George Owino

Open to relocation

Content Strategy

Influencer Marketing

Brand Strategy

Advertising

Copywriting

Available for hire fromNegotiable

Contracts

CEO at UNLCK | Creative Visionary

With a Bachelor's degree in Journalism from the University of Dar es Salaam, I have cultivated a diverse career in the creative and marketing industries. Currently, I am the CEO of UNLCK, an innovative agency dedicated to unlocking business potential through strategic advertising and branding. Previously, I served as Creative Director at CENTURY CL, where I led a multidisciplinary team and managed high-profile client portfolios, including Vodacom Foundation and TIGO. My role as Brand Strategist at RedGold Tanzania involved digital marketing and influencer management, while at Stadi Akademy, I spearheaded creative initiatives as Creative Lead. My journey began as a Freelance Photographer, honing my skills in visual storytelling. My career is marked by a commitment to creativity, strategic thinking, and impactful brand building.

Projects

Digital Marketing, Content & Branding

ZIC is one of the leading insurance providers in Tanzania. In this project, I was tasked with coming up with a strategy that can help position the corporation in a more favorable light as well as creating content for social media. My team and I managed all aspects of ZIC's presence from designing to rebranding ZIC into a new, modern look.See More

Work History

Chief Executive Officer

UNLCKWelcome to 𝑼𝑵𝑳𝑪𝑲, a dynamic agency fueled by innovation and driven by a passion for creating impact. We specialize in helping businesses and brands of all sizes unlock their full potential through strategic advertising, compelling branding, and cutting-edge marketing campaigns. Whether you're a global powerhouse or a budding startup, we tailor our solutions to meet your unique needs and goals.

Creative Director

CENTURY CLOct 2022 - Jun 2024 • 1 yr 9 mosLeadership & Strategy: Help in driving the overall creative vision and strategy on key client portfolios to ensure consistency in brand objectives and market trends. Team Management: Manage a multidisciplinary creative team consisting of art directors, designers, copywriters, and video producers. Conduct regular reviews, mentorship, and foster a collaborative work environment. Client Relationships: Collaborated with different individuals from client's teams to understand their needs and translate them into dynamic creative solutions. Concept Development: Led development of innovative concepts for campaigns ranging from brand identity, digital marketing, social media to creation of advertisement. Managed the entire creative process from initial ideation to final execution. Project Management: Executed several projects simultaneously to deliver on time and within budget. Managed project managers and account teams for smooth workflow and quality delivery. Brand Building: Developed and perfected the brand narratives, visual identities, and messaging strategies that resonated with the target audience and increased brand equity. Trend Analysis: Kept current on emerging trends, technologies, and cultural insights. Bringing new tools and methodologies online kept creative output sharp, continuing to keep the agency leading edge. Vendor Relations: Worked with external vendors, from photographers and illustrators to the production companies which execute the quality of creative assets. Negotiated contracts and managed external partnerships while ensuring good relations with these external collaborators. Clients Include: The Vodacom Foundation, Zanzibar Insurance Corporation (ZIC), TIGO, HiSense, Taxify (Bolt), Infinix, Twende Butiama.

Brand Strategist

RedGold TanzaniaSep 2021 - Mar 2022 • 7 mosDigital Marketing which includes Digital Strategy, Content Creation, Community Management, Liaise with graphic designers and ensure weekly content is prepared and posted, Marketing Insights, Monthly Performance Reports. Influencer Marketing which includes Influencer Marketing Blueprint, Selection of Influencers, Content Strategy, Influencer Management, Performance Report, Contract Negotiation. Media which includes Liaise with the team on the needs and media collaboration, Help with the media buy, Link different media houses with the company, Advise on which media aligns the best with marketing needs of the company. On ground activation: Help team plan for activations, Supervise the media team in content production, Provide feedback and report on the activations, Collaborate with the team to come up with creative ways to do activations.

Creative Lead

Stadi AkademySep 2021 - Mar 2022 • 7 mosAt STADI we strive to build a community of learners and help thousands of Tanzanians to build and run business successfully. CREATIVE LEAD KEY ROLES: Head of a team of copywriters, web designers, videographers, graphic designers and other creative employees or consultants to form content. Innovating the latest in visual solutions. Presenting ideas to their own team members and other executives. Working with editorial directors to assure compliance. Watching over the quality control of all projects. Keeping pace with the competition with expanding creative ideas. Creating conceptual models. Run and administrate all company’s marketing, advertising and campaign.

Education

University of Dar es Salaam (UDSM)

Bachelor's degree, Journalism2012 - 2015

Kagango High school

2010 - 2012

Similar Pangeans

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!