Top Talent like Hannah are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Hannah Wilson
Product Marketing
Competitive Analysis
Market Research
Content Strategy
Messaging Strategy
AI
Quantitative Analytics
Data Science
Product Management
Design Thinking
Ad Copy
Data Visualization
Campaign Marketing
Content Writing
Start-ups
Research
Content Development
Advertising
Marketing
Content Planning
Content Creation
Digital Advertising
Social Media Marketing
Blog Writing
Public Speaking
B2B Marketing
Trend Forecasting
Customer Analytics
Journey Mapping
Copywriting
Product Strategy
Research Development
Customer Experience
Qualitative Research
Customer Discovery
Go-to-market Strategy
Strategic Planning
Market Analysis
Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, Pricing
I'm a strategic Product Marketing Manager with 10+ years of experience launching B2B and B2C products across SaaS, eCommerce, and Ad Tech. I specialize in go-to-market strategy, positioning, pricing, and sales enablement, with a proven track record of driving adoption and revenue. At companies like EQL, Meta, and T-Mobile, I’ve led successful product launches, rolled out new pricing models, and built scalable enablement programs. I thrive in fast-paced environments where insight and execution meet.
Projects
Creator Marketplace Landing Page (Copy Development)
Audience: Brand marketers and advertisers using Instagram’s Creator Marketplace Value: Demonstrates ability to translate platform benefits and feature strategy into performance-driven messaging. Performance Note: Contributed to a 36% increase in usage and a 5X greater likelihood of campaign activation within 30 days. See MoreDigital Circulars | Case Study and Best Practices Guide
Project Description: Beta launch of ad products for CPG and big box retailers within Meta’s Business Suite. Purpose: Bring new monetization tools to market and inform product direction through field testing and customer feedback. Background: Products were technical and required alignment between brand teams and retailers to highlight the value of the products and features. Work Description: Market insight collection, positioning recommendations, stakeholder feedback synthesis Deliverables: Case Study creation, best practices product pages, VOC synthesis deck, internal positioning briefs, test planning templates.See MoreEQL's Shopify App | Product Launch & GTM Motion
Project Description: GTM planning and launch for EQL’s Shopify App (Shopify-native launch infrastructure) Purpose: Bring a new product to market with a clear value prop across multiple personas (Ops, Brand, Growth). Background: First launch of a Shopify App by EQL; positioned around fairness, control, and fan-first commerce. Work Description: GTM messaging, landing pages, support docs, sales enablement, positioning strategy.See MoreWork History
E
Senior Product Marketing Manager
EQLShopify & eComm SaaS platform helping brands run exclusive launches Denver, CO Led go-to-market strategy for 3 product and feature launches, increasing merchant adoption by 50% Created and executed new pricing & packaging strategy, improving monetization and customer fit Developed positioning and messaging for Shopify app and launch platform, aligned across product, marketing, and sales Designed and scaled sales enablement materials, including training, pitch decks, and customer one-pagers Partnered with product to lead beta testing and customer research for key features like Invite-to-Purchase and Raffles Analyzed adoption and campaign performance data to iterate on GTM strategy and improve product-market fitT
Senior Manager Strategy & Operations, Marketing
T-MobileJan 2023 - Jun 2024 • 1 yr 6 mosNational telecom brand with omnichannel digital and retail operations Denver, CO Drove cross-functional GTM planning for major product and device launches Led customer journey and conversion analysis using SQL, Tableau, and Power BI Revamped OKR management and reporting across marketing org using WorkBoard Created alignment between sales, marketing, and product teams through shared KPIs and strategic insightsM
Product Marketing & Operations Manager
MetaMar 2020 - Nov 2022 • 2 yrs 9 mosFacebook Ads / Instagram Creator Marketplace Austin, TX Launched 10+ ad and commerce features across Instagram and Meta ads ecosystem Partnered with product, design, and engineering teams on feature validation and GTM rollout Managed qualitative and quantitative product testing with advertisers and creators Owned the creation of market positioning, value props, and long-term adoption roadmapsG
Part-Time Digital Marketing Instructor
General AssemblyFeb 2019 - Nov 2021 • 2 yrs 10 mosL
Strategic Product Marketing Manager
LumenAdFull-time EmployeeMar 2019 - Apr 2020 • 1 yr 2 mosRoles spanning product marketing, digital strategy, and client success—focused on programmatic media, data platforms, and eCommerce.V
Sr. Digital Solutions Strategist
VrboMar 2018 - Apr 2019 • 1 yr 2 mosLed pre-sales strategy alongside a cross-functional global team. Positioned advertising products to potential clients through proposal creation and strategic media planning. Managed operations of campaigns and reporting. Collaborated across departments to develop new advertising products to meet client needs and support internal stakeholders. Worked on key accounts developing additional creative media solutions to present to clients and agencies.U
Director, Digital Media Services
UmbelAug 2016 - Mar 2018 • 1 yr 8 mosLed the Umbel digital media strategy, approach and execution of paid media campaigns delivered by media planners and digital specialists. Responsible for training and coaching team members to verify the quality of work performed. Led the strategic direction, planning and execution of digital ad campaigns for key accounts, in order to help clients achieve their business and revenue goals. Formulated, wrote and presented media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, and more. Monitored, analyzed and reported on campaign results to make regular recommendations to optimize campaign performance.U
Digital Media Planner
UmbelJun 2016 - Oct 2017 • 1 yr 5 mosQ
Account Manager Enterprise Retail Sales
QuantcastDec 2015 - Jun 2016 • 7 mosEducation
T
Texas State University
Bachelor of Arts - BA, AdvertisingHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.
Available NowBook a Call
Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, Pricing
I'm a strategic Product Marketing Manager with 10+ years of experience launching B2B and B2C products across SaaS, eCommerce, and Ad Tech. I specialize in go-to-market strategy, positioning, pricing, and sales enablement, with a proven track record of driving adoption and revenue. At companies like EQL, Meta, and T-Mobile, I’ve led successful product launches, rolled out new pricing models, and built scalable enablement programs. I thrive in fast-paced environments where insight and execution meet.
Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Top Talent like Hannah are on Pangea
Pangea, a YC company, connects companies with fractional talent. Fractional hiring allows companies to move faster and work with more specialized talent, while giving talent more flexibility and independence. If you are talent open to fractional work, apply here. If you’re a company looking for high-quality fractional talent, learn more here.Hannah Wilson
Product Marketing
Competitive Analysis
Market Research
Content Strategy
Messaging Strategy
AI
Quantitative Analytics
Data Science
Product Management
Design Thinking
Ad Copy
Data Visualization
Campaign Marketing
Content Writing
Start-ups
Research
Content Development
Advertising
Marketing
Content Planning
Content Creation
Digital Advertising
Social Media Marketing
Blog Writing
Public Speaking
B2B Marketing
Trend Forecasting
Customer Analytics
Journey Mapping
Copywriting
Product Strategy
Research Development
Customer Experience
Qualitative Research
Customer Discovery
Go-to-market Strategy
Strategic Planning
Market Analysis
Projects
Creator Marketplace Landing Page (Copy Development)
Audience: Brand marketers and advertisers using Instagram’s Creator Marketplace Value: Demonstrates ability to translate platform benefits and feature strategy into performance-driven messaging. Performance Note: Contributed to a 36% increase in usage and a 5X greater likelihood of campaign activation within 30 days.Digital Circulars | Case Study and Best Practices Guide
Project Description: Beta launch of ad products for CPG and big box retailers within Meta’s Business Suite. Purpose: Bring new monetization tools to market and inform product direction through field testing and customer feedback. Background: Products were technical and required alignment between brand teams and retailers to highlight the value of the products and features. Work Description: Market insight collection, positioning recommendations, stakeholder feedback synthesis Deliverables: Case Study creation, best practices product pages, VOC synthesis deck, internal positioning briefs, test planning templates.EQL's Shopify App | Product Launch & GTM Motion
Project Description: GTM planning and launch for EQL’s Shopify App (Shopify-native launch infrastructure) Purpose: Bring a new product to market with a clear value prop across multiple personas (Ops, Brand, Growth). Background: First launch of a Shopify App by EQL; positioned around fairness, control, and fan-first commerce. Work Description: GTM messaging, landing pages, support docs, sales enablement, positioning strategy.Work History
E
Senior Product Marketing Manager
EQLShopify & eComm SaaS platform helping brands run exclusive launches Denver, CO Led go-to-market strategy for 3 product and feature launches, increasing merchant adoption by 50% Created and executed new pricing & packaging strategy, improving monetization and customer fit Developed positioning and messaging for Shopify app and launch platform, aligned across product, marketing, and sales Designed and scaled sales enablement materials, including training, pitch decks, and customer one-pagers Partnered with product to lead beta testing and customer research for key features like Invite-to-Purchase and Raffles Analyzed adoption and campaign performance data to iterate on GTM strategy and improve product-market fitT
Senior Manager Strategy & Operations, Marketing
T-MobileJan 2023 - Jun 2024 • 1 yr 6 mosNational telecom brand with omnichannel digital and retail operations Denver, CO Drove cross-functional GTM planning for major product and device launches Led customer journey and conversion analysis using SQL, Tableau, and Power BI Revamped OKR management and reporting across marketing org using WorkBoard Created alignment between sales, marketing, and product teams through shared KPIs and strategic insightsM
Product Marketing & Operations Manager
MetaMar 2020 - Nov 2022 • 2 yrs 9 mosFacebook Ads / Instagram Creator Marketplace Austin, TX Launched 10+ ad and commerce features across Instagram and Meta ads ecosystem Partnered with product, design, and engineering teams on feature validation and GTM rollout Managed qualitative and quantitative product testing with advertisers and creators Owned the creation of market positioning, value props, and long-term adoption roadmapsG
Part-Time Digital Marketing Instructor
General AssemblyFeb 2019 - Nov 2021 • 2 yrs 10 mosL
Strategic Product Marketing Manager
LumenAdFull-time EmployeeMar 2019 - Apr 2020 • 1 yr 2 mosRoles spanning product marketing, digital strategy, and client success—focused on programmatic media, data platforms, and eCommerce.V
Sr. Digital Solutions Strategist
VrboMar 2018 - Apr 2019 • 1 yr 2 mosLed pre-sales strategy alongside a cross-functional global team. Positioned advertising products to potential clients through proposal creation and strategic media planning. Managed operations of campaigns and reporting. Collaborated across departments to develop new advertising products to meet client needs and support internal stakeholders. Worked on key accounts developing additional creative media solutions to present to clients and agencies.U
Director, Digital Media Services
UmbelAug 2016 - Mar 2018 • 1 yr 8 mosLed the Umbel digital media strategy, approach and execution of paid media campaigns delivered by media planners and digital specialists. Responsible for training and coaching team members to verify the quality of work performed. Led the strategic direction, planning and execution of digital ad campaigns for key accounts, in order to help clients achieve their business and revenue goals. Formulated, wrote and presented media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, and more. Monitored, analyzed and reported on campaign results to make regular recommendations to optimize campaign performance.U
Digital Media Planner
UmbelJun 2016 - Oct 2017 • 1 yr 5 mosQ
Account Manager Enterprise Retail Sales
QuantcastDec 2015 - Jun 2016 • 7 mosEducation
T
Texas State University
Bachelor of Arts - BA, AdvertisingHow Pangea Works
Effortlessly discover top talent
We’ve distilled the candidate search from endless hours down to just a few minutes. Using Pangea’s AI-powered search tools, you can find top fractional talent able to take on your next project. Our system looks at your company’s niche and your needs to find the perfect match faster than any traditional hiring platform.Start working with talent today
The top talent on Pangea is ready to get started with you right now. You can message or hire a candidate right from their profile page and start assigning work as soon as they respond. And the best part? Pangea’s fractional contract structure lets you start small and ramp up as your needs change, keeping your costs manageable and your team’s capabliities flexible.Track work and invoices in one place
Assign tasks, track progress, and complete invoices all on Pangea. We’ve combined every part of the hiring process into one platform to eliminate the miscommunication that’s unavoidable on other freelance platforms. We even send out 1099s to your contractors at the end of the year!Talk with a Talent Expert
Members of our team are available to help you speed through the hiring process.Available NowBook a Call
Pangea empowers fractional work across the world for marketing and design roles.