Top Talent like Gonzalo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gonzalo Covarrubias

Data Analyst
México D.F., CDMX, MX
scikit-learn
TensorFlow
Flask
SQL
Tensorflow
Streamlit
Airflow
Dash
Scikit-learn
Redis
FastAPI
Docker
Version Control
Python
Machine Learning
Data Analysis
Analytics
Key Performance Indicators
Business Intelligence
AI
Data Modeling
Available for hire fromNegotiable
Lead Product Analyst | Growth & Monetization Analytics | Experimentation, Measurement & Data Foundations
Lead Product Analytics & Growth Analytics leader with 12+ years driving measurable revenue and retention outcomes through rigorous measurement, experimentation, and scalable analytics foundations across consumer and commercial products. Combines strategic partnership with hands-on SQL/Python execution to build trusted metrics, funnels/cohorts, and decision systems that scale. Strengths include end-to-end KPI/measurement, causal experimentation, BI/reporting systems, and stakeholder alignment across PM/Eng/Finance/Commercial.

Work History

D

Fractional Decision Intelligence Lead (Logistics AI)

Desteia.comBuilt production-grade decision systems under enterprise constraints (noisy OCR, multi-source evidence, privacy limits), translating workflows into measurable automation and analytics outcomes. • Led end-to-end analytics for customer workflows: defined success metrics, instrumented core events, and shipped dashboards/readouts to track adoption, quality, and cycle-time impact. • Built an operations pricing simulator (Monte Carlo) to quantify risk/variance and support scenario planning and commercial decision-making. • Designed a streaming evidence-to-case matching workflow: structured identifier extraction, “claimlet” formation, gating + shortlist logic; reduced manual triage and improved processing consistency. • Delivered client-facing operational analytics (KPI design, exception analysis, root-cause deep dives) that drove process changes and improved execution quality. • Tech: Python, FAISS, Polars, LangGraph-style agents
T

Processes Evolution Director / RAG & Semantic Retrieval Architect (Search & Product Analytics)

TruperOct 2024 - Sep 2025 • 1 yrSearch & Product Analytics (Measurement + Performance) • Delivered a measurement-driven search improvement program that reduced empty results by 65%, recovering 8M+ queries and $1.5M USD annual revenue impact. • Defined “trusted metrics” and monitoring for search performance (coverage, relevance proxies, failure modes), enabling weekly product reviews and faster iteration loops. • Built scalable evaluation datasets and drift signals to keep performance stable as catalog and behavior changed. • Established governance for metrics definitions, versioning, and operating cadence across Product/Engineering. Data Science Management & Strategy • Led cross-functional teams across e-commerce, pricing, and IT to operationalize search as API. • Built ML-driven segmentation for 28K clients (↑10% adoption, ↓40% delivery time). • Delivered a workforce sizing model with 98% accuracy, improving SLA compliance. • Tech: ONNX, FastAPI, Docker/Podman, Redis, BM25, FAISS, MLflow, TF-IDF, AWS, PyTorch
U

Latam Head of Strategy, Planning & Analytics for Sales Operations

Uber EatsJun 2022 - Apr 2024 • 1 yr 11 mos• Automated detailed commercial reporting, scaling coverage from 8 to 70+ accounts with zero-touch pipelines; saved ~1 hr./week per account and enabling daily insight delivery. • Led funnel-style performance analysis for Ads/Offers initiatives (activation → spend → ROI → retention of spend), translating insights into prioritized playbooks for Sales and Growth partners. • Developed and scaled Ads/Offers ROI decision model (influencing ~5% of gross bookings), improving allocation efficiency by ~32% and campaign effectiveness by ~10%. • Built a LightGBM-based targeting model to prioritize accounts by expected incremental impact; operationalized into workflows to improve attainment (2x sales impact; exceeded targets by 9%). • Standardized deal desk measurement across 9 countries (inputs/outputs, guardrails, and performance reporting), improving negotiation speed and decision quality. • Launched a self-serve data-sharing layer for CPG partners, unlocking +$1M incremental investment. • Tech: Python, SQL (GCP), LightGBM, dashboard/reporting automation
S

Head of Business Analytics, Marketing Excellence and Data

SanofiJun 2019 - May 2022 • 3 yrs• Led analytics teams delivering advanced ML models for portfolio performance, price elasticity, anomaly detection, and forecasting. • Built enterprise single-source-of-truth ETL architecture with governance & automated quality controls. • Improved forecasting accuracy +17–25% across budget cycles and launches. • Redesigned global pricing methodologies via automated price recommendation engine, elasticity model, and market insights dashboard. • Built and deployed ML-driven pricing models covering elasticity, lifecycle-based price positioning, and revenue-impact simulations across multi-country portfolios (+6% revenue). Achieved 105% of Budget in 2020, recognized as a global top performer. • Implemented Life Cycle Management culture and developed automated KPI scorecard adopted in Global Finance & Performance reviews.
P

Commercial Effectiveness Manager

PfizerFeb 2012 - May 2019 • 7 yrs 4 mos• Led a commercial investment optimization program for 2+ years, achieving 45% efficiency gains and contributing $150M to net sales, driving 5% YoY growth. • Led end-to-end pricing management for Pfizer’s retail portfolio for 5+ years, optimizing hundreds of SKUs across lifecycle (launch, growth, maturity, LOE). • Automated investment tracking pipelines, reducing company debt by 300M MXN in 2 months. • Boosted trade campaign effectiveness by 23% through an AI-powered high-precision forecast model, resulting in an 8% increase in sales revenue. • Revamped the Pfizer Conmigo Loyalty Program, doubling patient enrollment and enhancing direct-client relationships without increasing investment. • Developed and implemented a strategic framework for managing Loss of Exclusivity (LOE) products, driving 15pp sales growth, reducing returns, and minimizing switching at the point of sale.

Education

I

Instituto Tecnológico Autónomo de México (ITAM)

MBA, MBA2008
I

Instituto Tecnológico Autónomo de México (ITAM)

Bachelor of Applied Science (BASc), Telematics Engineering2004
C

Coursera

Course / Program, Decision Making and Reinforcement Learning2023
C

Coursera (DeepLearning.AI)

Course / Program, Generative Adversarial Networks (GANs) Specialization2022

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Lead Product Analyst | Growth & Monetization Analytics | Experimentation, Measurement & Data Foundations
Lead Product Analytics & Growth Analytics leader with 12+ years driving measurable revenue and retention outcomes through rigorous measurement, experimentation, and scalable analytics foundations across consumer and commercial products. Combines strategic partnership with hands-on SQL/Python execution to build trusted metrics, funnels/cohorts, and decision systems that scale. Strengths include end-to-end KPI/measurement, causal experimentation, BI/reporting systems, and stakeholder alignment across PM/Eng/Finance/Commercial.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Top Talent like Gonzalo are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Gonzalo Covarrubias

Data Analyst
México D.F., CDMX, MX
scikit-learn
TensorFlow
Flask
SQL
Tensorflow
Streamlit
Airflow
Dash
Scikit-learn
Redis
FastAPI
Docker
Version Control
Python
Machine Learning
Data Analysis
Analytics
Key Performance Indicators
Business Intelligence
AI
Data Modeling
Available for hire fromNegotiable

Work History

D

Fractional Decision Intelligence Lead (Logistics AI)

Desteia.comBuilt production-grade decision systems under enterprise constraints (noisy OCR, multi-source evidence, privacy limits), translating workflows into measurable automation and analytics outcomes. • Led end-to-end analytics for customer workflows: defined success metrics, instrumented core events, and shipped dashboards/readouts to track adoption, quality, and cycle-time impact. • Built an operations pricing simulator (Monte Carlo) to quantify risk/variance and support scenario planning and commercial decision-making. • Designed a streaming evidence-to-case matching workflow: structured identifier extraction, “claimlet” formation, gating + shortlist logic; reduced manual triage and improved processing consistency. • Delivered client-facing operational analytics (KPI design, exception analysis, root-cause deep dives) that drove process changes and improved execution quality. • Tech: Python, FAISS, Polars, LangGraph-style agents
T

Processes Evolution Director / RAG & Semantic Retrieval Architect (Search & Product Analytics)

TruperOct 2024 - Sep 2025 • 1 yrSearch & Product Analytics (Measurement + Performance) • Delivered a measurement-driven search improvement program that reduced empty results by 65%, recovering 8M+ queries and $1.5M USD annual revenue impact. • Defined “trusted metrics” and monitoring for search performance (coverage, relevance proxies, failure modes), enabling weekly product reviews and faster iteration loops. • Built scalable evaluation datasets and drift signals to keep performance stable as catalog and behavior changed. • Established governance for metrics definitions, versioning, and operating cadence across Product/Engineering. Data Science Management & Strategy • Led cross-functional teams across e-commerce, pricing, and IT to operationalize search as API. • Built ML-driven segmentation for 28K clients (↑10% adoption, ↓40% delivery time). • Delivered a workforce sizing model with 98% accuracy, improving SLA compliance. • Tech: ONNX, FastAPI, Docker/Podman, Redis, BM25, FAISS, MLflow, TF-IDF, AWS, PyTorch
U

Latam Head of Strategy, Planning & Analytics for Sales Operations

Uber EatsJun 2022 - Apr 2024 • 1 yr 11 mos• Automated detailed commercial reporting, scaling coverage from 8 to 70+ accounts with zero-touch pipelines; saved ~1 hr./week per account and enabling daily insight delivery. • Led funnel-style performance analysis for Ads/Offers initiatives (activation → spend → ROI → retention of spend), translating insights into prioritized playbooks for Sales and Growth partners. • Developed and scaled Ads/Offers ROI decision model (influencing ~5% of gross bookings), improving allocation efficiency by ~32% and campaign effectiveness by ~10%. • Built a LightGBM-based targeting model to prioritize accounts by expected incremental impact; operationalized into workflows to improve attainment (2x sales impact; exceeded targets by 9%). • Standardized deal desk measurement across 9 countries (inputs/outputs, guardrails, and performance reporting), improving negotiation speed and decision quality. • Launched a self-serve data-sharing layer for CPG partners, unlocking +$1M incremental investment. • Tech: Python, SQL (GCP), LightGBM, dashboard/reporting automation
S

Head of Business Analytics, Marketing Excellence and Data

SanofiJun 2019 - May 2022 • 3 yrs• Led analytics teams delivering advanced ML models for portfolio performance, price elasticity, anomaly detection, and forecasting. • Built enterprise single-source-of-truth ETL architecture with governance & automated quality controls. • Improved forecasting accuracy +17–25% across budget cycles and launches. • Redesigned global pricing methodologies via automated price recommendation engine, elasticity model, and market insights dashboard. • Built and deployed ML-driven pricing models covering elasticity, lifecycle-based price positioning, and revenue-impact simulations across multi-country portfolios (+6% revenue). Achieved 105% of Budget in 2020, recognized as a global top performer. • Implemented Life Cycle Management culture and developed automated KPI scorecard adopted in Global Finance & Performance reviews.
P

Commercial Effectiveness Manager

PfizerFeb 2012 - May 2019 • 7 yrs 4 mos• Led a commercial investment optimization program for 2+ years, achieving 45% efficiency gains and contributing $150M to net sales, driving 5% YoY growth. • Led end-to-end pricing management for Pfizer’s retail portfolio for 5+ years, optimizing hundreds of SKUs across lifecycle (launch, growth, maturity, LOE). • Automated investment tracking pipelines, reducing company debt by 300M MXN in 2 months. • Boosted trade campaign effectiveness by 23% through an AI-powered high-precision forecast model, resulting in an 8% increase in sales revenue. • Revamped the Pfizer Conmigo Loyalty Program, doubling patient enrollment and enhancing direct-client relationships without increasing investment. • Developed and implemented a strategic framework for managing Loss of Exclusivity (LOE) products, driving 15pp sales growth, reducing returns, and minimizing switching at the point of sale.

Education

I

Instituto Tecnológico Autónomo de México (ITAM)

MBA, MBA2008
I

Instituto Tecnológico Autónomo de México (ITAM)

Bachelor of Applied Science (BASc), Telematics Engineering2004
C

Coursera

Course / Program, Decision Making and Reinforcement Learning2023
C

Coursera (DeepLearning.AI)

Course / Program, Generative Adversarial Networks (GANs) Specialization2022

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.