Hannah Dechristoforo

Brand Designer

Boston, MA, US

UI/UX Design

Canva

Figma

Adobe Creative Suite

Creative Marketing

Creative Direction

Logo Design

Advertising

Branding

Brand Design

Available for hire fromNegotiable

Contracts

Senior Brand Designer | Growth Design | Creative Direction & AI Innovation

Versatile creative brand leader focused on elevating digital identities and cross-functional growth. Proven track record delivering scalable design systems, integrating AI, and driving brand design and product innovation across tech, fashion, and consumer industries to drive growth. Adept at building and mentoring high-performing teams, aligning design with business goals, and delivering measurable impact.

Projects

Turntable Teachers

Client: Turntable Teachers, an education and music culture podcast Industry: Media, Education, Music Timeline: 4 weeks (2025) My Role: Brand Designer The Turntable Teachers is a podcast bridging the worlds of music and education, highlighting emerging artists and thought leaders. I led a full logo refresh to modernize the brand while honoring its retro roots. The goal was to create a visual identity that feels timeless, versatile, and representative of the podcast’s rhythm, creativity, and storytelling. See More

Donut World

Client: Donut World Industry: Food & Beverage, Retail Branding Timeline: 8 weeks (2018) My Role: Brand Designer Donut World was a new concept aiming to capture the charm of American coffee and donut culture. The client wanted a bright, Dunkin-inspired palette that would resonate with Middle Eastern audiences. I expanded this vision into a full brand identity, balancing nostalgic color cues with modern typography and bold layouts to create a cohesive, professional, and approachable look.See More

AI Coach Design

Client: Jobcase Industry: Job Search and Workforce Technology Timeline: 2023-2024 My Role: Senior Brand Designer Jobcase wanted an AI coach that felt real, reliable, and on brand. I became a verified Midjourney creator, developed a consistent avatar style, integrated it across onboarding and chat flows, and added animation to bring the coach to lifeSee More

Lilihammer

Client: Lilihammer Industry: Womens Altheisure Timeline: 8 weeks (2025) My Role: Brand Designer I created the visual identity, apparel graphics, and packaging system for Lilihammer — including custom patterns for shirts, clothing, and pickleball paddles — to build a playful yet refined lifestyle brand.See More

Jobcase

Client: Jobcase Industry: SaaS Workforce Tech, Advertising, Growth Marketing Timeline: 2022 to 2025 My Role: Senior Brand Designer Jobcase aimed to scale awareness and engagement across its app and online community. I led the design of ads, email campaigns, and social content that built visual consistency while driving measurable performance. From product launches to partner campaigns, I developed creative systems that balanced storytelling with data-driven design.See More

Blue Hills Wealth Management

Client: Blue Hills Wealth Management Industry: Financial Planning Services Timeline: 2019 (and some ongoing work after) My Role: Brand Designer Blue Hills Wealth Management partnered with me to build a cohesive brand identity that reflects its values of trust, expertise, and personal connection. I developed a timeless visual system—complete with logo, color palette, typography, and marketing collateral—that communicates stability while feeling modern and approachable. The branding extends across digital and print materials, including business stationery, brochures, event signage, and promotional items. Each touchpoint reinforces the firm’s commitment to providing clear guidance and thoughtful financial planning for clients at every stage of life.See More

Work History

Senior Brand Designer

JOBCASEDec 2019 - Sep 2025 • 5 yrs 10 mosTrusted to own company-wide design direction, mentor team members, and drive initiatives at the intersection of product, marketing, and technology. Directed brand design and execution across web, email, and social media. Led the design and launch of Jobcase.ai, collaborating with product and engineering to deliver a platform that showcased AI capabilities and brand innovation. Introduced AI-powered design tools, reducing concept development time and enabling efficient creative for the company's AI career coach. Established scalable creative processes across product, marketing, and sales. Redesigned app flows and web architecture in partnership with product teams, improving user experience and conversion.

Art Director

TalbotsAug 2018 - Dec 2019 • 1 yr 5 mosAdvanced from freelance designer to art director within months, trusted to lead digital creative strategy and translate brand identity across platforms. Elevated campaign execution to align with seasonal marketing goals. Improved creative delivery timelines and stakeholder alignment. Orchestrated homepage, email, and paid social design updates for seasonal campaigns, increasing engagement. Delivered high-impact digital assets for product launches, coordinating with merchandising and marketing.

Freelance Graphic Artist

NIC + ZOEMay 2018 - Aug 2018 • 4 mosTransformed the digital identity of a lifestyle fashion brand through innovative e-commerce design, campaign development, and promotional content that supported growth and reinforced brand positioning. Produced weekly emails and campaign visuals in collaboration with e-commerce and merchandising teams, ensuring timely and brand-aligned execution. Strengthened promotional messaging across digital channels by developing creative for social media, banners, and paid placements.

Marketing and Design Manager

BLUE HILLS WEALTH MANAGEMENTFeb 2018 - May 2018 • 4 mosDirected a full company rebrand, modernizing the visual identity while retaining brand equity. Redesigned and relaunched the website and marketing materials, improving client engagement and supporting stronger lead generation. Coordinated client marketing events and vendor partnerships, expanding quarterly outreach and boosting brand visibility.

Marketing and Design Manager

CARTER VALIDUSAug 2016 - Feb 2018 • 1 yr 7 mosDesigned digital and print collateral, including branded booklets and promotional materials that strengthened company initiatives and reinforced brand identity. Directed creative strategy for corporate events and trade shows, elevating brand visibility and creating engaging on-site experiences for attendees.

Education

University of Tampa

Bachelor of Fine Arts (BFA), Graphic Design and Advertising2012 - 2016

Florence University of the Arts

Study Abroad, Photography Abroad2016

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