Greg Davis

Copywriter

Creative & Brand Strategist

PR and Communications Specialist

Murfreesboro, TN, US

Copywriting

Copy Editing

Proofreading

Emotional Intelligence

AP Stylebook

Content Writing

Content Creation

Content Management

Marketing

Public Relations

Event Planning

Public Speaking

Newsletters

Email Support

Microsoft 365

Adobe Creative Cloud

Available for hire fromNegotiable

Contracts

Copywriting, Copy Editing and Proofreading Expert

I have more than 20 years of experience in copywriting, copy editing, and content creation. I am proficient in SEO, UX, and SaaS, and certified in Prompt Engineering for ChatGPT. I have a proven track record of delivering compelling content and branded campaigns that drive awareness, engagement, and loyalty for B2B and B2C markets. Some of my achievements include contributing to Columbia Bank's growth from $2.59 billion to more than $50 billion in assets, and leading corporate communications at Ascend Federal Credit Union, where I helped the organization grow to $3.2 billion. I am passionate about storytelling, creative writing, and web content writing, and always eager to learn new skills and explore new opportunities. Let's connect!

Projects

Let’s Get Fiscal!

I created this campaign and introduced it in the April 2013 issue of Ascend Federal Credit Union’s quarterly member newsletter “Possibilities.” The goal of the “Let’s Get Fiscal” campaign was to promote Ascend’s credit cards, auto loans and mortgage loans to members and non-members. Campaign elements included the following: A statement insert, direct mailer, billboard, light box, statement message, multimedia screens, Web banner, email blast (members), email blast (to Select Employee Group contacts), Deep Target banner, banner for Ascend’s intranet, talking points/employee email blast, a teller pod message holder, a radio spot, and a TV commercial. We used the basic concept of “Let’s Get Fiscal” to specifically promote our auto loans, and Ascend won a “Category’s Best” 2014 Diamond Award from the CUNA Marketing & Business Development Council for that auto loan campaign. Follow the link and click Newsletters, April 2013.pdf to see the art and copy used for the main “Let’s Get Fiscal” campaign. See More

Work History

Internal Communications Copywriter

Columbia BankMar 2022 - Apr 2023 • 1 yr 2 mosHelped internal communications team write and copy edit three internal newsletters. Helped write and copy edit internal and external copy for two mergers (Merchants Bank of Commerce and Umpqua Bank) and a company-wide IT infrastructure upgrade (core conversion). Worked with a team of subject matter experts from Columbia and Umpqua on both internal and external communications including brochures, emails, letters, and newsletter copy. Achievements include helping increase Columbia Bank's assets from $2.59 billion to more than $50 billion and increasing locations from 150 branches and ATMs to more than 300 in Oregon, Washington, Idaho, California, and Nevada.

Corporate Communications Lead

Ascend Federal Credit UnionNov 1999 - Jul 2021 • 21 yrs 9 mosProvided corporate communications leadership and delivered effective copywriting for Middle Tennessee's largest credit union. Wrote and edited continuously excellent copy, upholding brand voice and quality standards. Developed promotional campaigns including print and digital marketing. Oversaw content for press releases, advertising, direct mail, and statement inserts. Produced the quarterly membership newsletter. Responded to media queries. Spearheaded a new comprehensive crisis communications plan. Served as the credit union's primary contact with a public relations firm. Achievements include contributing to the credit union's growth from $616 million to more than $3.2 billion, increasing membership from 101,000 to more than 220,000, directing strategic marketing for a two-year company-wide IT infrastructure upgrade, marketing the Ascend Amphitheater, conducting money management presentations, developing a scholarship program, and establishing a program for young members.

Education

Tennessee Technological University

Bachelor of Science, Journalism

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