Hannah Wilson

Product Marketing Manager • Denver, CO, US

Product Marketing

Competitive Analysis

Market Research

Content Strategy

Messaging Strategy

Quantitative Analytics

Data Science

Product Management

Design Thinking

Ad Copy

Data Visualization

Campaign Marketing

Content Writing

Start-ups

Research

Content Development

Advertising

Marketing

Content Planning

Content Creation

Digital Advertising

Blog Writing

Public Speaking

B2B Marketing

Trend Forecasting

Customer Analytics

Journey Mapping

Copywriting

Product Strategy

Research Development

Customer Experience

Qualitative Research

Customer Discovery

Go-to-market Strategy

Strategic Planning

Market Analysis

Available for hire fromNegotiable

Contracts

Strategic Product Marketing Leader | SaaS, eComm & Ad Tech | GTM, Positioning, Pricing

I'm a strategic Product Marketing Manager with 10+ years of experience launching B2B and B2C products across SaaS, eCommerce, and Ad Tech. I specialize in go-to-market strategy, positioning, pricing, and sales enablement, with a proven track record of driving adoption and revenue. At companies like EQL, Meta, and T-Mobile, I’ve led successful product launches, rolled out new pricing models, and built scalable enablement programs. I thrive in fast-paced environments where insight and execution meet.

Projects

Creator Marketplace Landing Page (Copy Development)

Audience: Brand marketers and advertisers using Instagram’s Creator Marketplace Value: Demonstrates ability to translate platform benefits and feature strategy into performance-driven messaging. Performance Note: Contributed to a 36% increase in usage and a 5X greater likelihood of campaign activation within 30 days. See More

Digital Circulars | Case Study and Best Practices Guide

Project Description: Beta launch of ad products for CPG and big box retailers within Meta’s Business Suite. Purpose: Bring new monetization tools to market and inform product direction through field testing and customer feedback. Background: Products were technical and required alignment between brand teams and retailers to highlight the value of the products and features. Work Description: Market insight collection, positioning recommendations, stakeholder feedback synthesis Deliverables: Case Study creation, best practices product pages, VOC synthesis deck, internal positioning briefs, test planning templates.See More

EQL's Shopify App | Product Launch & GTM Motion

Project Description: GTM planning and launch for EQL’s Shopify App (Shopify-native launch infrastructure) Purpose: Bring a new product to market with a clear value prop across multiple personas (Ops, Brand, Growth). Background: First launch of a Shopify App by EQL; positioned around fairness, control, and fan-first commerce. Work Description: GTM messaging, landing pages, support docs, sales enablement, positioning strategy.See More

Work History

Senior Product Marketing Manager

EQLShopify & eComm SaaS platform helping brands run exclusive launches Denver, CO Led go-to-market strategy for 3 product and feature launches, increasing merchant adoption by 50% Created and executed new pricing & packaging strategy, improving monetization and customer fit Developed positioning and messaging for Shopify app and launch platform, aligned across product, marketing, and sales Designed and scaled sales enablement materials, including training, pitch decks, and customer one-pagers Partnered with product to lead beta testing and customer research for key features like Invite-to-Purchase and Raffles Analyzed adoption and campaign performance data to iterate on GTM strategy and improve product-market fit

Senior Manager Strategy & Operations, Marketing

T-MobileJan 2023 - Jun 2024 • 1 yr 6 mosNational telecom brand with omnichannel digital and retail operations Denver, CO Drove cross-functional GTM planning for major product and device launches Led customer journey and conversion analysis using SQL, Tableau, and Power BI Revamped OKR management and reporting across marketing org using WorkBoard Created alignment between sales, marketing, and product teams through shared KPIs and strategic insights

Product Marketing & Operations Manager

MetaMar 2020 - Nov 2022 • 2 yrs 9 mosFacebook Ads / Instagram Creator Marketplace Austin, TX Launched 10+ ad and commerce features across Instagram and Meta ads ecosystem Partnered with product, design, and engineering teams on feature validation and GTM rollout Managed qualitative and quantitative product testing with advertisers and creators Owned the creation of market positioning, value props, and long-term adoption roadmaps

Part-Time Digital Marketing Instructor

General AssemblyFeb 2019 - Nov 2021 • 2 yrs 10 mos

Strategic Product Marketing Manager

LumenAdFull-time EmployeeMar 2019 - Apr 2020 • 1 yr 2 mosRoles spanning product marketing, digital strategy, and client success—focused on programmatic media, data platforms, and eCommerce.

Sr. Digital Solutions Strategist

VrboMar 2018 - Apr 2019 • 1 yr 2 mosLed pre-sales strategy alongside a cross-functional global team. Positioned advertising products to potential clients through proposal creation and strategic media planning. Managed operations of campaigns and reporting. Collaborated across departments to develop new advertising products to meet client needs and support internal stakeholders. Worked on key accounts developing additional creative media solutions to present to clients and agencies.

Director, Digital Media Services

UmbelAug 2016 - Mar 2018 • 1 yr 8 mosLed the Umbel digital media strategy, approach and execution of paid media campaigns delivered by media planners and digital specialists. Responsible for training and coaching team members to verify the quality of work performed. Led the strategic direction, planning and execution of digital ad campaigns for key accounts, in order to help clients achieve their business and revenue goals. Formulated, wrote and presented media recommendations including budget allocation and media flighting to meet a variety of performance goals, including but not limited to: data acquisition, awareness, lead generation, direct response, and more. Monitored, analyzed and reported on campaign results to make regular recommendations to optimize campaign performance.

Digital Media Planner

UmbelJun 2016 - Oct 2017 • 1 yr 5 mos

Account Manager Enterprise Retail Sales

QuantcastDec 2015 - Jun 2016 • 7 mos

Education

Texas State University

Bachelor of Arts - BA, Advertising

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