Top Talent like Hannah are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Hannah Wilson

Product Marketing Manager
Denver, CO, US
Product Marketing
Competitive Analysis
Market Research
Content Strategy
Messaging Strategy
AI
Quantitative Analytics
Data Science
Product Management
Design Thinking
Ad Copy
Data Visualization
Campaign Marketing
Content Writing
Start-ups
Research
Content Development
Advertising
Marketing
Content Planning
Content Creation
Digital Advertising
Social Media Marketing
Blog Writing
Public Speaking
B2B Marketing
Trend Forecasting
Customer Analytics
Journey Mapping
Copywriting
Product Strategy
Research Development
Customer Experience
Qualitative Research
Customer Discovery
Go-to-market Strategy
Strategic Planning
Market Analysis
Available for hire fromNegotiable
Contracts
Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, Pricing
I'm a strategic Product Marketing Manager with 10+ years of experience launching B2B and B2C products across SaaS, eCommerce, and Ad Tech. I specialize in go-to-market strategy, positioning, pricing, and sales enablement, with a proven track record of driving adoption and revenue. At companies like EQL, Meta, and T-Mobile, I’ve led successful product launches, rolled out new pricing models, and built scalable enablement programs. I thrive in fast-paced environments where insight and execution meet.

Projects

Creator Marketplace Landing Page (Copy Development)

Audience: Brand marketers and advertisers using Instagram’s Creator Marketplace Value: Demonstrates ability to translate platform benefits and feature strategy into performance-driven messaging. Performance Note: Contributed to a 36% increase in usage and a 5X greater likelihood of campaign activation within 30 days. See More

Digital Circulars | Case Study and Best Practices Guide

Project Description: Beta launch of ad products for CPG and big box retailers within Meta’s Business Suite. Purpose: Bring new monetization tools to market and inform product direction through field testing and customer feedback. Background: Products were technical and required alignment between brand teams and retailers to highlight the value of the products and features. Work Description: Market insight collection, positioning recommendations, stakeholder feedback synthesis Deliverables: Case Study creation, best practices product pages, VOC synthesis deck, internal positioning briefs, test planning templates.See More

EQL's Shopify App | Product Launch & GTM Motion

Project Description: GTM planning and launch for EQL’s Shopify App (Shopify-native launch infrastructure) Purpose: Bring a new product to market with a clear value prop across multiple personas (Ops, Brand, Growth). Background: First launch of a Shopify App by EQL; positioned around fairness, control, and fan-first commerce. Work Description: GTM messaging, landing pages, support docs, sales enablement, positioning strategy.See More

Work History

E

Senior Product Marketing Manager

EQLShopify & eComm SaaS platform helping brands run exclusive launches Denver, CO Led go-to-market strategy for 3 product and feature launches, increasing merchant adoption by 50% Created and executed new pricing & packaging strategy, improving monetization and customer fit Developed positioning and messaging for Shopify app and launch platform, aligned across product, marketing, and sales Designed and scaled sales enablement materials, including training, pitch decks, and customer one-pagers Partnered with product to lead beta testing and customer research for key features like Invite-to-Purchase and Raffles Analyzed adoption and campaign performance data to iterate on GTM strategy and improve product-market fit
T

Senior Manager Strategy & Operations, Marketing

T-MobileJan 2023 - Jun 2024 • 1 yr 6 mosNational telecom brand with omnichannel digital and retail operations Denver, CO Drove cross-functional GTM planning for major product and device launches Led customer journey and conversion analysis using SQL, Tableau, and Power BI Revamped OKR management and reporting across marketing org using WorkBoard Created alignment between sales, marketing, and product teams through shared KPIs and strategic insights
M

Product Marketing & Operations Manager

MetaMar 2020 - Nov 2022 • 2 yrs 9 mosFacebook Ads / Instagram Creator Marketplace Austin, TX Launched 10+ ad and commerce features across Instagram and Meta ads ecosystem Partnered with product, design, and engineering teams on feature validation and GTM rollout Managed qualitative and quantitative product testing with advertisers and creators Owned the creation of market positioning, value props, and long-term adoption roadmaps
G

Part-Time Digital Marketing Instructor

General AssemblyFeb 2019 - Nov 2021 • 2 yrs 10 mos
L

Strategic Product Marketing Manager

LumenAdFull-time EmployeeMar 2019 - Apr 2020 • 1 yr 2 mosRoles spanning product marketing, digital strategy, and client success—focused on programmatic media, data platforms, and eCommerce.
V

Sr. Digital Solutions Strategist

VrboMar 2018 - Apr 2019 • 1 yr 2 mosLed pre-sales strategy alongside a cross-functional global team. Positioned advertising products to potential clients through proposal creation and strategic media planning. Managed operations of campaigns and reporting. Collaborated across departments to develop new advertising products to meet client needs and support internal stakeholders. Worked on key accounts developing additional creative media solutions to present to clients and agencies.
U

Director, Digital Media Services

UmbelAug 2016 - Mar 2018 • 1 yr 8 mosLed the Umbel digital media strategy, approach and execution of paid media campaigns delivered by media planners and digital specialists. Responsible for training and coaching team members to verify the quality of work performed. Led the strategic direction, planning and execution of digital ad campaigns for key accounts, in order to help clients achieve their business and revenue goals. Formulated, wrote and presented media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, and more. Monitored, analyzed and reported on campaign results to make regular recommendations to optimize campaign performance.
U

Digital Media Planner

UmbelJun 2016 - Oct 2017 • 1 yr 5 mos
Q

Account Manager Enterprise Retail Sales

QuantcastDec 2015 - Jun 2016 • 7 mos

Education

T

Texas State University

Bachelor of Arts - BA, Advertising

Similar Pangeans

Milan P Sony

Product Marketing Manager & Marketing Strategist | SEO Content Marketing Specialist | Helping Brands Attract, Convert, and Retain Customers Sustainably
Growth Marketing Management • 4 years of exp. • New York, NY, US

Caroline Alessi

Experienced Marketing Professional with Strong Business Acumen
Growth Marketing Management • 9 years of exp. • Foster City, CA, US

Michael Bates

Director, Marketing & E-commerce | Shopify Management, Growth Marketing, Brand Storytelling
Content Marketing • Creative & Brand Strategy • Social Media Marketing • 6 years of exp. • Toronto, ON, CA

Thomas Tielli

Passionate, data-driven B2B SaaS marketer | Paid-media & story-led demand-gen specialist | Builder of predictable pipeline growth
Social Media Marketing • Growth Marketing Management • 8 years of exp. • Montreal, QC, CA

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, Pricing
I'm a strategic Product Marketing Manager with 10+ years of experience launching B2B and B2C products across SaaS, eCommerce, and Ad Tech. I specialize in go-to-market strategy, positioning, pricing, and sales enablement, with a proven track record of driving adoption and revenue. At companies like EQL, Meta, and T-Mobile, I’ve led successful product launches, rolled out new pricing models, and built scalable enablement programs. I thrive in fast-paced environments where insight and execution meet.

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call

Similar Pangeans

Milan P Sony

Product Marketing Manager & Marketing Strategist | SEO Content Marketing Specialist | Helping Brands Attract, Convert, and Retain Customers Sustainably
Growth Marketing Management • 4 years of exp. • New York, NY, US

Caroline Alessi

Experienced Marketing Professional with Strong Business Acumen
Growth Marketing Management • 9 years of exp. • Foster City, CA, US

Michael Bates

Director, Marketing & E-commerce | Shopify Management, Growth Marketing, Brand Storytelling
Content Marketing • Creative & Brand Strategy • Social Media Marketing • 6 years of exp. • Toronto, ON, CA

Thomas Tielli

Passionate, data-driven B2B SaaS marketer | Paid-media & story-led demand-gen specialist | Builder of predictable pipeline growth
Social Media Marketing • Growth Marketing Management • 8 years of exp. • Montreal, QC, CA

Top Talent like Hannah are on Pangea

Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.

Hannah Wilson

Product Marketing Manager
Denver, CO, US
Product Marketing
Competitive Analysis
Market Research
Content Strategy
Messaging Strategy
AI
Quantitative Analytics
Data Science
Product Management
Design Thinking
Ad Copy
Data Visualization
Campaign Marketing
Content Writing
Start-ups
Research
Content Development
Advertising
Marketing
Content Planning
Content Creation
Digital Advertising
Social Media Marketing
Blog Writing
Public Speaking
B2B Marketing
Trend Forecasting
Customer Analytics
Journey Mapping
Copywriting
Product Strategy
Research Development
Customer Experience
Qualitative Research
Customer Discovery
Go-to-market Strategy
Strategic Planning
Market Analysis
Available for hire fromNegotiable
Contracts

Projects

Creator Marketplace Landing Page (Copy Development)

Audience: Brand marketers and advertisers using Instagram’s Creator Marketplace Value: Demonstrates ability to translate platform benefits and feature strategy into performance-driven messaging. Performance Note: Contributed to a 36% increase in usage and a 5X greater likelihood of campaign activation within 30 days.

Digital Circulars | Case Study and Best Practices Guide

Project Description: Beta launch of ad products for CPG and big box retailers within Meta’s Business Suite. Purpose: Bring new monetization tools to market and inform product direction through field testing and customer feedback. Background: Products were technical and required alignment between brand teams and retailers to highlight the value of the products and features. Work Description: Market insight collection, positioning recommendations, stakeholder feedback synthesis Deliverables: Case Study creation, best practices product pages, VOC synthesis deck, internal positioning briefs, test planning templates.

EQL's Shopify App | Product Launch & GTM Motion

Project Description: GTM planning and launch for EQL’s Shopify App (Shopify-native launch infrastructure) Purpose: Bring a new product to market with a clear value prop across multiple personas (Ops, Brand, Growth). Background: First launch of a Shopify App by EQL; positioned around fairness, control, and fan-first commerce. Work Description: GTM messaging, landing pages, support docs, sales enablement, positioning strategy.

Work History

E

Senior Product Marketing Manager

EQLShopify & eComm SaaS platform helping brands run exclusive launches Denver, CO Led go-to-market strategy for 3 product and feature launches, increasing merchant adoption by 50% Created and executed new pricing & packaging strategy, improving monetization and customer fit Developed positioning and messaging for Shopify app and launch platform, aligned across product, marketing, and sales Designed and scaled sales enablement materials, including training, pitch decks, and customer one-pagers Partnered with product to lead beta testing and customer research for key features like Invite-to-Purchase and Raffles Analyzed adoption and campaign performance data to iterate on GTM strategy and improve product-market fit
T

Senior Manager Strategy & Operations, Marketing

T-MobileJan 2023 - Jun 2024 • 1 yr 6 mosNational telecom brand with omnichannel digital and retail operations Denver, CO Drove cross-functional GTM planning for major product and device launches Led customer journey and conversion analysis using SQL, Tableau, and Power BI Revamped OKR management and reporting across marketing org using WorkBoard Created alignment between sales, marketing, and product teams through shared KPIs and strategic insights
M

Product Marketing & Operations Manager

MetaMar 2020 - Nov 2022 • 2 yrs 9 mosFacebook Ads / Instagram Creator Marketplace Austin, TX Launched 10+ ad and commerce features across Instagram and Meta ads ecosystem Partnered with product, design, and engineering teams on feature validation and GTM rollout Managed qualitative and quantitative product testing with advertisers and creators Owned the creation of market positioning, value props, and long-term adoption roadmaps
G

Part-Time Digital Marketing Instructor

General AssemblyFeb 2019 - Nov 2021 • 2 yrs 10 mos
L

Strategic Product Marketing Manager

LumenAdFull-time EmployeeMar 2019 - Apr 2020 • 1 yr 2 mosRoles spanning product marketing, digital strategy, and client success—focused on programmatic media, data platforms, and eCommerce.
V

Sr. Digital Solutions Strategist

VrboMar 2018 - Apr 2019 • 1 yr 2 mosLed pre-sales strategy alongside a cross-functional global team. Positioned advertising products to potential clients through proposal creation and strategic media planning. Managed operations of campaigns and reporting. Collaborated across departments to develop new advertising products to meet client needs and support internal stakeholders. Worked on key accounts developing additional creative media solutions to present to clients and agencies.
U

Director, Digital Media Services

UmbelAug 2016 - Mar 2018 • 1 yr 8 mosLed the Umbel digital media strategy, approach and execution of paid media campaigns delivered by media planners and digital specialists. Responsible for training and coaching team members to verify the quality of work performed. Led the strategic direction, planning and execution of digital ad campaigns for key accounts, in order to help clients achieve their business and revenue goals. Formulated, wrote and presented media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, and more. Monitored, analyzed and reported on campaign results to make regular recommendations to optimize campaign performance.
U

Digital Media Planner

UmbelJun 2016 - Oct 2017 • 1 yr 5 mos
Q

Account Manager Enterprise Retail Sales

QuantcastDec 2015 - Jun 2016 • 7 mos

Education

T

Texas State University

Bachelor of Arts - BA, Advertising

How Pangea Works

Effortlessly discover top talent

We've distilled the candidate search from endless hours down to just a few minutes. Using Pangea's AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company's niche and your needs to find the perfect match faster than any traditional hiring platform.

Start working with talent today

The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea's fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team's capabliities flexible.

Track work and invoices in one place

Assign tasks, track progress, and complete invoices all on Pangea. We've combined every part of the hiring process into one platform to eliminate the miscommunication that's unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!

Talk with a Talent Expert

Members of our team are available to help you speed through the hiring process.
Available Now
Book a Call
Pangea empowers fractional work across the world for marketing and design roles.