Top Talent like Gina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gina Signorella

Creative & Brand Strategist
Available for hire fromNegotiable
Contracts
Experienced Branding and Marketing Consultant
Branding leader with a unique blend of new business and strategy experience that extends brands and business. Fueled by a balance of analytical insight and design sensibility, work includes award-winning design and branding programs in a variety of industries, especially QSR, wine & spirits, snacking, and wellness/pharma. Excels at client relationship building and presentation storytelling that elevates individual projects to become vital annuity businesses. Specialties: Branding, new business, writing, strategic design, visual identity, logos, packaging, product development/innovation. Industries: snacking (cpg), food (QSR), wine & spirits, wellness/pharma.

Work History

R

Strategic Account Lead

Retail VoodooJan 2024 - Jan 2024 • 1 moLeading strategy and brand/package design initiatives for Better-for-You food & beverage brands.
M

Account Director

Marks, an sgsco companyJan 2019 - Jan 2023 • 4 yrs 1 moSeeded a new New York City office location for Marks through developing and growing design business opportunities in the greater NY metro. Highlights include: -Led and grew largest, marquis account in NYC location generating average of $1.21MM+ annually. -Managed as much as 80% overall NYC location revenue per month. -Reactivated dormant accounts, creating annuity business with consistent Y-on-Y revenue. -Won a PAC Award for ChapStick Customization for outstanding achievement in eCommerce.
B

Brand Writer-Strategist Consultant - Design & Innovation

Boxer Brand Design & OthersJan 2014 - Jan 2019 • 5 yrs 1 moContributed to a variety of bizdev, strategy, and writing engagements for brand and innovation firms. – Led new business engagements, including storytelling for pitch presentations and proposals. – Presentation story editor, translating research data into engaging stories with actionable results. – Created brand storytelling framework with archetypes to demonstrate strategic brand opportunities. – Conceived naming process and nomenclature systems, including presentation framework. – Crafted concepts for client innovation streams in a variety of categories, esp. snacking & wine/spirits. – Wrote/edit blog thought pieces on brands and their stories.
T

Chicago Wine Pairing Examiner

The ExaminerJan 2009 - Jan 2015 • 6 yrs 1 moPen innovative articles matching wine with everyday foods.
B

Senior Brand Consultant (Account Director)

BrandimageJan 2010 - Jan 2014 • 4 yrs 1 moLead strategic design, visual language, packaging, and innovation/brand stretch projects for clients General Mills (Big G Cheerios, Betty Crocker, and Pillsbury brands), ConAgra (Meals division), and U.S. Cellular. Also, Agency Relationship Manager for client General Mills, responsible for ensuring client relationship is optimized. Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK (NYSE: SGK), formerly marketed as Schawk, Inc.
L

Sr. Client Manager (Brand Strategist/Design Mgr)

Landor AssociatesJan 2006 - Jan 2009 • 3 yrs 1 moEngaged senior-level corporate and consumer goods clients on a variety of branding solutions, including brand strategy/positioning, identity (logo, collateral, and packaging design), architecture, and engagement programs. ª Led team to a Best Total Brand-Corporate "T&T"Landor peer award, celebrating design that "Transforms and Transcends"client's expectations and business for Caterpillar dealer NMC.
J

Creative & Marketing Director, CSW

Johnson Brothers Liquor/Prestige Wine GroupJan 2002 - Jan 2006 • 4 yrs 1 moLed design team in innovation efforts--creation of new brand/products including naming, packaging design, and storytelling, as well as marketing programs for a growing portfolio of 24 independent and private-label wine and spirits brands. *Earned a CSW -- Certified Specialist of Wine -- certification from the Society of Wine Educators. Started as sales rep specializing in New Business Development, attracting $135K from 14 new on-premise accounts over nine months and on-going account management.
C

Account Director

Carmichael Lynch AdvertisingJan 1997 - Jan 2001 • 4 yrs 1 moLed teams in building brands and billings through insight-driven, effective, award winning integrated campaigns utilizing advertising and a variety of creative marketing communications tools. ª Led team in Effie Award win for Harrah's Entertainment "Anticipation"integrated brand campaign based on driving 1999 revenue by +51% (double net increase versus YA) and brand awareness increases (11% above goal). ª Supervised and fostered team of 12 leading to three promotions.

Education

N

Northwestern University

Master of Science (MS), Advertising
M

Marquette University

Bachelor of Arts (BA), Broadcast Communication, Psychology (double major)

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Experienced Branding and Marketing Consultant
Branding leader with a unique blend of new business and strategy experience that extends brands and business. Fueled by a balance of analytical insight and design sensibility, work includes award-winning design and branding programs in a variety of industries, especially QSR, wine & spirits, snacking, and wellness/pharma. Excels at client relationship building and presentation storytelling that elevates individual projects to become vital annuity businesses. Specialties: Branding, new business, writing, strategic design, visual identity, logos, packaging, product development/innovation. Industries: snacking (cpg), food (QSR), wine & spirits, wellness/pharma.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gina are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gina Signorella

Creative & Brand Strategist
Available for hire fromNegotiable
Contracts

Work History

R

Strategic Account Lead

Retail VoodooJan 2024 - Jan 2024 • 1 moLeading strategy and brand/package design initiatives for Better-for-You food & beverage brands.
M

Account Director

Marks, an sgsco companyJan 2019 - Jan 2023 • 4 yrs 1 moSeeded a new New York City office location for Marks through developing and growing design business opportunities in the greater NY metro. Highlights include: -Led and grew largest, marquis account in NYC location generating average of $1.21MM+ annually. -Managed as much as 80% overall NYC location revenue per month. -Reactivated dormant accounts, creating annuity business with consistent Y-on-Y revenue. -Won a PAC Award for ChapStick Customization for outstanding achievement in eCommerce.
B

Brand Writer-Strategist Consultant - Design & Innovation

Boxer Brand Design & OthersJan 2014 - Jan 2019 • 5 yrs 1 moContributed to a variety of bizdev, strategy, and writing engagements for brand and innovation firms. – Led new business engagements, including storytelling for pitch presentations and proposals. – Presentation story editor, translating research data into engaging stories with actionable results. – Created brand storytelling framework with archetypes to demonstrate strategic brand opportunities. – Conceived naming process and nomenclature systems, including presentation framework. – Crafted concepts for client innovation streams in a variety of categories, esp. snacking & wine/spirits. – Wrote/edit blog thought pieces on brands and their stories.
T

Chicago Wine Pairing Examiner

The ExaminerJan 2009 - Jan 2015 • 6 yrs 1 moPen innovative articles matching wine with everyday foods.
B

Senior Brand Consultant (Account Director)

BrandimageJan 2010 - Jan 2014 • 4 yrs 1 moLead strategic design, visual language, packaging, and innovation/brand stretch projects for clients General Mills (Big G Cheerios, Betty Crocker, and Pillsbury brands), ConAgra (Meals division), and U.S. Cellular. Also, Agency Relationship Manager for client General Mills, responsible for ensuring client relationship is optimized. Brandimage is a global consultancy of brand equity architects and designers. Brandimage creates brands that drive brand performance. Brandimage is part of the brand development group of SGK (NYSE: SGK), formerly marketed as Schawk, Inc.
L

Sr. Client Manager (Brand Strategist/Design Mgr)

Landor AssociatesJan 2006 - Jan 2009 • 3 yrs 1 moEngaged senior-level corporate and consumer goods clients on a variety of branding solutions, including brand strategy/positioning, identity (logo, collateral, and packaging design), architecture, and engagement programs. ª Led team to a Best Total Brand-Corporate "T&T"Landor peer award, celebrating design that "Transforms and Transcends"client's expectations and business for Caterpillar dealer NMC.
J

Creative & Marketing Director, CSW

Johnson Brothers Liquor/Prestige Wine GroupJan 2002 - Jan 2006 • 4 yrs 1 moLed design team in innovation efforts--creation of new brand/products including naming, packaging design, and storytelling, as well as marketing programs for a growing portfolio of 24 independent and private-label wine and spirits brands. *Earned a CSW -- Certified Specialist of Wine -- certification from the Society of Wine Educators. Started as sales rep specializing in New Business Development, attracting $135K from 14 new on-premise accounts over nine months and on-going account management.
C

Account Director

Carmichael Lynch AdvertisingJan 1997 - Jan 2001 • 4 yrs 1 moLed teams in building brands and billings through insight-driven, effective, award winning integrated campaigns utilizing advertising and a variety of creative marketing communications tools. ª Led team in Effie Award win for Harrah's Entertainment "Anticipation"integrated brand campaign based on driving 1999 revenue by +51% (double net increase versus YA) and brand awareness increases (11% above goal). ª Supervised and fostered team of 12 leading to three promotions.

Education

N

Northwestern University

Master of Science (MS), Advertising
M

Marquette University

Bachelor of Arts (BA), Broadcast Communication, Psychology (double major)

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.