Habeeb Ajijola

Hi, my name is Ajijola Habeeb, and I help businesses create, deploy, and manage strategic marketing and growth campaigns to achieve business, product, and marketing objectives. Over the past 12 years, I've worked with dozens of organizations ranging from tiny startups to large corporations, generating over $500M in revenue cumulatively during this period. My expertise lies in crafting tailor-made and novel strategies that elevate businesses to new heights. Whether you're a startup looking to establish a strong market presence or an established enterprise seeking innovative ways to grow, my skillsets and experience are perfectly suited to help drive business growth.

Projects

User Acquisition Campaign for Gigbanc

Gigbanc is a full-financial suite neobank revolutionizing the way freelancers, remote workers and digital creators in Africa access global banking and financial services. This case study explores the strategic approach that led to the acquisition of 20,000 waitlist sign-ups during the 4 weeks of the waitlist campaign.See More

Work History

Head, Growth & Marketing

GigbancLed the marketing and growth effort for Gigbanc, a cross-border payment solution, managing all aspects of branding, marketing, growth and partnerships. Generated over 20,000 waitlist sign-ups through a successful pre-launch campaign, creating excitement and driving strong initial interest in the market. Managed and oversaw all of Gigbanc's marketing & growth activities. Achieved 100k new user signups and 25% MAUs in the first 4 months of launch. Manage a cross-functional team that includes content, digital marketing, PR & media, design & creatives, sales and customer experience.

Senior Product Marketing & Brand Manager

Sterling BankJul 2021 - Sep 2023 • 2 yrs 3 mosSterling Bank is one of Africa’s largest commercial banks. Managed the successful execution of Altpower's re-launch campaign, achieving a measurable reach of over 15 million people, and over 900M in revenue over 5 months. Spearheaded initiatives at Sterling Bank to drive user acquisition and revenue growth for products like Altdrive, Altmall, Altpower, Altinvest, and the Altbank master brand achieving a steady month-on-month growth in both user acquisition and revenue across all products. Led and managed a cross-functional team of strategists, creatives, and agencies to ensure precise interpretation and execution of campaign strategies.

Education

University of Lagos

Master's Degree, EconomicsNov 2014 - Feb 2016

University of Ilorin

Bachelor's Degree, EconomicsJul 2009 - Sep 2013

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