Lisa Scanlon

Copywriter • Content Marketing Manager • Social Media Marketing Specialist • Lancaster, PA, US

Brand Development

Digital Marketing

Account Management

Ghost Writing

Brand Ambassador

TikTok

Business Strategy

Instagram Reels

Instagram

Facebook Business Pages

Engagement

TikTok Management

Microsoft Excel

Google Sheets

Available for hire fromNegotiable

Contracts

Creative and strategic marketer specializing in social media, copywriting, and content creation.

Skilled marketer specializing in social media, copywriting, and email marketing with a proven track record. Outside of freelance work, I effectively manage my own social media accounts, email campaigns, and marketing strategies for my real estate business, which has led to acquiring clients through social media. My expertise in content creation, brand development, and UGC ensures impactful and engaging brand messages. Let's work together to elevate your brand and connect with your audience.

Projects

UGC Short Form Sample Content

In this sample playlist, I created a series of dynamic and engaging short-form video content pieces designed to captivate and connect with the target audience. Each video was crafted to highlight key features and benefits of the product/service, leveraging authentic and relatable storytelling techniques. My role involved scripting, shooting, and editing the videos, ensuring a high level of quality and a cohesive brand message. These videos successfully increased engagement, boosted brand visibility, and drove user interaction on social media platforms. Tools Used: Video editing software (CapCut, YouTube editor) Social media platforms (TikTok, YouTube) Scripting and storyboarding techniquesSee More

Social Media Marketing Sample Content

This project showcases a collection of sample videos created for my real estate business and personal social media marketing. These videos were designed to generate client interest, initiate meaningful conversations, and foster a trusting relationship with potential clients. By highlighting market insights, revealing helpful apps and technologies, and establishing myself as an expert in my market, the content has effectively built a strong brand identity and established me as a trusted figure in the real estate market. This process includes concept development, filming, editing, and optimizing the videos for various social media platforms. Key Achievements: Generated new inquiries and secured clients through engaging video content Initiated meaningful conversations with potential clients, leading to increased trust and brand loyalty Strengthened brand identity and positioned myself as a knowledgeable and reliable real estate professional Tools Used: Video editing software (CapCut, YouTube editor) Social media platforms (Instagram, Facebook, TikTok) Analytical tools to track engagement and optimize content (Google Analytics, social media insights)See More

Copywrite and Blog Sample Content

This project includes a selection of copywriting and blog content pieces created for various marketing campaigns that would be posted on websites and social media platforms. The samples provided were designed to attract new clients, educate existing clients, and generate trust through transparency. The content covers a range of topics relevant to the services offered by the company, offering valuable insights and actionable advice, as well as next steps informing readers as to how they can get in touch with employees to learn more. My role involved researching, writing, and editing the content to ensure it was informative, engaging, and aligned with the brand’s voice and messaging. Key Achievements: Attracted new clients through compelling and targeted marketing copy Educated existing clients with informative blog posts, fostering deeper engagement and loyalty Built trust and credibility by maintaining transparency and providing valuable insights Tools Used: SEO tools (e.g., Google Analytics) Writing and editing tools (Grammarly) If you are not able to see the desired sample content, please email Lisa.L.Scanlon@gmail.com with subject line 'Zipfile Request'. See More

Work History

Freelance Creator

JoinBrandsFreelancerJun 2023 - Present • 1 yr 3 mos• Collaborate with diverse brands to curate, style, and produce captivating lifestyle content that highlights their products, resulting in increased engagement and brand visibility • Foster strong client relationships through effective communication and feedback integration

Real Estate Salesperson

Shelley Home GroupContract EmployeeMay 2022 - Present • 2 yrs 4 mos• Develop and execute comprehensive social media strategies, resulting in increased engagement and client acquisition through targeted content and advertising • Create and manage effective email marketing campaigns that boosted client retention and generated new leads by crafting compelling and informative messages • Cultivate and maintain strong relationships with a network of mortgage brokers, home inspectors, and attorneys, ensuring a seamless transaction for clients • Conduct thorough market research and analysis to provide clients with accurate pricing strategies

Data Science Intern

425 Consulting GroupInternJan 2023 - Aug 2023 • 8 mos• Authored and published informative blog posts highlighting the company’s mission, vision, and core values, effectively communicating its identity to a broader audience • Utilized data-driven insights to tailor blog content for maximum audience engagement and relevance, contributing to increase website traffic

Education

Elizabethtown College

FInance and Data Science, Business and AnalyticsAug 2020 - May 2024

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