growth, and collaboration. The tone and key messaging reflect the peace that comes from finding common ground between new purchasers and investors, as well as the newfound opportunity for both sides of the marketplace. See More

Work History

C

Content Strategist

Central 1Responsible for research and content development, copywriting, brand positioning, and messaging for new products and services in the financial services sector. Designed, wrote, and edited content for Central 1 properties such as the website, sales decks, and product marketing materials. Leveraged over 10 years of experience in marketing, advertising, and brand strategy to provide a fresh perspective on brand messaging, positioning, and user experience. Organized and crafted content to make technical concepts accessible, readable, and focused on user benefits. Researched industry and cultural trends to identify opportunities to engage with the audience and establish thought leadership for Central 1 and its clients.
S

Senior Brand & Creative Strategist

Self-employedStarted a consulting business working with startups, entrepreneurs, and established companies on marketing strategies, refining ideas, launching brands, building brand guidelines, and creating content strategies. Focused on beautiful, functional design and amazing customer experiences.
O

Senior Strategist

OneMethodFeb 2021 - Feb 2023 • 2 yrs 1 moWorked across Tadiem's three agencies–OneMethod, Bensimon Byrne, and Narrative–bridging brand strategy, CX/XD, content, and growth strategy. Clients included Johnson & Johnson, Nestle, Destination Toronto, Red Hat, and Arterra Wines. Also involved in writing proposals and pitching new business.
S

Vice Chair, Corporate Donations @ Tech4SickKids

SickKids FoundationJan 2021 - Jan 2023 • 2 yrs 1 moVolunteered with the Tech4SickKids team to develop and run campaigns and events that galvanize the Canadian tech community to raise funds for the Hospital for Sick Children in Toronto.
J

Senior Brand Strategist

JiffyJan 2019 - Jan 2020 • 1 yr 1 moEstablished Jiffy's brand guidelines and worked with the team to define key messages, and the company's mission, vision, and values. Focused on moving the company forward as a brand, ensuring that company values and key messages were well represented in marketing. Led strategy projects, managed external vendors, and established brand partnerships. Worked across teams including product, marketing, and design.

Education

G

Growclass

Certificate, Growth marketing2020
R

Raw Signal Group

Leadership training2017
S

Seneca Polytechnic

Diploma, Creative Advertising2006 - 2008
G

Glendon Campus of York University | Campus Glendon de l’Université York

Honours BA, Drama Studies2001 - 2005

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Content Strategist | Brand Strategy Expert
With a diverse educational background in Drama Studies, Creative Advertising, Growth Marketing, and Leadership Training, I have cultivated a robust career in brand strategy and content development. Currently serving as a Content Strategist at Central 1, I leverage over a decade of experience to enhance brand messaging and user experience in the financial services sector. My career includes roles such as Senior Strategist at OneMethod, where I collaborated with major clients like Johnson & Johnson and Nestle, and as a Senior Brand Strategist at Jiffy, where I established brand guidelines and key messaging. As a self-employed Senior Brand & Creative Strategist, I have guided startups and established companies in launching brands and creating content strategies. Additionally, I have volunteered as Vice Chair for Corporate Donations at Tech4SickKids, contributing to fundraising efforts for the Hospital for Sick Children in Toronto.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gabriella are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gabriella Rackoff

Creative & Brand Strategist •
Messaging Strategy
Trend Forecasting
Content Strategy
Creative Strategy
Strategy & Business Development
Brand Strategy
Brand Development
Available for hire fromNegotiable
Contracts

Projects

To the movies & beyond: relaunching Scene+

Scene rewards were centred on movies and restaurants. Our goal was to evolve it as a loyalty program for groceries, travel, and still, of course, movies and dining. ​ While movie rewards were largely geared at a younger audience, the rebrand needed to address a wider range of people and categories. The visual identity was designed by the team at OneMethod. ​ Our strategy was anchored by the vision of “love what’s next…” and the offer of “rewards your way…” Together these statements speak to forwardness, customization, and optimism for the future. The brand personality was built on an enthusiastic and resourceful guide who can show members new ways of making the most of groceries, travel, and entertainment in their community.

Rethinking collaborative real estate with Lotly

Lotly is a real estate startup that allows investors to contribute directly to the down payment of a home purchaser. The purchaser gets into the market sooner, and the investor doesn’t have to be a landlord.​ They came to us for a brand story and visual identity that would crystallize their offering in the increasingly crowded PropTech space. The visual identity was designed by the team at OneMethod. ​ Would-be homeowners and investors are at odds with each other; saving for a down payment keeps getting harder, and maintaining rentals keeps getting more expensive. We built a brand strategy called Made for Each Other based on this new symbiotic relationship between prospective home purchasers and investors that Lotly is making possible. We built a personality for Lotly based on optimism, growth, and collaboration. The tone and key messaging reflect the peace that comes from finding common ground between new purchasers and investors, as well as the newfound opportunity for both sides of the marketplace.

Work History

C

Content Strategist

Central 1Responsible for research and content development, copywriting, brand positioning, and messaging for new products and services in the financial services sector. Designed, wrote, and edited content for Central 1 properties such as the website, sales decks, and product marketing materials. Leveraged over 10 years of experience in marketing, advertising, and brand strategy to provide a fresh perspective on brand messaging, positioning, and user experience. Organized and crafted content to make technical concepts accessible, readable, and focused on user benefits. Researched industry and cultural trends to identify opportunities to engage with the audience and establish thought leadership for Central 1 and its clients.
S

Senior Brand & Creative Strategist

Self-employedStarted a consulting business working with startups, entrepreneurs, and established companies on marketing strategies, refining ideas, launching brands, building brand guidelines, and creating content strategies. Focused on beautiful, functional design and amazing customer experiences.
O

Senior Strategist

OneMethodFeb 2021 - Feb 2023 • 2 yrs 1 moWorked across Tadiem's three agencies–OneMethod, Bensimon Byrne, and Narrative–bridging brand strategy, CX/XD, content, and growth strategy. Clients included Johnson & Johnson, Nestle, Destination Toronto, Red Hat, and Arterra Wines. Also involved in writing proposals and pitching new business.
S

Vice Chair, Corporate Donations @ Tech4SickKids

SickKids FoundationJan 2021 - Jan 2023 • 2 yrs 1 moVolunteered with the Tech4SickKids team to develop and run campaigns and events that galvanize the Canadian tech community to raise funds for the Hospital for Sick Children in Toronto.
J

Senior Brand Strategist

JiffyJan 2019 - Jan 2020 • 1 yr 1 moEstablished Jiffy's brand guidelines and worked with the team to define key messages, and the company's mission, vision, and values. Focused on moving the company forward as a brand, ensuring that company values and key messages were well represented in marketing. Led strategy projects, managed external vendors, and established brand partnerships. Worked across teams including product, marketing, and design.

Education

G

Growclass

Certificate, Growth marketing2020
R

Raw Signal Group

Leadership training2017
S

Seneca Polytechnic

Diploma, Creative Advertising2006 - 2008
G

Glendon Campus of York University | Campus Glendon de l’Université York

Honours BA, Drama Studies2001 - 2005

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.