Ghassan Khalil

Growth Marketing Manager

Montreal, QC, CA

Websites

Influencer Marketing

Paid Ads

Google Search Ads

SEO

LinkedIn Ads

Business Strategy

Facebook Ads

Facebook Business Pages

Advertising

Digital Marketing

Search Engine Marketing

Available for hire fromNegotiable

Contracts

Experienced Finance Professional | Marketing Leader

👋 Hey there! I'm a 📈 Growth Marketer with over 5 years of experience in web design and 6 years in growth marketing. My expertise lies in managing and optimizing campaigns for brands across various digital marketing channels like Google Ads, PPC, SEO, Facebook Ads, and Instagram Ads. I have a proven track record of managing over 25 brands with a total of 2M$ in advertising budgets yearly. 🧠 As a creative problem-solver, I love using my 💡 analytical and strategic thinking skills to develop effective marketing campaigns and design beautiful and functional websites that drive results. I believe that every project is unique and requires a tailored approach, which is why I put a lot of effort into understanding my clients' needs and goals.

Projects

Franchising Website for Indian Restaurant Chain

Context Spicebros, a renowned restaurant specializing in modern Indian cuisine, wanted to enhance its online presence to better reflect the quality of its dishes and service. Their previous website, while informative, no longer aligned with the vibrant and contemporary image of the brand. Recognizing this opportunity, I took on the project to redesign their website and help elevate their online presence. 🌟🍛 Redesign Objectives The main goal of the project was to create a website that not only delivered an improved user experience but also embodied the essence of the Spicebros brand. Specific objectives included: Improved User Experience (UX): Crafting a sleek, intuitive design with simplified navigation to make exploring the menu and placing online orders effortless. 💻🖱️ Mobile Optimization: Developing a fully responsive website to ensure a seamless experience across all devices, particularly for mobile users. 📱✨ SEO Optimization: Structuring the site to boost visibility on search engines and attract more organic traffic. 🔍📈 Social Media Integration: Creating smooth links between the website and Spicebros’ social media platforms to maximize user engagement. 📲🤝 My Approach I approached the redesign with a focus on delivering a visually compelling and highly functional website tailored to Spicebros’ needs. Here’s how I executed the project: Website Audit: Conducted a thorough review of the existing site to identify areas for improvement and opportunities to enhance functionality. 🔍✅ Custom Design: Created a modern and sleek mockup that highlighted Spicebros’ vibrant brand identity, ensuring the design was both aesthetically pleasing and highly functional. 🎨✨ Web Development: Built a fast, secure, and user-friendly website using cutting-edge technologies and a content management system (CMS) for easy updates. 🚀🔒 SEO Optimization: Implemented advanced SEO practices, including optimized metadata, relevant keywords, and structured content, to boost the sitSee More

How We Helped eddress Scale their Customer Acquisition with Facebook Ads, Email Marketing & websitet

How We Helped Eddress Multiply Their Qualified Leads by 4X 🌟 Context Eddress, a SaaS platform empowering e-commerce businesses to create custom mobile apps, aimed to scale its lead generation efforts while reducing acquisition costs. Despite offering a highly valuable solution, their existing strategies were not delivering the desired results. That’s when I stepped in to implement a focused, data-driven strategy to transform their performance. 🚀📱 🎯 Objective The goal was to generate high-quality leads at a fraction of the previous cost, leveraging digital marketing channels and a revamped web experience. Key objectives included: Increasing the volume of qualified leads to drive customer acquisition. 🧲✨ Reducing the Cost Per Lead (CPL) while maintaining lead quality. 💰📉 Enhancing brand visibility among e-commerce businesses. 🌐👀 📌 Approach To achieve these goals, I executed a three-pronged strategy: Facebook Ads Campaigns 💡📢 Designed and launched highly targeted Facebook Ads campaigns, leveraging audience insights to focus on e-commerce business owners and decision-makers. Developed engaging ad creatives and copy tailored to showcase Eddress’ value proposition. Used advanced targeting techniques such as lookalike audiences and retargeting to maximize ROI. Continuously optimized campaigns by analyzing performance metrics and adjusting budgets, ad placements, and creatives. Website Revamp 💻✨ Redesigned the website to improve user experience and conversion rates. Implemented clear calls-to-action (CTAs) and easy navigation, making it seamless for visitors to sign up or request a demo. Optimized the website for speed, mobile performance, and SEO to increase organic traffic. Email Marketing 📧🤝 Created an email funnel to nurture leads, from awareness to decision-making. Used personalized, value-driven messaging to keep prospects engaged and informed about Eddress’ offerings. Automated follow-ups to convert interested leads into paying customers. 📊 ResSee More

Work History

Marketing Director

Dream Hospitality GroupResponsible for leading the marketing initiatives and strategies at Dream Hospitality Group.

Marketing Manager

Agence Mac MediaSep 2022 - Oct 2023 • 1 yr 2 mosManaged marketing activities and campaigns at Agence Mac Media.

Co-Founder & Chief Executive Officer

GroliftMar 2020 - May 2023 • 3 yrs 3 mosCo-founded Grolift and led the company as the Chief Executive Officer.

Head of Marketing

Amandes Et Sucres IncApr 2019 - Mar 2020 • 1 yrManaged marketing activities at Amandes Et Sucres Inc.

Education

Concordia University

Finance, Finance2018 - 2022

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