Top Talent like Gayatri are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gayatri Subramaniam

Product Marketing Manager •
Available for hire fromNegotiable
Contracts
Product Marketing Manager | CRO Specialist
With a Bachelor of Business Administration in Marketing from SIES College of Management Studies, India, I have built a robust career in product marketing and conversion rate optimization. Currently, I serve as a Product Marketing Manager at ZataakSe, where I conduct market research, craft compelling messaging, and develop detailed launch plans. I also contribute as a Guest Faculty at Young Urban Project, specializing in Conversion Rate Optimization (CRO) and Google Analytics 4 (GA4). Previously, I was a CRO Specialist at Haptik, achieving significant improvements in MQL and website engagement rates. My role as Assistant D2C Manager at Open Secret involved optimizing e-commerce performance and driving customer engagement. Additionally, I was a member of the Product Marketing Alliance, focusing on aligning product marketing strategies for business growth.

Work History

Z

Product Marketing Manager

ZataakSeConduct market research, define user personas, and craft compelling messaging to highlight Zataak Se's unique value proposition in product marketing. Devise user acquisition strategies and generate pre-launch buzz through social media marketing, influencer outreach, and other channels to build anticipation. Develop a detailed launch plan for a seamless rollout. Design marketing collaterals such as landing pages, explainer videos, and app store descriptions, collaborating closely with product and sales teams to ensure a unified launch strategy in product marketing. Utilize data analytics to monitor key product metrics and develop an investor pitch deck showcasing the app's potential in product marketing. Assist in feature prioritization, create a product roadmap, and oversee beta testing to refine the app before launch, all within the realm of product marketing.
Y

Guest Faculty

Young Urban ProjectGuest faculty for Conversion Rate Optimisation (CRO) & Google Analytics 4 (GA4).
H

CRO Specialist

HaptikMay 2023 - Nov 2023 • 7 mosDesigned and executed A/B and multivariate optimization tests, resulting in a 200% improvement in MQL for Paid and Organic campaigns within 3 months. Identified User Experience (UX) pain points using heat mapping and tracking tools and implemented UI improvements, leading to a 66% increase in website engagement rate. Developed user personas, analyzed engagement behavior, and created conversion funnels and lead magnet strategies to boost organic and paid leads. Created impactful landing pages for Paid and Organic campaigns, conducting experiments to drive MQLs. Developed a comprehensive report on MQL to Deal Behavior to support demand generation and conversion funnels. Collaborated with the Senior Marketing team to develop ICP, Competitive Analysis, and Product Positioning for Contakt - The Generative AI-powered Customer support tool. Owned the end-to-end application process for Haptik's participation in Industry Awards, securing two prestigious awards: Martequity Awards by ET and Entrepreneur India Awards. Collaborated closely with cross-functional stakeholders across the Marketing and Sales teams to incorporate the right product positioning and Voice of the Customer.
P

Member

Product Marketing AllianceApr 2023 - Nov 2023 • 8 mosThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!
O

Assistant D2C Manager

Open SecretAug 2022 - Jan 2023 • 6 mosProviding insights on customer shopping trends to curate assortment selection and identify assortment gaps. Improve conversion rates by optimizing the placements in the e-commerce website. Analyse user experience of customers and recommend improvements, assess effectiveness of all key metrics. Providing analysis and reporting metrics on short term - long term sales, new product sell-through and optimise add to cart, basket to detail & checkout performance. Recommend ways to increase traffic to website, incorporate heatmap analysis, deep dive into shopping behaviour of the customers to maximise revenue. Manage initiatives to drive customer engagement. Develop content calendar and oversee website uploads and landing pages development. Work closely with the Cross Functional stakeholders to implement better ways to boost the conversion rate.

Education

S

SIES College of Management Studies - India

Bachelor of Business Administration, Marketing2014 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Product Marketing Manager | CRO Specialist
With a Bachelor of Business Administration in Marketing from SIES College of Management Studies, India, I have built a robust career in product marketing and conversion rate optimization. Currently, I serve as a Product Marketing Manager at ZataakSe, where I conduct market research, craft compelling messaging, and develop detailed launch plans. I also contribute as a Guest Faculty at Young Urban Project, specializing in Conversion Rate Optimization (CRO) and Google Analytics 4 (GA4). Previously, I was a CRO Specialist at Haptik, achieving significant improvements in MQL and website engagement rates. My role as Assistant D2C Manager at Open Secret involved optimizing e-commerce performance and driving customer engagement. Additionally, I was a member of the Product Marketing Alliance, focusing on aligning product marketing strategies for business growth.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gayatri are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specilaized talent, while giving talent more flexibilty and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gayatri Subramaniam

Product Marketing Manager •
Available for hire fromNegotiable
Contracts

Work History

Z

Product Marketing Manager

ZataakSeConduct market research, define user personas, and craft compelling messaging to highlight Zataak Se's unique value proposition in product marketing. Devise user acquisition strategies and generate pre-launch buzz through social media marketing, influencer outreach, and other channels to build anticipation. Develop a detailed launch plan for a seamless rollout. Design marketing collaterals such as landing pages, explainer videos, and app store descriptions, collaborating closely with product and sales teams to ensure a unified launch strategy in product marketing. Utilize data analytics to monitor key product metrics and develop an investor pitch deck showcasing the app's potential in product marketing. Assist in feature prioritization, create a product roadmap, and oversee beta testing to refine the app before launch, all within the realm of product marketing.
Y

Guest Faculty

Young Urban ProjectGuest faculty for Conversion Rate Optimisation (CRO) & Google Analytics 4 (GA4).
H

CRO Specialist

HaptikMay 2023 - Nov 2023 • 7 mosDesigned and executed A/B and multivariate optimization tests, resulting in a 200% improvement in MQL for Paid and Organic campaigns within 3 months. Identified User Experience (UX) pain points using heat mapping and tracking tools and implemented UI improvements, leading to a 66% increase in website engagement rate. Developed user personas, analyzed engagement behavior, and created conversion funnels and lead magnet strategies to boost organic and paid leads. Created impactful landing pages for Paid and Organic campaigns, conducting experiments to drive MQLs. Developed a comprehensive report on MQL to Deal Behavior to support demand generation and conversion funnels. Collaborated with the Senior Marketing team to develop ICP, Competitive Analysis, and Product Positioning for Contakt - The Generative AI-powered Customer support tool. Owned the end-to-end application process for Haptik's participation in Industry Awards, securing two prestigious awards: Martequity Awards by ET and Entrepreneur India Awards. Collaborated closely with cross-functional stakeholders across the Marketing and Sales teams to incorporate the right product positioning and Voice of the Customer.
P

Member

Product Marketing AllianceApr 2023 - Nov 2023 • 8 mosThe Product Marketing Alliance exists to create a space to help individuals and organizations drive company-wide alignment around product marketing as the scalable, sustainable source of business growth. Join our Slack community and never miss out again!
O

Assistant D2C Manager

Open SecretAug 2022 - Jan 2023 • 6 mosProviding insights on customer shopping trends to curate assortment selection and identify assortment gaps. Improve conversion rates by optimizing the placements in the e-commerce website. Analyse user experience of customers and recommend improvements, assess effectiveness of all key metrics. Providing analysis and reporting metrics on short term - long term sales, new product sell-through and optimise add to cart, basket to detail & checkout performance. Recommend ways to increase traffic to website, incorporate heatmap analysis, deep dive into shopping behaviour of the customers to maximise revenue. Manage initiatives to drive customer engagement. Develop content calendar and oversee website uploads and landing pages development. Work closely with the Cross Functional stakeholders to implement better ways to boost the conversion rate.

Education

S

SIES College of Management Studies - India

Bachelor of Business Administration, Marketing2014 - 2017

How Pangea Works

Effortlessly discover top talent

We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.