Gerardo Hernandez

Productive digital content marketer experienced in coordinating social media platforms with 2,820 subscribers. Leveraged my skills in digital marketing to generate 2,247 views and 74 hours of total watch time.

Projects

Animation and Kinesiology majors trade places | Major Swap 🔁

5 day project that was produced, edited and brought together to form the first video of a YouTube series.

Work History

Digital Content Student Assistant

Augusta UniversityMay 2023 - May 2024 • 1 yr 1 mo• Devised creative social media strategies and collaborated with the content team to identify events and students for marketing from a pool of 10,000 • Coordinated over 14 video projects with community partners using Monday.com, expanding social media partnerships • Attained 78 hours of watch time across 14 YouTube, TikTok, and Instagram videos to build brand loyalty • Managed social media content calendar for YouTube to farm engagement with 2,820 subscribers • Monitored YouTube analytics and KPIs to optimize social media campaign strategies to generate 2,247 unique viewers

Marketing Associate

Rex Property & Land, LLCMay 2024 - Jul 2024 • 3 mos• Customized visual media promoting brand awareness of over 30 active properties in Adobe InDesign • Designed and measured concise floor plans across 4 properties in LucidChart to assist tenants searching for a new home • Innovated quality email marketing strategies to generate engagement with over 256 tenants on MailChimp • Delivered assistance to over 15 prospective tenants daily to inform their decision-making on a new home • Crafted compelling visual 15-page brand guidelines utilizing Adobe Photoshop and Google Slides to create brand consistency

Education

Augusta University

Bachelor of Arts - BA, Communication2022 - 2024

Augusta University

Minor, Business Administration2022 - 2024

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